1. Business Anti-Social: Why the Boss Doesn't Use SugarCRM And what to do about it! http://www.thehackerchickblog.com/wp-content/uploads/2010/04/200806HowManagersPointyHairedBoss.jpg

2. 4/9/2015©2012 SugarCRM Inc. All rights reserved. 2 Keith Brooks Director of Services, SAS Group Sasgroup-us.com kbrooks@sasgroup-us.com Twitter and Skype: lotusevangelist About.me/keithbrooks

3. http://annyas.com/screenshots/updates/great-expectations-1946- david-lean/

4. Culture Trumps Social In order to succeed, social needs a social culture. If your nature is silos and fiefdoms you may be out of luck. If your nature is open, sharing and caring, you probably went to another session. http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size-piece/

5. Three Topics 1. How to Work with Different Executive Agendas 2. The Competition does more than you today, how to make tomorrow the opposite 3. How to be a Social Business no matter what your executives think, say, or do

6. Executives Have… No Time Meetings and more meetings Too many filters on the data they see To focus on urgent matters first No interest in blogging, tweeting…usually Broad plans on their minds No one to help them learn something new

7. 1.Confusion 2.You Got Lucky 3.Same Old Song and Dance 4.Highway to Hell 6. With or Without You 7. You're So Vain 8. Money 9. Big Shot 10. Communication Breakdown 5. I Still Haven’t Found What I Am Looking For

8. http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/ Don’t Become a Ghost Town

9. http://www.blog.speculist.com/archives/000918.html Embrace your Customers Individuality

10. 1. Getting Better 2. Working Man 3. Changes 4. Angel 5. Listen to What The Man Said 6.Join Together 7.Life's Been Good 8.Peace, Love and Understanding 9.Old Friends 10.My Generation

11. #1 Reason….GOLF http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft

12. #1 Reason Debunked Do you report or track every shot? No, but you should Do you have a plan before you hit the course? Decide who to play next? You have all of the information on your device Better knowledge of the hole/course equates to a better score, same with customers GPS, not included in SugarCRM but for a fee...

13. http://www.viralblog.com/social-crm/the-evolution-of-social-crm/The Evolution Of Social CRM by Daan Jansonius 12/8/2010

14. 3 Things To Take Home 1. How to Work with Different Executive Agendas 2. The Competition does more than you today, how to make tomorrow the opposite 3. How to be a Social Business no matter what your executives think say or do

16. Simple, right?

17. ROI = Rate of Ignoring/ance ANYTHING you do today, will make you better tomorrow Spend the time to build a framework for growth What are you missing today? Next month? Any data is your friend compared to zero data

18. Do More, Pay Less Analyze the data to find the gold Time is not your friend, learn to manage it so it doesn't manage you Ask for help outside your company Read, Read, Read

19. 3 Things To Take Home 1. How to Work with Different Executive Agendas 2. The Competition does more than you today, how to make tomorrow the opposite 3. How to be a Social Business no matter what your executives think say or do

20. Hit 'em with a Reverse Improvisation if you have some leeway Go to Legal first, just in case If legal says ok, try free versions TRY to get IT to work with you on this Play with it! Report what benefits/progress you have made When you need to pay for it, pitch the Execs Remember, You CAN do it!

21. Steps to Move Forward You are the Evangelist Find others who buy into this as well Get proper training Leverage social interactions on/off line Gamification helps too Teach the boss how to get their Dashboards Send updates daily to the boss, until they say stop

22. Take Home 1. Know your boss and speak their language 2. Stop the Confusion, stay focused 3. Do your homework first, pitch it, train for it, show it…repeat 4. READ, READ, READ

23. Reference Presentations The Social Executive and Rachel Happe – http://www.slideshare.net/rhappe/the-social-executive?from=ss_embed Stuart Macintyre – Collaboration Matters - http://www.slideshare.net/stuartmcintyre/why-social Louis Richardson – Social MythBusters - http://www.slideshare.net/louisrichardson/social-mythbusters

24. 4/9/2015©2012 SugarCRM Inc. All rights reserved. 24 Submit Session Feedback Select the SugarCon Mobile App: 1) Tap on this session 2) Tap on survey 3) Submit your feedback *Prizes for attendees who submit session feedback using the Mobile App

25. 4/9/2015©2012 SugarCRM Inc. All rights reserved. 25 Keith Brooks Director of Services, SAS Group Sasgroup-us.com kbrooks@sasgroup-us.com Twitter and Skype: lotusevangelist About.me/keithbrooks

26. 4/9/2015©2012 SugarCRM Inc. All rights reserved. 26 #SCON12