1. “Aiming Higher”: A Public Relations Approach to Better Tell the Story of ACHS Honor Societies PRESENTED BY KRISTEN E. HOGAN EASTERN KENTUCKY UNIVERSITY

2. Testimony  Senior at Eastern Kentucky University  Member of three honor societies  EKU Honors Program member  Greek Life Member: Kappa Alpha Theta Fraternity  Four years  Executive officer - two years

3. What do students want?  Social experiences  Reputation on campus  Personal enrichment  Professional development  Lifelong friendships

4. Why “Aim Higher?”  Establish community  Collaboration across campuses  Student opportunities  Establish ACHS as a brand

5. “Aiming Higher” Goals & Objectives 1.Increase awareness of ACHS and certified honor societies on campus 2.Engage current, eligible students for honor society membership 3.Within one year, acquire 30 percent of university’s honor societies participating in the Honors Council

6. Key Publics  Faculty  Incoming students  Current, eligible students

7. Strategies & Tactics

8. Adopt a philanthropy  Local, national, or global charity  Opportunity for collaboration  Presents opportunity for member involvement

9. Create awareness among incoming student  New student days  Student orientation  Student involvement fairs

10. Target current, eligible students  Obtain GPAs and amount of credit hours completed  Deans list and President list recipients  Honors Program members  Student leader/faculty adviser contacts made via email

11. Contact and Communication “ Aiming Higher” Motto  Print media  fliers, brochures, postcards  Advertising media  buttons, pens, t-shirts

12. Contact and Communication Social Media  Facebook  Twitter  Follow students  Promote benefits of membership

13. Contact and Communication Events  Charity events  Guest speakers  Information sessions ◦Eligible members ◦Members of university honors programs

14. Evaluation  Member and faculty adviser feedback  Member involvement  Member leadership  Recruitment efforts  Final report  Measure growth of Honors Council  Establish plan for upcoming expansion

15. Thank You