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Build Your Business Through Summer Selling. Pearl Stewart Manager of Field Training.

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Presentation on theme: "Build Your Business Through Summer Selling. Pearl Stewart Manager of Field Training."— Presentation transcript:

1 Build Your Business Through Summer Selling

2 Pearl Stewart Manager of Field Training

3 Kristina Swift Director of Sales Operations

4 Tonight’s Agenda The Winning Formula to Increase Sales Set a Goal – Make a Plan The Customer Search is On Summer Selling Tips to Increase Order Size Satisfaction In Action – Customer Service Webinar Attendance Draws!!!

5 The Winning Formula

6 Increase Your Business During the Summer Set a Goal Don’t forget…summer selling is followed by our busiest selling season Open your store every Campaign…Customers appreciate consistency

7 Set Ambitious Goals Determine where you are and where you want to be Plan NOW for your Success!

8 Guaranteed Discount

9 Formula to Success for President’s Club $10,000 / 26 Campaigns ↔ $385 per Campaign ↔ $25 Average Order ↔ 15 purchasing Customers per Campaign

10 Formula to Success for Honour Society $25,000 / 26 Campaigns ↔ $961 per Campaign ↔ $25 Average Order ↔ 38 purchasing Customers per Campaign

11 Formula to Success for David H McConnell $50,000 / 26 Campaigns ↔ $1,923 per Campaign ↔ $25 Average Order ↔ 77 purchasing Customers per Campaign

12 Formula to Success for President’s Club Council $75,000 / 26 Campaigns ↔ $2,885 per Campaign ↔ $25 Average Order ↔ 115 purchasing Customers per Campaign

13 Customer Search Is On!!

14 Let’s Begin Our Customer Search Power of 3/Cold Calling/Door Knocking/Prospecting It’s all about reaching out to the Potential Customer! - Focus on your goal - Prepare an opening statement - Determine her/his need - Close the sale

15 Let’s Continue... Our Customer Search The Power of Referrals

16 Let’s Continue... Our Customer Search Social Media – facebook/Online Virtual Cork Boards/Online Classified Posting Board

17 Let’s Continue... Our Customer Search Traditional Bulletin Boards

18 Let’s Continue... Our Customer Search Community Newspapers – Coffee News

19 Let’s Continue... Our Customer Search Create a Personal Introduction Flyer

20 Let’s Continue... Our Customer Search Avon On Locations Tail Gating

21 Let’s Continue... Our Customer Search Have your Car Attract Customers

22 Let’s Continue... Our Customer Search Promote NEW Product with Campaign 22

23 Let’s Continue... Our Customer Search Listen for noise and watch for activity in Residential Areas

24 Let’s Continue... Our Customer Search Summer is “Moving Time” – Welcome new neighbors

25 Let’s Continue... Our Customer Search It’s Summer – Visit Lake Resorts/Cabins

26 Follow-Up Yields Results

27 And the Winner Is...

28 Tips to Increase the Average Customer Order!

29 DEMOS Work! Seeing is Believing/Trying is Buying! Customers buy MORE when they SEE, TOUCH, SMELL the product!

30 ADD-ON or UP-SELL Before the Close – select and SELL – just one more product

31 Feature Your Own PICK OF THE CAMPAIGN Insert a flyer or use a “Red Dot” Sticker

32 CROSS SELLING

33 Promote the ORDER BUILDER or PREMIUM of the Campaign Only $9.99 each with every $20 brochure purchase Valued @ $29.99

34 TESTIMONIALS Sell Product Promote through - Social Media - email - flyer included in your brochure - in person

35 Focus on Products that Sell During the Summer Sun Protection Insect and Bug Repellent Bath and Shower Products

36 Use STORE MAP for Selling Tips

37 Focus on REPEAT Business Skin care = Repeat business Skin care = Increased order size Skin care = Full Commission Earnings potential

38 Focus on REPEAT Business Anew product – average cost $35.00 per product 10 new Customers…repeat the purchase every 3 months! 10 x $35.00 = $350.00 $350.00 x 4 purchases per year = $1,400.00 for 1 product

39 Promote MARK. to Our Future Avon Customer

40 Home/Book/facebook Virtual Parties Imagine - 1 Party of YOUR Choice per Campaign @ $500 26 Campaigns = $13,000 in Sales + NEW CUSTOMERS

41 “We LOVE Summer” Event Selling Reach hundreds of people Use the “We Love Summer” toolkit Avon Sun/Bug Guard Blitz

42 Personalize Your Business It Goes a Long Way!

43 Supporting the Needs of the Customer

44 Are You Surprising Your Customers? “Random Acts of Appreciation” Welcome Pack for New Customers Thank you card or e-mail “Customer of the Campaign” “Upgrade Your Service”

45 Are You Surprising Your Customers? “Random Acts of Appreciation” Welcome Pack for New Customers Thank you card or e-mail “Customer of the Campaign” “Upgrade Your Service”

46 And the Winner Is...

47 And in Closing...


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