1. © Horst Ulrich, 13. November 2002 www.berlin.de - Four Years Experience Horst Ulrich Der Regierende Bürgermeister von Berlin - Senatskanzlei - Landesredaktion “berlin.de” Berliner Rathaus 10173 Berlin Tel +49-30-9026 2540; Fax +49-30-9026 2285 eMail: horst.ulrich@skzl.berlin.de Horst Ulrich Der Regierende Bürgermeister von Berlin - Senatskanzlei - Landesredaktion “berlin.de” Berliner Rathaus 10173 Berlin Tel +49-30-9026 2540; Fax +49-30-9026 2285 eMail: horst.ulrich@skzl.berlin.de Barcelona, March 21 th 2003

2. © Horst Ulrich, 13. November 2002 High Usage: Comprehensive Offer: “berlin.de” in Figures - more than 90.000 pages - ca. 130 web-sites of administration - ca. 15 Mio. pageviews per month - ca. 3 Mio. visitors

3. © Horst Ulrich, 13. November 2002 eGovernment – Main Obstacles - Insufficient knowledge of the new possibilities - Inadequate expertise - Fear of too excessiv demands - High organizational and financial requirements at the beginning - Insufficient knowledge of the new possibilities - Inadequate expertise - Fear of too excessiv demands - High organizational and financial requirements at the beginning

4. © Horst Ulrich, 13. November 2002 Quid pro Quo Arrangement Private Operator:  establishment and operation of the entire platform  supplementing of the content  free basic Web pages  content-management tool  digital signature and e- payment  marketing and distribution Private Operator:  establishment and operation of the entire platform  supplementing of the content  free basic Web pages  content-management tool  digital signature and e- payment  marketing and distribution Land Berlin: Domain „berlin.de“ official legimitation Land‘s content Interface to intranet Land‘s infrastructur Land Berlin: Domain „berlin.de“ official legimitation Land‘s content Interface to intranet Land‘s infrastructur

5. © Horst Ulrich, 13. November 2002 Problems Land... decentralization of IT-responsibilty favouring own web sites outside the “berlin.de” platform inadequate staffing levels and qualification restrictive view of security lack of interest and motivation on working level missing attention on the level of the political leadership much too optimistic business plans decline of the internetmarket obligation to supply a complete portal restriction of commercial activities by operating contract competition with the other Berlin portals lack of profitability Problems Operator... Problems...

6. © Horst Ulrich, 13. November 2002 Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme Transaction-Oriented Business Model Example Registration Records

7. © Horst Ulrich, 13. November 2002 What Can be Saved... Folie: egs - vertraulich, nur zur persönlichen Kenntnisnahme