1. + Broward Regional EMS Council

2. Each day, more than 15 people are killed and more than 1,200 are injured in crashes involving distracted driving. National Highway Traffic Safety Administration, 2009

3. Distracted driving is any activity that could divert a person's attention away from the primary task of driving. May include:  Texting, using a cell phone or smartphone.  Eating, drinking, or grooming.  Reading (including maps), using a navigation system.  Watching videos, adjusting a radio, CD player, or MP3 player. Broward Regional EMS Council What is Distracted Driving?

4. Nearly 70 percent of Americans ages 18 to 64 admitted to talking on their phones while driving About 30 percent of this group admitted to texting while driving. National Safety Council 2010 Look Who’s Talking

5.  Talking on a cell phone while driving equals driving with a blood alcohol level of 0.08 percent  Drivers talking on cell phones were 18% slower at braking than other motorists  Texting drivers were six times more likely to crash Photo courtesy Plantation Fire Department I only had a couple…

6.  Teen drivers are most likely age group to be involved in a fatal crash involving distraction.  In 2009, 16% of teens involved in a fatal crash reported being distracted. (NHTSA)  40% of teens claim to have been in a car when the driver used a cell phone in a dangerous way. (Pew)  Drivers using hand-held devices are 4 times more likely to be involved in injury related crashes. (Monash University)  Text messaging increases crash risk 23 times. (VTTI) Broward Regional EMS Council Kids Today!

7. You’re four times It’s hard to more likely to concentrate on have a crash two things when you’re on at the same time. a mobile phone. Are You A Multi-Tasker?

8. You’re four times It’s hard to more likely to concentrate on have a crash two things when you’re on at the same time. a mobile phone. Are You A Multi-Tasker?

9. WM-01 - Wheelmate Steering Wheel Desk Tray - Gray 5 out of 5 stars 5 out of 5 stars - 2 customer reviews2 customer reviews Comment/Review: Thank you! Thank you! Now I have the ability to focus on what is really important while driving...My McTriple sandwich and fries. I was so tired of having to use the drive thru bag as my table. Whew! Steering Wheel Desk/Tray/Table... you complete me. “Stupid Is As Stupid Does”

10.  The Florida Senate-Bill 0052 Use of Wireless Communications While Driving- Filed-11/19/2012; Read 2 nd & 3 rd times-Passed.  The Florida House-Bill-0013 Use of Wireless Communications While Driving- Filed 12/4/2012; Placed on calendar-4/4/2013  These bills would make texting, emailing, or instant messaging, while driving a secondary offense Broward Regional EMS Council State of Florida Legislation

11.  Phone Applications designed to prevent distracted driving  Sprint – Drive First Program  Detects when phone in moving vehicle  Locks screen  Incoming calls are routed to voice mail and texts are auto-replied  AT&T – Drive Mode App  Curbs the urge to text  T-Mobile – Drive Smart; Drive Smart Plus  Blocks texting while driving  Subscription based Help for the Stupid!

12.  Develop your own good habits  Educate friends, co-workers, family  Do what you do best! –  Spread the word How Can You Help?

13. Take 5 to Stay Alive Don’t Text and Drive Who Are We?

14.  A program of the Broward EMS Council  Developed in cooperation with the Broward Emergency Nurses Association  Celebrating First Anniversary this month

15.  The purpose of the “Take 5 to Stay Alive” campaign is to improve roadway safety by preventing crashes related to texting while driving.  The message is simple and can save lives.  Take a break from driving and pull off the road to use your cell phone.  Don't become a statistic. “Take 5 to Stay Alive. Don’t Text and Drive." Broward Regional EMS Council Campaign Description

16.  Raise awareness of Distracted Driving issues  Identify Distracted Driving as a serious public health issue  Identify greatest “At Risk” target markets  Draw attention to Distracted Driving as a Community Issue  Support preventative legislation  Recruit professionals to join campaign Campaign Objectives

17.  Organized focus groups  Developed from market segments  Focus groups identified logo and message  Developed spokesperson that speaks to target markets Campaign Identity

18.  Program Spokesperson  19 Years Old  Western High School Graduate  Honor Student  International Formula Race Car Driving Champion Introducing Gabby Chaves

19.  May 11 th, 2012  At First There – First Care EMS Conference  Outdoor World  Media Event Inaugural Kickoff Event

20. Public Service Announcement

21.  TV & Radio  English and Spanish  Radio playing Two in Two Out  on Clear Channel  TV – No Traction

22.  Printed collateral materials  Series of color and black and white ads  Plasma screen slide – Florida Panthers Games  Bumper sticker design  Window clings  Goodyear Blimp  Created Speaker Toolkit  FAQ handout  Facts and Figures handout  Website – Broward.org/Take5 Broward Regional EMS Council Program Accomplishments

23.  Plasma screen slide at Broward County governmental facilities  Plasma screen slide on Comcast and Advanced Cable  Logo on Gabby Chavez’s racecar  BECON Community Forum and Broward Teen News  Media coverage of launch event, May 2012  Story in Weston newspaper, May 2012  Broward Family Life Magazine print ad, July 2012  Audio PSA on Clear Channel  Channel 10 interview with Kristi Krueger and Sgt. Mark Wysocky, FHP  Feature piece in Lifestyle Magazine, May 2013 Broward Regional EMS Council Current Media Appearences

24.  Broward County, 2012 and May 2013  School Board of Broward County  Lauderhill  Cooper City  Hallandale Beach  Lauderdale Lakes  North Lauderdale  Oakland Park  Sunrise  Weston Broward Regional EMS Council Proclamations

25.  National Safety Council webinar on Distracted Driving, April 10, 2013  Broward Health magnets, December 2012  Goodyear Blimp messaging, December 2012  Memorial Healthcare window clings, March 2013  Big Brothers/Big Sisters “Just Drive”  North Lauderdale marquee sign on Rock Island Road  North Lauderdale messaging on their Comcast Cable Channel 78  FDOT informational board signage on highways during holiday season  BB&T Center Jumbotron message during Panthers games. Broward Regional EMS Council Partner Participation

26.  Broward County Commissioner Chip LaMarca signs onto the program and represents Take 5 to County Commission and Tallahasee. Political Clout

27.  2012 Legislative Priority for Broward League of Cities  2013 Legislative Program for Broward County Commission  February 2013, Broward Health North meets with state legislative representatives Broward Regional EMS Council Legislative Impact

28. Partners and Sponsors

29. Staff Support Medical Examiner and Trauma Services Broward County Communications

30. Broward Regional EMS Council www.broward.org/Take5

31. Become a difference maker Become a lifesaver Join Us “Take 5 to Stay Alive. Don’t Text and Drive."

32.  National Highway Traffic Safety Administration. Traffic Safety Facts:  Distracted Driving 2009. Washington, DC: US Department of  Transportation, National Highway Traffic Safety Administration,  September, 2010. Publication no. DOT-HS-811-379.  http://www.flsenate.gov/Session/Bills  http://www.nsc.org/safety_road/Distracted_Driving  http://distraction.gov/campaign-tools/  http://www.unews.utah.edu/old/p/121809-3.html  http://hfs.sagepub.com/content/51/5/762.refs.html  www.monash.edu  www.pewresearch.org  http://www.vtti.ut/edu References