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Published byAllison Ozier Modified over 9 years ago
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Build Your Business Through Summer Selling
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Pearl Stewart Manager of Field Training
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Kristina Swift Director of Sales Operations
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Tonight’s Agenda The Winning Formula to Increase Sales Set a Goal – Make a Plan The Customer Search is On Summer Selling Tips to Increase Order Size Satisfaction In Action – Customer Service Webinar Attendance Draws!!!
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The Winning Formula
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Increase Your Business During the Summer Set a Goal Don’t forget…summer selling is followed by our busiest selling season Open your store every Campaign…Customers appreciate consistency
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Set Ambitious Goals Determine where you are and where you want to be Plan NOW for your Success!
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Guaranteed Discount
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Formula to Success for President’s Club $10,000 / 26 Campaigns ↔ $385 per Campaign ↔ $25 Average Order ↔ 15 purchasing Customers per Campaign
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Formula to Success for Honour Society $25,000 / 26 Campaigns ↔ $961 per Campaign ↔ $25 Average Order ↔ 38 purchasing Customers per Campaign
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Formula to Success for David H McConnell $50,000 / 26 Campaigns ↔ $1,923 per Campaign ↔ $25 Average Order ↔ 77 purchasing Customers per Campaign
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Formula to Success for President’s Club Council $75,000 / 26 Campaigns ↔ $2,885 per Campaign ↔ $25 Average Order ↔ 115 purchasing Customers per Campaign
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Customer Search Is On!!
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Let’s Begin Our Customer Search Power of 3/Cold Calling/Door Knocking/Prospecting It’s all about reaching out to the Potential Customer! - Focus on your goal - Prepare an opening statement - Determine her/his need - Close the sale
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Let’s Continue... Our Customer Search The Power of Referrals
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Let’s Continue... Our Customer Search Social Media – facebook/Online Virtual Cork Boards/Online Classified Posting Board
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Let’s Continue... Our Customer Search Traditional Bulletin Boards
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Let’s Continue... Our Customer Search Community Newspapers – Coffee News
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Let’s Continue... Our Customer Search Create a Personal Introduction Flyer
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Let’s Continue... Our Customer Search Avon On Locations Tail Gating
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Let’s Continue... Our Customer Search Have your Car Attract Customers
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Let’s Continue... Our Customer Search Promote NEW Product with Campaign 22
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Let’s Continue... Our Customer Search Listen for noise and watch for activity in Residential Areas
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Let’s Continue... Our Customer Search Summer is “Moving Time” – Welcome new neighbors
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Let’s Continue... Our Customer Search It’s Summer – Visit Lake Resorts/Cabins
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Follow-Up Yields Results
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And the Winner Is...
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Tips to Increase the Average Customer Order!
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DEMOS Work! Seeing is Believing/Trying is Buying! Customers buy MORE when they SEE, TOUCH, SMELL the product!
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ADD-ON or UP-SELL Before the Close – select and SELL – just one more product
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Feature Your Own PICK OF THE CAMPAIGN Insert a flyer or use a “Red Dot” Sticker
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CROSS SELLING
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Promote the ORDER BUILDER or PREMIUM of the Campaign Only $9.99 each with every $20 brochure purchase Valued @ $29.99
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TESTIMONIALS Sell Product Promote through - Social Media - email - flyer included in your brochure - in person
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Focus on Products that Sell During the Summer Sun Protection Insect and Bug Repellent Bath and Shower Products
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Use STORE MAP for Selling Tips
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Focus on REPEAT Business Skin care = Repeat business Skin care = Increased order size Skin care = Full Commission Earnings potential
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Focus on REPEAT Business Anew product – average cost $35.00 per product 10 new Customers…repeat the purchase every 3 months! 10 x $35.00 = $350.00 $350.00 x 4 purchases per year = $1,400.00 for 1 product
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Promote MARK. to Our Future Avon Customer
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Home/Book/facebook Virtual Parties Imagine - 1 Party of YOUR Choice per Campaign @ $500 26 Campaigns = $13,000 in Sales + NEW CUSTOMERS
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“We LOVE Summer” Event Selling Reach hundreds of people Use the “We Love Summer” toolkit Avon Sun/Bug Guard Blitz
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Personalize Your Business It Goes a Long Way!
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Supporting the Needs of the Customer
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Are You Surprising Your Customers? “Random Acts of Appreciation” Welcome Pack for New Customers Thank you card or e-mail “Customer of the Campaign” “Upgrade Your Service”
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Are You Surprising Your Customers? “Random Acts of Appreciation” Welcome Pack for New Customers Thank you card or e-mail “Customer of the Campaign” “Upgrade Your Service”
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And the Winner Is...
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And in Closing...
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