1. Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. PPM for Application Development John Scumniotales Vice President of Product Management

2. 2 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. CIO’s and App Dev VPs are dealing with simple, but challenging questions  What are 100% of my people doing with 100% of their time?  Is each individual working on the highest value activities?  How do I balance and manage my resource supply across strategic and tactical demand?  What are my applications/products costing to develop, enhance and support?

3. 3 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. … the answers aren't so simple New project investment = 27% Maintenance = 73% Integrated IT Management – Visibility Drives Success, 2005, Forrester Research, Margo Visitacion

4. 4 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. … the answers aren't so simple New project investment = 27% Maintenance = 73% Integrated IT Management – Visibility Drives Success, 2005, Forrester Research, Margo Visitacion Break/Fix Projects Enhancements Activity

5. 5 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. … the answers aren't so simple New project investment = 27% Maintenance = 73% Integrated IT Management – Visibility Drives Success, 2005, Forrester Research, Margo Visitacion Break/Fix Projects Enhancements ActivityTool PPM Excel, PPM Issue Mgmt., Rqmts. Mgmt., Help Desk Defect Mgmt, Help Desk, Change Mgmt.

6. 6 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. … the answers aren't so simple New project investment = 27% Maintenance = 73% Integrated IT Management – Visibility Drives Success, 2005, Forrester Research, Margo Visitacion Break/Fix Projects Enhancements ActivityTool PPM Excel, PPM Issue Mgmt., Rqmts. Mgmt., Help Desk Defect Mgmt, Help Desk, Change Mgmt. Resource App Dev Level 1 Support Level 2,3 Support

7. 7 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. … the answers aren't so simple  Incomplete picture of resource capacity  Enhancement activity is expensive, and often poorly managed  Time-tracking across systems is irreconcilable  TCO is spread across multiple systems New project investment = 27% Maintenance = 73% Integrated IT Management – Visibility Drives Success, 2005, Forrester Research, Margo Visitacion Break/Fix Projects Enhancements ActivityTool PPM Excel, PPM Issue Mgmt., Rqmts. Mgmt., Help Desk Defect Mgmt, Help Desk, Change Mgmt. Resource App Dev Level 1 Support Level 2,3 Support

8. 8 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. But it looks so easy! New product requests Enhancement requests Product issues Product defects New products Improved products Fixed products Killed products

9. 9 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. But it looks so easy! New product requests Enhancement requests Product issues Product defects New products Improved products Fixed products Killed products 1,000s of requests1,000s of projects100s of products Constrained resource pool Budget Skills Availability and their globally distributed…

10. 10 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc. New product requests Enhancement requests Product issues Product defects New products Improved products Fixed products Killed products How is this all managed?  Demand management  Financial Management  Resource Management  Project Management  Portfolio Management This is PPM !

11. 11 Proprietary & Confidential — Copyright ©2006 Serena Software, Inc.