1. THE BOOK INDUSTRY BY THE NUMBERS What’s Happening in the US Book Market?

2. Hello. My name is: Nadine Vassallo Project Manager, Research & Information BISG

3. Hello. And BISG is: The US book industry trade association for research, education, and best practices.

5. 60,000 publishers How big is the US market? $27 billion in revenue

6. Market stability

7. Trade dominated industry

8. Digital growth in trade

9. Print’s not dead

10. E-growth slowing

11. A New Opportunity: Digital Book Subscriptions

12. The subscription economy  Subscription has taken hold in the movie, TV, music industries, and more… Thanks to our sponsor

13. D OMINANT S UBSCRIPTION M ODELS The subscription economy

14. Is this the end of ownership?

15. D OMINANT S UBSCRIPTION M ODELS

16. What do publishers think?  Subscription is inevitable  84% predict positive impact over next 5 years Thanks to our sponsor

17. What do publishers think?  Biggest benefit: chance to reach new customers  Biggest concern: cannibalization of physical sales Thanks to our sponsor

18. Market segments  Scholarly presses most likely to work with aggregators, libraries Thanks to our sponsor

19. Market segments  Future of textbook publishing in Integrated Learning Systems Thanks to our sponsor

20. Market segments  Professional publishers have established consumer relationships; continue to sell direct Thanks to our sponsor

21. Market segments  Trade publishers beginning to join subscription services Thanks to our sponsor

22. Open issues  Access vs. ownership  Breadth vs. depth Thanks to our sponsor

23. D OMINANT S UBSCRIPTION M ODELS Companies to watch

24. Understanding US Ebook Buyers

25. Maturing consumers

26. Mixing formats

27. Meet the “Power Buyer”

28. Female 45-54 years old Clerical worker or homemaker Kindle user

29. Acquisition

30. Devices

32. All about affordability

34. Genre

36. ”We’ve learned how to move immersive reading from paper to screen in a way that satisfies the consumer.”

37. What enhancements do readers want?

38. Would you be willing to pay more for an ebook if it was published by a traditional publisher (rather than self-published)? Reader preferences

39. Source: 2014 Digital Book World/Writer’s Digest Survey The author perspective

40. Source: 2014 Digital Book World/Writer’s Digest Survey The author perspective

41. ”The beauty of self-publishing is the ownership and control of one’s work.”

42. In conclusion: The opportunities are endless!

43. What’s next for BISG?  2013 sales report  Digital content usage in public libraries  K-12 educational materials

44. Thank you! Nadine Vassallo Project Manager, Research & Information Book Industry Study Group nadine@bisg.org @BISG

45. #bokdagen2014