1. THE POSSIBLE OF IMPOSSIBLE

2. Product Planning for Q1 2008

3. Product Planning - Q1 2008
Technology Guide

4. New Emerging Technologies
Product Planning - Q1 2008
New Emerging Technologies
Hybrid SLI Nvidia’s new Hybrid SLI technology will have two modes and that will target different applications: the Power Saving Mode, which will switch off discrete graphics core and use only integrated graphics engine when high performance is not needed, whereas Max Performance Mode will make integrated graphics processor (IGP) to assist discrete graphics processing unit (GPU) and boost performance when it is required.

5. New Emerging Technologies
Product Planning - Q1 2008
New Emerging Technologies
Hybrid CrossFire AMD will be supporting Hybrid Crossfire through the RS780 IGP chipset to be officially known as AMD G780 (ATI Radeon HD 2300). This will compete directly against Nvidia's Hybrid SLI technology through MCP78 chipset offering.
AMD is touting a ~50% performance boost in 3DMark06 by pairing up the RS780 chipset with Radeon HD 2400 discrete graphics card.

6. What Hybrid SLI/CrossFire will be doing? :
Product Planning - Q1 2008
What Hybrid SLI/CrossFire will be doing? :
1、Multi-Display (from both discrete & integrated graphics)
2、Power Savings（2D thru integrated core，3D thru discrete add-on card）
3、Performance boost for discrete graphics by linking up with the integrated graphics
Performance boost will be up to 1.6x for entry-level graphics card (e.g. GF8400GS, Radeon 2400 PRO)

7. PCI-Express 2.0 Product Planning - Q1 2008 PCIe 2.0 PCIe 1.1 AGP 8x
Graphics
Bandwidth
Usage
Bandwidth (MB/sec)
AGP 8x
PCIe 1.1
PCIe 2.0
1 VGA, Single Core CPU
2 VGAs, Dual Core CPU
4 VGAs, Quad Core CPU
PCI Express Base 2.0 specification doubles the interconnect bit rate from 2.5 GT/s to 5 GT/s in a seamless and compatible manner. The performance boost to 5 GT/s is by far the most important feature of the PCI Express 2.0 specifications. It effectively increases the aggregate bandwidth of a 16-lane link to approximately 16 GB/s. The higher bandwidth will allow product designers to implement narrower interconnect links to achieve high performance while reducing cost.

8. Multi-card becomes the way to performance boost
Product Planning - Q1 2008
Multi-card becomes the way to performance boost
3-Way SLI
CrossFireX™
NVIDIA is only promoting her new technology on the most high-end models like 8800GTX/Ultra, but may expand to other mid-range products in future.
AMD , on the other hand, is promoting the new CrossFireX technology on all models，support max. 4 cards CF.

9. Performance Boost Exhibited
Product Planning - Q1 2008
Performance Boost Exhibited
3-Way SLI
CrossFireX™

10. HyperTransport™ 3.0 Product Planning - Q1 2008
All new coming motherboards for the AMD Socket AM2+ platform will be upgraded to HyperTransport™ 3.0 with HT Link rate of 2.6GHz and a bandwidth of 20.8GB/s per link.

11. All over single cable in future versions of DisplayPort
Product Planning - Q1 2008
What are DisplayPort’s advantages and benefits?
Interactive
Ultra Sleek ID
Two way Communications
Multi-function integration
-Camera
-Microphone
-USB hub
Touch Screen
Direct drive LCD…no electronics
Ultra thin design
VGA cost point replacement
All over single cable in future versions of DisplayPort
Digital
Plug and Play
No thumb screws
No user adjustments
Cables up to 15 meters
Secure content (HDCP)
Digital from every PC, and
Digital to every monitor
…..not just the most
expensive ones
Performance
Scalable 1-4 display lanes with embedded clocking
deliver 2x the performance of DVI over smaller connector
with reduced EMI
2560
1600
10 bit
color
WQXGA+
DisplayPort enables new PC display usages and industrial designs to
promote continued user excitement and value around new displays
Source: INTEL

12. How is DisplayPort different from HDMI?
Product Planning - Q1 2008
How is DisplayPort different from HDMI?
HDMI
DisplayPort
Raster Scan
Micro-packet
HDTV interface
External display connectivity
Two way transmission with CEC
Supports audio and HDCP
CRT like with separate RGB and clock lines
Display Interface…all display timings & usages
Internal & external display connectivity
Two way transmission via Aux Channel
Scalable lanes 1-4; embedded clock reduces EMI
Pixel & audio data in packets
Two way communications
Device addressing possible
Digital CRT like
Single pixel stream only
Audio in blanking interval
Lane 1
Red
Lane 2
Green
Lane 3
Blue
Lane 4
Clock
Aux. Channel*
I2C / CEC*
*limited to 100kbps
*extensible well beyond 1Mbps
DisplayPort replaces LVDS and DVI, while HDMI replaces S-video
Source: INTEL

