1. Teens & adults agree: “Alcopops” are more popular among underage people than among adults Who Are “Alcopops” More Popular With? Teens % Adul ts % People UNDER 21 - Underage 6872 People OVER 21 - Legal age 2917

2. Brand awareness much higher among teenagers than adults Brand Awareness (Among Aware) Tee ns % Ad ults % Mike's Hard Lemonade4118 Smirnoff Ice319 Doc Otis' Hard Lemonade2312 Sublime201 One-Eyed Jack192 Rick’s Spiked Hard Lemonade 163 Hoopers’ Hooch145 Bartles and Jaymes Hard Lemonade 137 None1652

4. Freaky Ice is a frozen ice confection, originating in the Netherlands. It is produced by Integrated Beverage Group, Ltd., and contains up to 4.8% alcohol.NetherlandsIntegrated Beverage Group

5. The Kiss Me range of test tube shooters are available in three flavours, taste delicious, are a loads of fun and presented in unbreakable plastic tubes with safety caps. Producer: Kiss Me ABV: 14.5% Country of Origin: Holland

6. Wine Ice Cream

9. Internet purchase

11. Cannabis Vodka

12. Marijuana Soda

13. Bilk = Beer + Milk