1. 11.21.14 Let’s Talk Strategy! TM 2014 Mid-Atlantic Conference & Expo Sheraton Premiere Tysons Corner Tara Rethore Chief Executive Officer M. Beacon Enterprises, LLC © M. Beacon Enterprises, LLC. 2014 All rights reserved.

2. Mission Vision Values Strategy… © M. Beacon Enterprises, LLC. 2014. All rights reserved. 2

3. 3 It’s kind of like moving a pyramid. Let’s Talk Strategy! TM © M. Beacon Enterprises, LLC. 2014. All rights reserved.

4. So, what is strategy? © M. Beacon Enterprises, LLC. 2014. All rights reserved. 4

5. Helpful to frame strategy as decisions. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 5 *Kevin P. Coyne and Somu Subramaniam, “Bringing Discipline to Strategy,” The McKinsey Quarterly, 1996 Number 4. Much earlier, Henry Mintzberg framed strategy in a similar way as summarized in the article, “Crafting Strategy”, HBR, July-August 1987. Strategy is a handful of decisions that: Drive or shape most of a company’s subsequent actions Are not easily changed once made Have the greatest impact on whether a company meets its strategic objectives* Let’s Talk Strategy! TM

6. What’s the difference? © M. Beacon Enterprises, LLC. 2014. All rights reserved. 6 Let’s Talk Strategy! TM

7. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 7 So what? Let’s Talk Strategy! TM

8.  Strategy is about trade-offs. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 8 Let’s Talk Strategy! TM

9.  Strategy is about trade-offs.  Thus, strategy development is about frameworks (not blueprints). © M. Beacon Enterprises, LLC. 2014. All rights reserved. 9 Let’s Talk Strategy! TM

10.  Strategy is about trade-offs.  Thus, strategy development is about frameworks (not blueprints).  To be effective, it must be about action and ongoing management. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 10 Let’s Talk Strategy! TM

11. Two ways to make strategy real. 1.Know your vantage point 2.Choose where to start Let’s Talk Strategy! TM © M. Beacon Enterprises, LLC. 2014. All rights reserved. 11

12. Two ways to make strategy real. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 12 Let’s Talk Strategy! TM 1.Know your vantage point 2.Choose where to start

13. 3 vantage points make strategy real. Tactical Operational Enterprise © M. Beacon Enterprises, LLC. 2014. All rights reserved. Let’s Talk Strategy! TM

14. 3 vantage points make strategy real. Tactical Operational Enterprise Think: “for the benefit of the Enterprise” Incorporate: “How does my expertise contribute?” Specify: “How do we get this done together?” © M. Beacon Enterprises, LLC. 2014. All rights reserved. Let’s Talk Strategy! TM

15. Execution: Playing chess on 3 levels © M. Beacon Enterprises, LLC. 2014. All rights reserved.

16. Two ways to make strategy real. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 16 Let’s Talk Strategy! TM 1.Know your vantage point 2.Choose where to start

17. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 17 Let’s Talk Strategy! TM Aspirational starts with what could be. Conditional starts with what is. Both are needed. See also: Arthur D. Little’s “Ambition Driven Strategy”, 1999.Ambition Driven Strategy

18. Where you start matters. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 18 Let’s Talk Strategy! TM

19. Throughout – address 2 questions. © M. Beacon Enterprises, LLC. 2014. All rights reserved. 19 To what end? So what? Let’s Talk Strategy! TM

20. 20 How will you move that pyramid? © M. Beacon Enterprises, LLC. 2014. All rights reserved.

21. For more information… Let’s Talk Strategy! TM © M. Beacon Enterprises, LLC. 2014. All rights reserved. 21 Contact: Tara Rethore Chief Executive Officer, M. Beacon Enterprises +1 703.625.9124 Follow: @TRethore Subscribe: Strategy for Real TM Newsletter M. Beacon Enterprises LLC is a strategy development and execution consulting firm founded in 2007. We work collaboratively with individuals and organizations to ensure that the results solve problems in a way that makes sense for each business. We call this approach Strategy for real TM.