1. Todd Felts, Ed.D. Associate Professor, Strategic Communications The Reynolds School & Center for Advanced Media Studies University of Nevada, Reno

2. “I’M A GREAT LOVER.” MARKETING

3. “TRUST ME, HE’S A GREAT LOVER.” PUBLIC RELATIONS

4. “I’M A GREAT LOVER. I’M A GREAT LOVER. I’M A GREAT LOVER.” ADVERTISING

5. “CAN SOMEONE HELP ME FIND A GREAT LOVER?” SOCIAL MEDIA

6. “Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.” JOURNALISM

7. “I UNDERSTAND YOU’RE A GREAT LOVER.” BRANDING

8. PR w/ honors Strategies Tactics Objectives Goal

9.  SET A GOAL:  Long-term, global statements of being.  “To become a a recognized honors organization at the University of Nevada, Reno and get students excited about joining the organization.

11. competitionYOUaudience

13.  Define Objectives  Shorter-term, defines what behavior, attitude or opinion you want to achieve from audiences.  Includes time frame.  “Between Oct. 8 and 12, get 120 people to post a photo with a recently pinned NCSC Scholar on Instagram. ”

15.  Build Strategies  Describes how you will reach your audience.  Develop the message.  “Hang posters in key locations where a large number of freshmen live and play.”  “Create an incentive to post photos on social media sites used by freshmen.”

16. Li (2009)

17.  Deliver the tactic:  How to? Publications, community events, Facebook post, news releases, one-on-one meeting.  Deliver the message so people remember it, repeat it and share it.

19. https://vimeo.com/101533009

20. Dr. Todd Felts  @toddfelts  mfelts@unr.edu mfelts@unr.edu  Facebook.com/toddfelts  Slideshare: toddfelts Thank You!