1. Information Access and the User Experience Daniel Tunkelang Chief Scientist, Endeca SIGIR 2007 – Industry Day

2. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Overview  Endeca  Information Access and User Experience

3. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Endeca Founded in 1999. Headquartered in Cambridge, Massachusetts. 450+ employees in 2007! Leading provider of enterprise information access.

4. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Endeca’s Customers

5. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Information Retrieval: System-Centered User input is a fixed query string. Optimized for precision, recall.

6. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Information Access: User-Centered User interacts with system. Optimized for communication.

7. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Information Access = Summarization Communicating with the user = showing more than the top ranked documents!

8. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Information Access -> User Experience

9. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Faceted Search and Navigation

10. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Query Expansion and Clustering A search for apple production:

11. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Social Search

12. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Text Analytics U.S. News about Iraq: Weapons Inspectors Abu Ghraib 1 st Iraq Invasion September 11 2 nd Iraq Invasion

13. Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Conclusion  Information Access = User-Centered IR  Summarization Enables Dialog