1. Future Proofing Broadcasting in a Fragmented Media World Jawhar Sircar CEO, Prasar Bharati (India’s Public Service Broadcaster)

2. HISTORY OF TRANSMISSION Turn of 20 th Century:  Spark Gap: Radio Takes Birth  TV Follows: Terrestrial Transmission End of 20 th Century:  Satellite / Direct Transmission  ‘Digital Invasion’

3. DIGITAL ‘INVASION’ New Tech: Threat to Traditional Broadcasting:  Facebook  Twitter  WhatsApp  Blogs … Not an Equal Race: We’ve Lost Out to Youth

4. MEDIA WORLD: NOT FRAGMENTED ! Fragmented Media: A MYTH  Digital has UNITED  Print, Radio, TV  All Digital Overpowering ? Confusing

5. DIGITAL TRANSFORMATION Youth Quotient: The ‘Missing Link’ Indians Below 40  71 % = 900 Mn !! Indian Youth: Moved Away from TV & Radio  Except: Bollywood + FM Radio Connect Need to Connect with Youth  2014 Indian Election Proved Their ‘Clout’

6. FUTURE-PROOF BROADCASTING Content + Transmission: BOTH DIGITAL No Option: Only Digital Telecasting  ‘Digicasting’ Mobiles:  TV: Streaming  FM & DRM India: Huge Scale & Potential:  TVs: 165 mn  Smartphones: 175 mn

7. NEW LAWS OF ENGAGEMENT QUICK & REAL-TIME, not Hourly Updates INTERACTIVE, not One-Way TARGETED & COLLABORATIVE Prasar Bharati’s Game Plan:  DVB-T2: Cluster & Partner + Mobiles  Total FM: Cover 1.27 Bn population  DRM: Once Receiver Cost is Rationalised  Better Content, Digital Delivery

8. DIGITAL DOMAIN: ANARCHIC AT PRESENT Digital: Opportunity, NOT Threat No Privacy But Open Access  No Privacy  Wikileaks, NSA Snoopgate etc. Also, Content Open to Piracy Solution ?  Bollywood’s Weekend Box-Office Formula  Innovative Rights Management Tech to the Rescue ? Let Future Decide !

9. Thank You. Jawhar Sircar CEO, Prasar Bharati (India’s Public Service Broadcaster)