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Doug Rudolph Chief Policy Officer Advocacy 101
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org Advocacy 101 – Today’s presentation will include: What is policy? What is advocacy? Advocacy vs. lobbying YPR’s advocacy strategy Messaging
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org What is policy? – Policy is a principle that allows people to successfully and effectively manage their affairs. – Policy comes in many forms (e.g.) legislative internal (policies/procedures) organizational
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org What is advocacy? – Advocacy is the general promotion of an idea or cause; an idea or cause which is a principle(s) that allows people to successfully and effectively manage their affairs. – Advocacy builds public awareness of an issue or cause.
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org Three components of effective advocacy 1.Organizing a team – reliable, qualified 2.Strong message – bold, clear, concise, consistent, accurate 3.Lobbying – subset of advocacy
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org Advocacy vs. lobbying – Advocacy & lobbying are NOT the same! – Lobbying is a specific form of advocacy and includes: testifying at a public hearing for a bill urging public to vote for a bill communicating with legislator re: voting on bill posting a position on bill on social media
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org YPR & Lobbying – For YPR to obtain/maintain 501(c)(3) tax- exempt status, lobbying activities are limited – Chapter Leads must always get authorization from YPR National before pursuing lobbying activities. – Never endorse political candidate!
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org YPR’s position – YPR believes that education, employment, and secure, quality housing provides a strong foundation that allows young people to successfully and effectively manage and maintain their recovery. Therefore, we need to expand recovery support to include services that provide access to such.
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org YPR’s advocacy strategy – YPR’s goal is to spread awareness of the critical nature of education, employment, and housing in ongoing recovery – YPR will advocate in three ways: 1.Educating the public 2.Providing workshops & programs 3.Lobbying (limited)
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org Messaging – A strong message links YPR’s position to the intended audience (e.g. public, stakeholders) – Connect people’s self-interests to the interests of the YPR – Appeal to hearts & instincts, sense of right and wrong – Speak to concerns/circumstances of people’s lives
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org YPR’s Messaging – Many pathways to recovery – Education, employment, housing crucial to young peoples’ long term recovery – Avoid controversial & divisive statements/positions disease substance use disorder marijuana legalization not disparaging other recovery pathways
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org YPR Chapters’ Policy-related activities – Community presentations Public education – Workshops/seminars/programs Education, employment, housing – General advocacy Local vs. national Lobbying
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org Next steps – Review Advocacy 101 Handout – Complete Advocacy 101 Questionnaire and return to Doug douglas.rudolph@youngpeopleinrecovery.org
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Lorem Ipsum Street, 45 Phone +476234128123 youngpeopleinrecovery.org Thank you! Questions? Douglas D. Rudolph Chief Policy Officer Young People in Recovery douglas.rudolph@youngpeopleinrecovery.org
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