1. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Where are the D’s and E’s? Does our education system make or break them? The Steadman Group Prepared by: Maggie Ireri, Business Development Director Emily Gumba, Research Club of Kenya Coordinator July 2009

2. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Preamble Education is expected to drive and accelerate innovation, idea generation and the skills and qualifications required to efficiently mobilize, utilize and manage available resources critical for wealth building and development. The current 8-4-4 system of education, has undergone various restructuring in order to meet the Nation’s needs and goals for economic empowerment.

3. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 This presentation analyses the employment status of the youth who sat for KSCE and did not pursue tertiary education/higher education mainly on account of poor performance - largely those scoring D+ and below. Preamble

4. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 KCSE Grades 2004 to 2008 596,895 candidates attained D+ and below Preamble

5. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Unlikely to pursue tertiary education Source: KNEC KCSE Grades 2004 to 2008

6. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 KCSE Grades 2004 to 2008 Normal distribution

7. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Every year at least 50% (approx. 100,000 candidates) do not attain the minimum entry grade for tertiary education YearAA-B+BB-C+CC-D+DD-E ABB/N GTOTALD+ to E 200454630266664107681586021376275023356037583374492299620843105222,519100,112 200561539517930124691771025365339874078243749425602683529661724260,643116,110 2006117042607337111641606422931306013727940158389782763437352007243,318110,505 200786444008623133051969627422355454151645285433792726430295865276,193118,957 200881851629354133661840725480340614284348891534594187769844293304,995151,211

8. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Performance in KSCE What happens to those who have low grades and are not eligible for higher education? Is this target group equipped with necessary skills to make a positive contribution to the economy?

9. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Economic status versus education level attained Youth Post Education Status

10. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Survey Details Analysis of large national survey conducted in 2008 Target respondents - 24 to 35 years (n=2,262) Have undergone the 8-4-4 system of education

11. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Youth Employment Status: 24 to 35 years old PIE CHART 29% are unemployed 3 out of 10 youth are self-employed in the informal sector 3 out of 10 youth are unemployed Base = 2,262 respondents

12. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Employment Status: 24 to 35 years old Completed secondary but did not pursue tertiary education PIE CHART 16% unemployed & looking for a job 10% unemployed & NOT looking for a job Base = 657 respondents

13. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Working / Employed Small business – 44% Small scale farming - 22% Skilled worker - 11% Shop attendant/messenger/ - 10% Cleaner Unskilled worker – 5% Other - 7% Employment Status: 24 to 35 years old Completed secondary but did not pursue tertiary education Small scale farming - 29% Small scale business – 21% Skilled worker – 19% Shop attendant/messenger/ - 7% Cleaner Self employed

14. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Career Secondary School Students Want to Pursue PIE CHART RCK Objectives: The aim of the club is to promote the early understanding, appreciation and use of market research in the early stages of learning. The outcome will be that the youth will learn to use research (information gathering) to make informed decisions.

15. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Secondary School Students Want to Pursue Professional Careers PIE CHART Sample = 818 students Survey dates: February & March 2009 Sample: 818 secondary school students across 15 schools in Nairobi

16. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Comparative Analysis Employment Status vs. Education Level Below Secondary (up-to some secondary school education) Completed secondary education University Graduates

17. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Employment Status: 24 to 35 years old PIE CHART

18. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Self-employed (Informal Sector) 6 out of 10 up to some secondary 3 out of 10 completed secondary

19. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Education We Want…………. Less educated: Significant proportions of those in secondary school are more likely to be self employed. Would the % of this target group be higher with a more vocational based education system? Curriculum: can the curriculum be tailored to meet the needs of the employment market? Should the secondary education focus be more on vocational skills training for students will low academic potential?

20. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Education We Want…………. Attitudinal change: there is a view that academic excellence results to professional success and vocational competencies are looked down upon. Eventually, a large proportion of those who do not attain high grades still pursue vocational careers or are unemployed. What can be done to foster attitudinal change that will encourage and promote vocational skills capability?

21. © Synovate 2008 12.00 8.70 5.48 4.63 8.24 5.73 5.27 10.7012.200.50 3.41 Education We Want…………. For further information contact maggie@steadman-group.com or emily@steadman-group.com Tel: 4450190/6