3. repetition of initial consonant sound with several words

4. alliteration

5. similarity of structure in a pair or series of related words, phrases, or clauses

6. parallelism

7. using a single feature to represent a whole

8. metonymy

9. art of persuasion in writing, speaking, and other media

10. rhetoric

11. opposition or contrast of ideas or words in a balanced or parallel structure

12. antithesis

13. Figure of speech that says one thing is another in order to explain by comparison

14. metaphor

15. paradoxical juxtaposition of words that seem to contradict one another

16. oxymoron

17. brief reference to a person, event, or place, real or fictitious, or to a work of art

18. allusion

19. placement of two things closely together to emphasize comparisons or contrasts

20. juxtaposition

21. sentence whose main clause is withheld until the end

22. periodic sentence

23. a change in normal word order, such as the placement of the verb before the subject

24. inversion

25. Repetition of a word or phrase at the beginning of successive phrases, clauses, or lines

26. anaphora

27. appeal to emotion

28. pathos

29. sentence that exhorts, advises, calls to action

30. hortative sentence

31. arrangement of words

32. syntax

33. omission of conjunctions between coordinate phrases, clauses, or words

34. asyndeton

35. attribution of a lifelike quality to an inanimate object or idea

36. personification

37. Any literary or rhetorical device, as metaphor, metonymy, synecdoche, and irony, that consist in the use of words in other than their literal sense; artful diction

38. trope

39. repetition of words in reverse order

40. antimetabole

41. Sentence that completes the main idea at the beginning of the sentence and then builds and adds on

42. cumulative sentence

43. appealing to credibility, character, and trustworthiness

44. ethos

45. word choice

46. diction

47. This term includes such devices as alliteration and assonance (that purposefully arrange sounds) and antithesis, asyndeton, and anaphora etc. (that arrange words for effect) creating artful syntax.

48. scheme

49. appeal to reason using details, examples, facts, statistical data, or expert testimony as support

50. logos

51. sentence used to command, enjoin, implore, or entreat

52. imperative sentence

53. a construction in which one word (usually a verb) modifies or governs– often in different, sometimes incongruent ways– two or more words in a sentence

54. zeugma

55. old-fashioned or outdated choice of words

56. art of persuasion in writing, speaking, and other words

57. rhetoric