1. The approaches of Hofstede and Trompenaar
Cross Cultural Management
Class
The approaches of Hofstede and Trompenaar
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

2. Trompenaar’s model of culture
Artifacts and products
Norms and values
Implicit
assumptions
Trompenaar and Hampden-Turner, page 22
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

3. Artifacts and products
Explicit culture
Food, buildings, etc
Compare differences between the British,
the French and the Netherlands build environment.
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

4. Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008
Norms and Values
Norms; what is right and wrong, rules, codes of conduct.
Values; what is good or bad
Compare differences in norms and values in the Dutch
and the American culture. Dangers?
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

5. Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008
Implicit assumptions
Like the fish unaware of the water it is in.
The griot in Mali!
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

6. Cultures Normal distribution
(page 25) the French and the American culture
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

7. Trompenaar’s dimensions of culture
Universalism vs particularism
Individualism vs communitarianism
Neutral vs emotional
Specific vs diffuse
Achievement vs ascription
Attitudes to time
Attitudes to the environment
Trompenaar and Hampden-Turner, page 11
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

8. Universalism vs particularism
Obligations
Follow codes of conduct
Choices
Show best behavior
Problems to evaluate performance in a professionals culture
Sum up of differences on page 48.
Trompenaar and Hampden-Turner, page 31
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

9. Exc. Test yourself on Univeralisme or paticularism
Test on page 33, 36, 38.
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

10. Individualism vs communitarianism
Individual first
Group values linked with motivation
Group first
Self interest prime motivator
Compare the adhocracy with the professional bureaucracy
Sum up of differences on page 67.
Trompenaar and Hampden-Turner, page 11
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

11. Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008
Neutral vs emotional
Separate emotion from rationality
Mix emotion and rationality
Compare the machine bureacracies with adhocracy
Sum up of differences on page 79.
Trompenaar and Hampden-Turner, page 69
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

12. Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008
Specific vs diffuse
Separate work from family and frinds
Mix work and affection
Compare the bureacracies with the organic shapes
Sum up of differences on page 100.
Trompenaar and Hampden-Turner, page 81
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

13. Achievement vs ascription
You are what you do
Status through achievement
You are where you’re from
Status through position
Compare the professioanals with the managers
Sum up of differences on page 118.
Trompenaar and Hampden-Turner, page 102
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

14. Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008
Attitudes to time
Past
Time as a circle
Future
Time as a straight line
Sum up page 138
Trompenaar and Hampden-Turner, page 120
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008

15. Attitudes to the environment
Handling the environment
Reacting to the environment
Sum up page 155
Trompenaar and Hampden-Turner, page 141
Cross cultural management, Hofstede and Trompenaar, Jelle Alkema 2008