1. The Market Research Event Official TMRE 2012 Debrief

2. The Market Research Event 2012 The following document outlines key takeaways and lessons learned organized around key areas of focus including – Insights Transformation & Leadership Development – The New MR Toolkit: Social Media, Mobile & Technology – Shopper Insights – Ad & Media Research – Data Analytics, Big Data, ROI & Measurement – Insight Driven Innovation – Brand Insights & Strategy – Trends & the Future

3. Insights Transformation & Leadership Development What did you learn that you didn’t already know?

4. Insights Transformation & Leadership Development What surprised you about this? Think of some defining moments and big results from the sessions you attended.

5. Insights Transformation & Leadership Development What supporting information – data, stats, books, websites, etc. did speakers share?

6. Insights Transformation & Leadership Development What are the key trends in this area that stand to impact your business?

7. Insights Transformation & Leadership Development How do you compare to other companies you’ve heard from in this area?

8. The New MR Toolkit: Social Media, Mobile & Technologies What did you learn that you didn’t already know?

9. The New MR Toolkit: Social Media, Mobile & Technologies What surprised you about this? Think of some defining moments and big results from the sessions you attended.

10. The New MR Toolkit: Social Media, Mobile & Technologies What supporting information – data, stats, books, websites, etc. did speakers share?

11. The New MR Toolkit: Social Media, Mobile & Technologies What are the key trends in this area that stand to impact your business?

12. The New MR Toolkit: Social Media, Mobile & Technologies How do you compare to other companies you’ve heard from in this area?

13. Shopper Insights What did you learn that you didn’t already know?

14. Shopper Insights What surprised you about this? Think of some defining moments and big results from the sessions you attended.

15. Shopper Insights What supporting information – data, stats, books, websites, etc. did speakers share?

16. Shopper Insights What are the key trends in this area that stand to impact your business?

17. Shopper Insights How do you compare to other companies you’ve heard from in this area?

18. Ad & Media Research What did you learn that you didn’t already know?

19. Ad & Media Research What surprised you about this? Think of some defining moments and big results from the sessions you attended.

20. Ad & Media Research What supporting information – data, stats, books, websites, etc. did speakers share?

21. Ad & Media Research What are the key trends in this area that stand to impact your business?

22. Ad & Media Research How do you compare to other companies you’ve heard from in this area?

23. Data Analytics, Big Data, ROI & Measurement What did you learn that you didn’t already know?

24. Data Analytics, Big Data, ROI & Measurement What surprised you about this? Think of some defining moments and big results from the sessions you attended.

25. Data Analytics, Big Data, ROI & Measurement What supporting information – data, stats, books, websites, etc. did speakers share?

26. Data Analytics, Big Data, ROI & Measurement What are the key trends in this area that stand to impact your business?

27. Data Analytics, Big Data, ROI & Measurement How do you compare to other companies you’ve heard from in this area?

28. Insight Driven Innovation What did you learn that you didn’t already know?

29. Insight Driven Innovation What surprised you about this? Think of some defining moments and big results from the sessions you attended.

30. Insight Driven Innovation What supporting information – data, stats, books, websites, etc. did speakers share?

31. Insight Driven Innovation What are the key trends in this area that stand to impact your business?

32. Insight Driven Innovation How do you compare to other companies you’ve heard from in this area?

33. Brand Insights & Strategy What did you learn that you didn’t already know?

34. Brand Insights & Strategy What surprised you about this? Think of some defining moments and big results from the sessions you attended.

35. Brand Insights & Strategy What supporting information – data, stats, books, websites, etc. did speakers share?

36. Brand Insights & Strategy What are the key trends in this area that stand to impact your business?

37. Brand Insights & Strategy How do you compare to other companies you’ve heard from in this area?

38. Trends & The Future What did you learn that you didn’t already know?

39. Trends & The Future What surprised you about this? Think of some defining moments and big results from the sessions you attended.

40. Trends & The Future What supporting information – data, stats, books, websites, etc. did speakers share?

41. Trends & The Future What are the key trends in this area that stand to impact your business?

42. Trends & The Future How do you compare to other companies you’ve heard from in this area?

43. Overall Conference Value What was the most valuable thing you learned at The Market Research Event?

44. Overall Conference Value What competitive intelligence did you gather?

45. Overall Conference Value What inspired you most at TMRE?

46. Overall Conference Value What vendors will you follow up with as a result of meeting with them at TMRE?

47. Overall Conference Value What aren’t you doing that you should be?

48. Short Term Actions List your top 3 short term actions coming out of The Market Research Event 1. 2. 3.

49. Long Term Actions List your top 3 long term goals you will pursue coming out of The Market Research Event 1. 2. 3.

50. Additional Thoughts