1. BLUE OCEAN STRATEGY W. Chan Kim and Renée Mauborgne Christopher Adrian 32412014 Ferry Aditya32412031 Ardian Kurniawan32412041 Vincentius Rongkang32412052 Surya Wibowo32412058

2.  Published in 2005 ( W. Chan Kim & Renée Mauborgne, Professors at INSEAD & Co-Directors of the INSEAD Blue Ocean Strategy Institute )  Differentiation and Low Cost  New Market BACKGROUND

6. EXAMPLES

7. BLUE OCEAN STRATEGY OF

8. History - found by Fushajiro Yamaiuchi 1899 - the first product of Nintendo is Trading Card Game - Develop by Gunpei Yuichi as Game Developer

9. Nintendo Video game era NES era ( Nintendo Entertainment System ) (Fourth Generation ) - the first video game console - most selling video game console (60 million units) - Mario Bros and Zelda - the revolution game has begin

10. Gameboys Series Era The first portable game (1989) The first selling reach 150 million unit The first Popular game is tetris Gameboys Types : - Gameboy Pocket (1996) - Gameboy Colour (1999) - Gameboy Advance (2001) - Gameboy Advance SP (2003) - Gameboy Micro (2005)