13. Product Planning - Motherboard
Product Planning - Q1 2008
Product Planning - Motherboard

14. New CPU is the major factor affecting the motherboard sales
Product Planning - Q1 2008
New CPU is the major factor affecting the motherboard sales
For Intel Platform：
With the great success of the Core 2 Duo Series，the value E2xxx and the high-end Core 2 Quad Series, the Intel processors are now completely moving to the multi-core era.
1. The new Penryn Quad Core (Yorkfield) was launched on November, and with the new Wolfdale dual core processors, Intel is moving towards the 45nm manufacturing process.
2. Intel is pushing the CPU FSB to 1600MHz, trying to accelerate the transition of DDR2 to DDR3 memory.
3. The launch of Celeron Dual Core processors implying Intel is advancing her whole product line to multi-core, and may lead to another mass upgrade action.

15. Desktop Processor: Roadmap
Product Planning - Q1 2008
Desktop Processor: Roadmap
Source: INTEL
Extreme
Q4’07
Q1’08
Q2’08
Q3’08
Q4’08
QX6850/
QX6800
QX9770
QX9650
QX9770
QX9650
QX9770
≥QX9650
QX9650
Bloomfield3
≥QX9650
Performance P1
Q9550/
Q6700
Q9550
Q6700
≥Q9550
Bloomfield3
≥Q9550
Mainstream
MS3
Q9450
Q9450
≥Q9450
≥Q9450
Bloomfield3
E8500/
E6850
E8500/
E6850
Q6600
E6850
≥E8500
Q9300/
Q6600
Q9300
≥Q9300
≥Q9300
≥E8500
MS2
≥E8400
E6750
E8400
E6750
E8400
E6750
≥E8400
MS1
≥E8300
E6550
E8200
E6550
E8300
E6550
≥E8300
Bloomfield
Intel® Core™2 Extreme proc.(Quad-core)
Intel® Core™2 Quad proc.
Intel® Core™2 Duo Proc.

16. Desktop Processor: Roadmap
Product Planning - Q1 2008
Desktop Processor: Roadmap
Source: INTEL
Q4’07
Q1’08
Q2’08
Q3’08
Q4’08
Essential E2
E4700/
E4600
Wolfdale3M/E4 xxx
E4600
Wolfdale 3M
Wolfdale 3M E1
E4500
E4500
E4xxx
Wolfdale 3M
Wolfdale 3M
Value V3
E2180
E2200
E2xxx
E2xxx
E2xxx V2
E2160 E2140
E2180 E2160
E2xxx
E2xxx
E2xxx V1
E1200
E1xxx
E1xxx
E1xxx
4xx 4xx
4xx 4xx
4xx 4xx
Basic
Integrated Board Solutions
220
220
2xx
2xx
Diamondville
Diamondville
Intel® Core™2 Duo proc.
Intel® Pentium® dual-core proc.
Intel® Celeron® dual-core proc.
Intel® Celeron® proc. (single core )
Diamondville proc.

17. Intel® Celeron® dual-core New Value dual-core offering in 2008
Product Planning - Q1 2008
Intel® Celeron® dual-core New Value dual-core offering in 2008
Extending dual-core support in the Value segment
Brand: Intel® Celeron® dual-core processor
Positioning: Delivers entry multi-tasking experience for value-conscious customers
Strong productivity, Internet, and more !
Availability: Intel® Celeron® dual-core processor E1200 launches Q1’08
Chipset support: Similar to other Conroe-dual-core based offerings
See processor/chipset compatibility matrix in roadmap companion guide
Source: INTEL

18. Product Planning - Q1 2008 Motherboard Roadmap Intel Chipset Platform
Available
Current
Q4’07
Q1’08
Q2’08
Q3’08
Q4’08
X48
ICH9R
Tylersburg-DT
ICH10/R
Extreme & High-End
X38
ICH9R
Premium and
Mainstream
P35
ICH9/R
P45
ICH10/R
P965
ICH8
G35
ICH8/R
G965
ICH8/R
G45
ICH10/R
945P
ICH7
G33
ICH9/R
G43
ICH10/R
Essential
946GZ/PL 945G
ICH7
G31/P31
ICH7/R
Value
945GZ/ GC/PL
ICH7
945GC
ICH7
Source: INTEL

