1. 1 Enabling Personal Databases To every Citizen

2. To create a Global Personal Network that facilitates Information Flow between people Every person in the network can:  Store and Manage personal information  Share it with any other person anytime and anywhere Our Mission

3. Our Key Concepts  Everybody in  Bi Directional Link  Live Data  Security and Privacy  Voice User Interface  Any Time, Anywhere, Any Device

4. All services include secured ID and “ anywhere, anytime ” accessibility All services include secured ID and “ anywhere, anytime ” accessibility Store and manage Bi-directional linking Preference setting Group classification IVR Generator Group messaging Calendar management Matching Engine Governme nt Individuals Business Community Basic Services

5. Our Positioning DBcell environment includes: Nation-wide User base Federation by a reputable and trusted entity Common User Profile & Access Central Billing feature (by operators) Common set of basic Services Common Access for 3rd parties systems DBcell provides a comprehensive environment to enable Value-Added Services to mobile users DBcell provides a comprehensive environment to enable Value-Added Services to mobile users

6. The Business Model DBcell Platform is controlled and maintained by Federator DBcell is coordinated with each operator Client is charged by Operator ’ s existing billing system Revenue Sharing with Operators: o DBcell Subscription o DBcell Content usage o DBcell related Air-Time

7. Firest 3 years Projection: Average Revenues Per User Monthly charge per user No. of cell users Year 3 Year 2 Year1

8. First 3 year Projection financial results

9. Extracted Message Header type# User Voice-mail Box Query Message Details You have a voice message from bank leumi regarding yout balance, please say your password! Communet - Function Flow User Profile User Preferences User Data User Banking Information

10. User Profile User Preferences User Data User Banking Information Extracted Message Header type# User Voice-mail Box Pin-code / Voice Print Query Message Details Your actual balance is: 654Euro, would you like more details? Sesami open Communet - Function Flow

11. Stage One - Pilot Pilot Purpose Pilot Purpose : to validate our Technical, Functional and Business concepts Users Feedback: Collect Users Feedback:  service usability  preferred functions  amount of use  how much they would be willing to pay Validate: Validate:  cost of running the infrastructure  connection with operator ’ s infrastructure  propagation  scalability Pilot ConceptsPilot Concepts :  focus on 3 services: Link&Call, COMMUNET, Consumer- Club  Commit traffic: Sign with selected user communities and retail shops beforehand  Penetrate only one Operator first  Limit the pilot scope and commitments

12. Stage One – Milestones

13. Thank you!