1. UNITED STATES POWER SQUADRONS ® Communications Committee Jacksonville, FL January 2012

2. WHAT IS THE DISTINCTIVE COMMUNICATOR AWARD FOR WEBSITES? An annual award to recognize website quality Only websites meeting or exceeding defined criteria qualify Webmasters know results through their copy of all their website reviews Award recommendations made in November

3. WHAT CRITERIA? Include: - ITCom standards for all USPS websites - Multiple areas that address website ability to communicate USPS message All criteria defined on Evaluation Form Evaluation/recommendation process explained as attachment to Evaluation Form

4. SOMETHING IMPORTANT An active link between USPS website and the squadron or district website MUST exist. This is not related to any link that may exist between district website and squadron website. No link or link de-activated? We cannot review or otherwise look at your website.

5. NO LINK? WHAT’S THE PROBLEM? Most often the district’s Form OD-1 or squadron’s OD-2 does NOT have an IT Chair or IT Contact identified. Some times, but not often, problem due to URL having been moved without coordinating with ITCom. Several automated email sent to commanders prior to link deactivation.

6. WHY IS USPS LINK IMPORTANT? USPS website first place others go looking for a district or squadron. - Includes “cyber squadron” members looking for a squadron to join. Active links enable others to go right to your website. Without active link others may not find your district or your squadron. Absence of link can affect recruiting efforts.

7. WHAT’S NEXT? Website Evaluation Form on CommCom website and can be downloaded at http://www.usps.org/national/commcom/ ccWebEvalFm.pdf http://www.usps.org/national/commcom/ ccWebEvalFm.pdf Review evaluation categories Use the Guidelines on the last page to understand the process Contact your Adviser for any questions, comments or suggestions

8. THE GOOD NEWS? Websites are reviewed at least 2 times each year Results are always emailed to the webmaster. Webmasters encouraged to communicate with Advisers Final review and award recommendation in November

9. NOT RECOMMENDED? Webmasters have opportunity to interact with their Adviser after each and every review/evaluation. This is the time to ask questions. Not able to resolve? - Commander should contact Assistant Chair responsible for websites. - Appeal should be resolved at earliest possible date to allow for review and decision not later than 30 November

10. Social Media & Websites Part of USPS since June 2011 - FaceBook, Twitter, YouTube, and LinkedIn. Use of Social Media enables us to reach potential members from mid-30s to mid-50s. Check out the PPT presentations on CommCom’s website to learn more. Tom Kemp & Terri Flagg can answer all your questions and help you get started.

11. SOCIAL NETWORKING Or, how to reach new members in the 21 st Century Tom Kemp Check out this PowerPoint presentation on CommCom’s website http://www.usps.org/national/commcom/S ocial-Kemp.pps

12. Social Media is fun... We ’ ll show you how! Terri Flagg Check out this PowerPoint presentation on CommCom’s website http://www.usps.org/national/commcom/S ocial-Flagg.pps

13. Prepared by P/C Debra Allen, AP Lake Murray Power Squadron, D/26 Updated September 2011 Website Development An Overview for USPS Webmasters Check out this updated PowerPoint presentation on CommCom’s website http://www.usps.org/national/commcom/D 26WebDevelop2011.pps

14. R/C Brenda Joyce, P Committee Chair Stf/C Guy Anastasio, SN Assistant Committee Chair for Publications Stf/C Bob Boal, SN Assistant Committee Chair for Websites Communications Committee UNITED STATES POWER SQUADRONS ®