1. Turkcell Bumblebee
Rich Media Transcoding System

2. Turkcell Broadband Voice Software SMS Mobile Fiber Mobile Services
T-Series
Tablet
Cloud Computing TV
Mobile Services
Finance
Education
Health
Broadband
Mobile
Fiber
Voice
SMS

3. Mobile Trends

4. Mobile Video Trends

5. About Bumblebee

6. Widely used media types
AMR

7. A Picture Transcoding Example
Philips - 289
Alcatel – BH4
iPhone/OS 6.1
Original content

8. Used By Turkcell Mobile Education
Turkcell Mobile Marketing (AdInAction)
Turkcell Music (
Turkcell MMS platforms (Peer2Peer, Bulk MMS)

9. Multimedia Messaging Architecture

10. Open Mobile Alliance – Standart Transcoding Interface
41 full members
32 associate members
26 supporter members

11. OMA-STI-V1_0 – UML Diagram

12. OMA-STI-V1_0 – SOAP Request / Response

13. Transcoding Request SOAP message

14. Transcoding Response SOAP message

15. Multipart-related SMIL example

16. Logical Design

17. MMS Transcoding Chain Bumblebee UA Profile / Device Resolver
Transcoding Request Composer
Message Protocol Resolver
Transcoding Engine
Response Generator
Transcoding Response Procesor
Fallback Handler
External Transcoding Server

18. Tools used

19. ffmpeg

20. ImageMagick

21. Test Automation – testsuite.xml

22. Test Automation – testcase.xml

23. Test Automation – report.html

24. Test Automation – report.html

25. Test Automation – report.html

26. Test Automation – report.html

27. Highlights
Easy Integration Points (Device repository integration, multi message protocol implementations, codec library integrations, etc.)
Ability to grow and shrink rapidly in the private cloud
300 TPS processing capacity (scaleable)
1000 music files are transcoded daily
1M MMS messages are transcoded (image, audio, video, text message)
30ms average response time
Test automatin tool
5000 different devices
100K test cases
20K automation cases before every release

28. Thanks