19. Product Planning - Q1 2008
X48
ICH9/R/DH
Intel® Core™ 2 Extreme Support  FSB 1600
 Intel® XMP DDR3 1600, DDR  PCI Express 2.0 2x16
Extreme & High-End
X38
ICH9/R/
Intel® Core™ 2 Extreme Support  FSB 1333
 Intel® XMP DDR3 1600, DDR  PCI Express 2.0 2x16
P35
ICH9/R/DH
 45nm Intel® Core™ 2 Support  FSB 1333
 DDR2 800
Premium & Mainstream
G35
ICH8/R/DH
 45nm Intel® Core™ 2 Support  FSB 1333, DDR2 800
 Intel® GMA X3500 with Intel® Clear Video Technology, DX10
G33
ICH9/R/DH
 45nm Intel® Core™ 2 Support  FSB 1333
 DDR or DDR  Intel® GMA 3100
Essential
G31/P31
ICH7/R/DH
 45nm Intel® Core™ 2 Support  FSB 1333
 DDR  Intel® GMA 3100 (G31 only)
 Intel® Core™2 Duo Support  FSB 1333/1066/800/533
DDR  Intel® GMA 950
Value
945GC
ICH7/R/DH
Source: INTEL

20. Notes to Intel Integrated Segment
Product Planning - Q1 2008
Notes to Intel Integrated Segment
From what we observed, Intel G35 is not competitive enough for its spec.: No HDMI; ICH8 South Bridge; Graphics Performance affecting by driver…… these factors make it “weaker” then expected.
G31 will dominate 945GC because Intel is accelerating the transition of 1,066 FSB to 1,333 and 1,600. In comparison, Intel will enable the 1,333 FSB support for G31 officially on Q1 2008, oc is not required. With the Dual Channel DDR2 800 support, it provides a better spec. and compatibilities than 945GC with similar prices.
MCP7A – a strong weapon integrated with GeForce 8 Series DX10 graphics by NVIDIA. And it will support the Hybrid-Boost feature, which makes it even stronger. It can be treated as an upgrade version of MCP73, and will be one of the most important products in Q

21. Integrated products for Intel platform
Product Planning - Q1 2008
Integrated products for Intel platform
G35
G31
MCP7A (Q2 2008)
CPU support
LGA775，Support 45nm (BIOS update)
FSB
1333MHz
Memory
Dual Channel
DDR2 800
PCI-E
X16*1
South Bridge
ICH8/8R
ICH7/7R
NF630i
Graphics
GMA X3500，DX10
GMA3100，DX9
~ GF 8400GS，DX10
Video Decode
Yes, Clear Video No
Yes, PureVideo HD
Outputs
VGA+DVI
VGA
VGA+DVI/HDMI

22. Discrete products for Intel
Product Planning - Q1 2008
Discrete products for Intel
Chipset
NF 780i SLI
NF 750i SLI
X38
X48
P35
NF 650i SLI
NF 630i
CPU
Core 2 Extreme / Core 2 Quad / Core 2 Duo, LGA775，Support 45nm (BIOS update)
FSB
1333
1600
Memory
DDR2-1200
DDR3-1333
DDR2-800
DDR3-1066
PCI-E
Gen2:
x16*2
Gen1:
x16*1
x8*2
(x16 + x4)
Gen1: x16*1
(X8 + X8)
SLI/CF
3 Way SLI
SLI
CorssFire
CorssFire 16+4 \

23. Overview for Q1 2008 (Intel Platform)
Product Planning - Q1 2008
Overview for Q (Intel Platform)
X48
X38
X38
NF 780i SLI
NF 680i SLI
P35
P35
NF 750i SLI
NF 680i LT SLI
Discrete
P31
P31
NF 650i SLI
NF 630i
G35
G33
Integrated
MCP73 Series
MCP73/7A Series
G31
G31
945GC/GZ
945GC
Q4 2007
Q1 2008

24. Product Planning - Q1 2008 For AMD Platform：
With the launch of Phenom (K10) processors, Socket AM2+, HT3.0, PCI-E 2.0, L3 Cache will be the major selling points. The market accpetance and sales of the new Dual Core, Triple Core and Quad Core CPUs will directly affect the platform motherboard sales.
“Fully Support”and“compatible”are 2 different concepts.
New coming motherboards will mostly support HT 3.0, and they are backward compatible with the current Socket AM2 CPUs (HT 1.0), both generations will work perfectly with full-performance on these boards and we call it “fully support” HT 3.0 & Socket AM2+.
For those boards (both current and upcoming) which are compatible with HT 3.0 & AM2+ CPUs, they guarantee these CPU can run on them, however, the full power will not be utilized, that’s we call it “compatible”.

