1. Challenges in a Networked World Strategi och styrning 2014 Per Åman

2. Challenges 2 Globalization Dynamics Intangibles Ethics and ecology Integration and responsiveness; scale, scope, reach, diversity, distance; costs, competition Pace, change, time, process, innovation; product and process, uncertainty Knowledge, IPR, expressiveness, meaning, values Reputation, social responsibility, green, CSR

3. Globalization

4. Per Åman A Flat World? The world is connected The world is big The world is intangible based on binary code is a series of narratives is branded is competing on significance is a service economy The world is a clash between civilizations The world is spikey and clustered The world has a shifting point of gravity The world is a series of networks The world is a dynamic ecosystem The world is a an ecological clock ticking

5. Flat or spikey?

6. Per Åman

7. Liberalization and deregulation: The world became bigger Per Åman Eu US Jap East E LA SEA China India Time 1989today

8. Dynamics

10. A VUCA world?

11. VUCA Volatility Uncertainty Complexity Ambiguity

12. The future is already here — it's just not very evenly distributed. William Gibson author of ‘Neuromancer’

13. If I had asked my customers what they wanted they would have asked for a faster horse. Henry Ford

14. Intangible Technological knowhow Business Models Binary code/ digital Competing on significance

15. Intangible assets are also unlikely to be traded (i.e., markets, if they exist, will be “thin”) because their underlying value often derives from the presence of complementary assets, intangible assets are often costly to transfer (Teece, 1981). value can flow to the enterprise from the astute creation, combination, transfer, accumulation, and protection of intangible assets. Intangible assets are the new “natural resources” of the global economy, in the sense that they underpin enterprise (and national) wealth generation capacities. Teece. 2011

16. Digital 1 0

17. Per Åman The world is flat- ”triple convergence” New technology – a new platform ”In the years roughly coincidental with the Netscape IPO, humans began animating inert objects with tiny slivers of intelligence, connecting them into a global field, and linking them into a single thing.” Kevin Kelly New business models ”..new business practices, that were less about command and control and more about connecting and collaborating horizontally.” New and more people ”..the next generation of innovation will come from All over Planet Flat.”

18. Intangibles: The ’conceptualization’ of the economy Per Åman ”…an electronic platform for the transmission of ideas at negligible marginal cost.” Alan Greenspan, 2004

19. Business models Programmer Appstore iTunes iPhone End user

20. Binary consequences: The long tail Per Åman

21. Competing on significance

22. Per Åman Intangibles as significance: narratives as experiential products A fictitious story, books (67 languages), films, a brand, an experience, an escape, a global distribution, a meaningful time, a movement of followers, a business success (Books: over £400M 2008, Films: over $2412M, DVD?, Merchandizing ?) 2006 Ice Age: The Meltdown $169,461800 2005 Harry Potter and the Goblet of Fire $602,100,000 2004 Harry Potter and the Prisoner of Azkaban $540,263,485 2003 The Lord of the Rings: The Return of the King $741,451,682 2002 Harry Potter and the Chamber of Secrets $614,700,000 2001 Harry Potter and the Sorcerer's Stone $658,900,000 2000 Mission: Impossible 2 $350,001,358

23. Per Åman

24. Ethics and ecology

25. T 190020001800 Northern hemisphere average surface hemisphere Population CO2 concentration GDP Loss of rainforest & weedlandWater use Species extinction Motor vehicles Paper consumption Fisheries exploited FDI Ozone depletion The great acceleration

26. Per Åman

27. The world is spikey