1. gonyea |complicated doesn’t make it good *from A Book About Design by Mark Gonyea DESIGN IS ALL ABOUT THE PERCEPTION OF SIZE, SHAPE AND COLOR.

2. gonyea |chapter 1 ALL OR NOTHING

3. gonyea |Take the two shapes below. They relate to each other in every way.

4. gonyea |Change the size of one and you lessen the impact of the other.

5. gonyea |Unless… you do something to draw attention to it again.

6. gonyea |And so on…

7. gonyea |…and so on…

8. gonyea |…and so on. It’s all or nothing. You can’t change one piece without affecting all the other pieces.

9. gonyea |chapter 2 THE BOX

10. gonyea |Take a look at the square below. Imagine drawing two straight lines that intersect only once inside the square.

11. gonyea |Did your lines look something like this?

12. gonyea |Or this?

13. gonyea |Straight lines can indicate strength and structure.

14. gonyea |Diagonal lines can indicate speed and movement.

15. gonyea |chapter 3 1:3:9

16. gonyea |1:3:9 is a ratio. It can also be a strong graphic tool.

17. gonyea |The largest square is about 3 times as big as the second largest square, which is about 3 times as big as the smallest square.

18. gonyea |This makes the largest square the most important piece on the page.

19. gonyea |Apply this idea to a whole page and it might look something like this…

21. gonyea |…and so on…

23. gonyea |…and so on.

25. gonyea |chapter 4 CAN YOU SEE ME NOW?

26. gonyea |What is contrast? I’m thinking of a number between 1 and 10. Can you tell what it is?

28. gonyea |No? How about now?

29. 3

30. gonyea |That’s contrast!

31. gonyea |chapter 5 LETTERS ARE SHAPES TOO

32. gonyea |The letter A. A is for Angles.

34. gonyea |The letter H. H is for Horizontal (and vertical) lines.

36. gonyea |The letter T. T is for Three (as in 1:3:9).

38. gonyea |The letter S. S is for curves. (I know, C should be for Curves but S looks better!)

39. S

40. gonyea |chapter 6 COLOR SCHMOLOR

41. gonyea |There are warm colors.

43. gonyea |There are cool colors.

45. gonyea |Warm colors are aggressive and advance.

47. gonyea |Cool colors are passive and retreat.

49. gonyea |chapter 7 DO I LOOK FAT ON THIS SIDE?

50. gonyea |The next page is unbalanced. The green square gets all the attention because it’s the only piece there…

52. gonyea |…until it is balanced with an equally strong presence.

54. gonyea |Now it isn’t balanced…

56. gonyea |…now it is.

58. gonyea |Now it isn’t…

60. gonyea |…now it is.

62. gonyea |Isn’t…

64. gonyea |…is.

66. gonyea |This could take a while. Why don’t you go on and I’ll catch up later.

67. gonyea |chapter 8 HEY, LOOK AT ME!

68. gonyea |The space between objects can tell you what’s important and what’s not.

70. gonyea |The shape of an object can tell you what’s important too.

72. gonyea |So can the color.

74. gonyea |I wouldn’t use all three at once if I were you.

76. gonyea |chapter 9 COMPLICATED DOESN’T MAKE IT GOOD

77. gonyea |Nice and simple.

79. gonyea |Still simple.

81. gonyea |Uh-oh.

83. gonyea |Hmmmm…

85. gonyea |Just because something is complicated doesn’t mean it’s good.

87. gonyea |chapter 10 PUTTING IT ALL TOGETHER

88. gonyea |1:3:9 (about)

90. gonyea |Cool colors retreat.

92. gonyea |The letter A.

93. A

94. gonyea |Warm colors advance.

95. A

96. gonyea |Balance.

98. gonyea |Changing one thing affects everything.

100. gonyea |And so on…

102. gonyea |the end or the beginning DESIGN IS ALL ABOUT THE PERCEPTION OF SIZE, SHAPE AND COLOR.