25. AMD Desktop Processor RoadMap
Product Planning - Q1 2008
AMD Desktop Processor RoadMap

26. NVIDIA’s Integrated products for Socket AM2+
Product Planning - Q1 2008
NVIDIA’s Integrated products for Socket AM2+
MCP78U (Feb)
MCP78S (Jan)
MCP78H (Jan)
J&W’s Product Name
JW-N78UM-HD+
JW-N78SM-HD+
JW-N78H-Hybrid
CPU
AM2+ /HyperTransport 3.0
Memory
DDR2 1066
PCI-Express
PCI-E x16*1 / PCI-E x1*3(Lane) PCI-E Gen 2
Hybrid Boost/Perf.
Yes, Best
Yes, Good
SmartPower (Power management)
Yes
n/a (because no onboard graphics)
Graphics
GF 9200，DX10
GF 8200, DX10
n/a
Video Playback
PureVideo HD
Networking
Gigabit
Outputs
VGA+DVI/HDMI -

27. Notes to NVIDIA’s UMA products
Product Planning - Q1 2008
Notes to NVIDIA’s UMA products
NVIDIA will add the new GeForce Boost & SmartPower featues to most of her
future coming products.
A new technology that boost-up graphics performance of discrete add-on card by having “SLI” with the onboard integrated graphics.
GeForce Boost
A new feature that is capable of switching OFF the discrete graphics card when it is idle to achieve the best energy-saving purpose, and when performance is needed, the graphics card will automatically switch ON again.
SmartPower

28. AMD’s UMA products for Socket AM2+
Product Planning - Q1 2008
AMD’s UMA products for Socket AM2+
RS780 (Jan)
RS780C (Jan)
RS740 (Jan)
J&W Model
JW-RS780-HD+
JW-RS780C-HD+
JW-RS740-HD+
CPU support
AM2+ / HT3.0
AM2+ / HT1.0
Memory
Dual Channel DDR2 1066/800/667
PCI-Express
Gen 2
Gen 1
Hybrid CorssFire
Yes No
Integrated GPU level
~HD2400，DX10
X1250，DX9
Video Playback
UVD; Avivo HD
Avivo
LAN, Audio
Gigabit LAN, 8CH High-Definition Audio
Outputs
VGA+DVI/HDMI/DP
VGA+DVI/HDMI

29. Notes to AMD UMA products
Product Planning - Q1 2008
Notes to AMD UMA products
AMD is adding the new Hybrid Crossfire technology in the coming DX10 UMA products
RS780(C) will be a main focus UMA product , integrated with HD2400 level DX10 graphics, capable of video decode acceleration and is about 3 times the graphics performance of 690G.
RS740 is basically the same core as 690G, except for the better support for AM2+ CPUs. (690G is compatible ONLY）。
All of the 3 products will be partnered with the new south bridge – SB 700 , with better features.
SB600
•4 SATA 3Gb/Sec
•RAID 0, 1, 10
•10 USB Ports
SB700
•6 SATA 3Gb/Sec
•RAID 0, 1, 5, 10
•12+2 USB Ports
•NAND Flash I/F
•DMWG 1.0

30. Discrete products for Socket AM2+
Product Planning - Q1 2008
Discrete products for Socket AM2+
Positioning
Enthusiasts
Performance
Mainstream
CPU
AM2+/HT3.0
Memory
Dual Channel DDR2-1066/800
Chipset
790FX
NF 780a SLI
790X
NF 750a SLI
NF 730a
770
NF 720a
Hybrid
SLI/CF No
Yes
DX10 GPU
PureVideo HD
PCI-E
Gen2.0
2*x16 or
16x+2*8x or
4*x8
2*x16X or
x16+2*x8 or
1*x16 or
2*x8
SLI / CF
2/3/4Way CF
2/3 Way SLI
2WayCF
2 Way SLI
Boost Only
Features
Smart Power

31. Product Planning - Q1 2008 Overview for Q1 2008 (AMD Platform)
AMD 570X
NF 570LT SLI
AMD 790FX
NF 780a SLI
Discrete
AMD 790X
NF 750a SLI
AMD 480X
NF 520
AMD 770
NF 730a
NF 720a
AMD RS780/780C
MCP78 U/S
UMA
AMD 690G/V
MCP68 Series
AMD RS740
MCP68 Series
Q4 2007
Q1 2008