1. Copyright © 2009 METRO Cash & Carry RussiaMember of METRO Group Анастасия Ласка Москва, декабрь 2011 Ocean's Eleven V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря www.MarketingOne.ru

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4. Member of METRO GroupMETRO Cash & Carry RussiaPage 4 Put everyone on the same page

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11. Member of METRO GroupMETRO Cash & Carry Russia Marketing & Customer Management Director Target Group Management HoReCa Marketing research Advertising Develop and implement the concept and the strategy of Target Group on country level Define and develop Core target group within the TG Initiate and realize marketing actions to develop target group:  research  assortment  pricing policy  adaptation of value added services to TG needs  communication (advertising campaigns: ATL, BTL, Internet)  concept definition and content of communication materials (MM; advertising materials etc.)  support field force with selling instruments in order to develop corresponding TG Target Group Management Traders Target Group Management SCO CRM & Market Research Brand Communications Interactive CRM Analytics Pricing Lifecycle & segmentation Promotion Direct Media Communication Brand Design On-line activities Pricing On-line activities E-Commerce www.MarketingOne.ru

12. Member of METRO GroupMETRO Cash & Carry RussiaPage 12 Не экономьте www.MarketingOne.ru

13. Member of METRO GroupMETRO Cash & Carry RussiaPage 13 Инвестиции в людей vs инвестиции в деятельность www.MarketingOne.ru

14. Member of METRO GroupMETRO Cash & Carry RussiaPage 14 Спасибо за внимание! www.MarketingOne.ru