2. Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries; inflation eases too. #InclusiveGrowth Pattern of growth displays a faster pace for low income households. Inclusiveness should be seen as an essential ingredient of any successful growth strategy. #EmergingChannels CVS in Thailand and Taiwan, e-commerce in China and South Korea. #Top10Asia Most chosen consumer brands in Asia are Colgate, Lifebuoy, Nescafé, Pantene, Lux, Surf, Maggi, Pepsodent, Tide and Ajinomoto according to Brand Footprint 2013 ranking. % Value Change FMCG – MAT Q1 2013 vs. Year ago Back to the beginning Back to the beginning

3. ASIA IN 10 CLICKS Click on each country to display or hide Insights Back to the beginning Back to the beginning

4. By clicking on the country insights will display. Click again to hide. CHINA SOUTH KOREA PHILIPPINES MALAYSIA THAILAND TAIWAN VIETNAM #EasedPricePressure Inflation is down as domestic consumption struggled to rebound. #FMCGSlowDown Despite the steady two-digit growth, Vietnam FMCG market shows signals of a slow-down in long term. #TetSpendingSpree Beverages and Confectionery are the favored sectors during the Lunar New Year season. #TheNewModernTrade nowadays is defined as online versus offline #FreshInsights Internet sales gaining competitive edge with fresh foods. #BoP Low income households´FMCG consumption at low pace of growth #RiseinMarch CPI contributed to the strong FMCG value growth in Q1. #OrganicChoices increase of green products for categories including detergent & oral care. #RetailerFierceCompetition with Hyper sandwiched between PX & CVS, struggling to fight their unique offerings. #BiggerBeverage Beverage gains faster among FMCG segments. #StillTraditional Traditional trade captures majority of FMCG expenditure. #InclusiveGrowth Class E continues to expand consumption by 11.7%...an effect of the elections? INDIA #ConsumptionSlowDown FMCG value growth in Q1´13 desaccelerated from 14.7% to 8.4% versus last year. #TopRetailer RT-Mart grew its lead over Wal-Mart Group, reported 6.9% share of total modern trade. #RisingChannel E-commerce continues growing in Q1, particularly in key cities reaching 3.4% FMCG share. SAUDI ARABIA #InflationIsDown Drop through Q1`13 and stands at 4.9%. #SlowerPace Spending on packaged goods witnesses a soft slow down, mainly in Personal Care and Beverages. #TheGrowthEngine Small towns & rural drive FMCG growth. #ConsumerConfidenceUp Improvement of consumption, investment, exports and tourism plus a new minimum wage that helps increase purchasing power. #TopRisers Warmer weather help categories boost: RTD Tea, Tea and Ice-cream. #ChannelShift CVS store openings from 7-Eleven and Tesco Express and new CVS chain Max Value affecting Hypers and Supers. #Slowdown FMCG grows 6% compared to 12% one year ago. Food sector drive the slower pace. #MiddleClass evident transition from bulk shopping to smaller trip size. #HealthierOptions Breakfast Cereals and Juices are the fastest growing categories in KSA Details per country: click here #FunctionVsFragrance Powder & Liquid Detergent both have distinctive traits that drives growth amongst ethnic groups. #LookingSharp Grooming products of Deodorant, Face Moisturiser, Mouth Rinse are on the rise! #ItsCNYTradition Chinese Households lean towards their Traditional Asian Drinks for CNY Celebration.

5. Back to Summary Asia Back to Summary Asia VN TW TH KSA PH MY KR IN China Source: Brand Footprint Ranking 2013

6. Back to Summary Asia Back to Summary Asia VN TW TH KSA PH MY KR CN India Source: Brand Footprint Ranking 2013

7. Back to Summary Asia Back to Summary Asia VN TW TH KSA PH MY IN CN Source: Brand Footprint Ranking 2013 South Korea South Korea

8. Back to Summary Asia Back to Summary Asia VN TW TH KSA PH KR IN CN Malaysia Source: Brand Footprint Ranking 2013

9. Back to Summary Asia Back to Summary Asia MY KR IN VN TW TH KSA CN Source: Brand Footprint Ranking 2013 Philippines

10. Back to Summary Asia Back to Summary Asia VN TW TH PH Source: Brand Footprint Ranking 2013 Kingdom Saudi Arabia Kingdom Saudi Arabia MY KR IN CN

11. Back to Summary Asia Back to Summary Asia KSA PH MY KR IN VN TW CN Thailand Source: Brand Footprint Ranking 2013

12. Back to Summary Asia Back to Summary Asia VN TH Taiwan Source: Brand Footprint Ranking 2013 KSA PH MY KR IN CN

13. Back to Summary Asia Back to Summary Asia TW Source: Brand Footprint Ranking 2013 Vietnam TH KSA PH MY KR IN CN

14. ASIA | KEY INDICATORS Sources: IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea, Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics, www.imf.org

15. A consumer panel is a permanent, syndicated and representative sample of consumers, who provide ongoing details of the fast moving consumer goods they purchase. Using the scanning or diary methodology, each panel member records the details of every item they purchase. Sample sizes in number of households: China: 40,000; India: 70,000; Indonesia 7,000; South Korea: 3,000; Malaysia: 2,500; Philippines: 3,000; Saudi Arabia: 2,000; Taiwan: 2,500; Thailand: 4,000; Vietnam: 2,350 Urban and 1,200 Rural. Category, Channel, Average Basket Size Trends and Channel Shares are all calculated/reported on value basis, with the value unit USD is used. SOURCES AND METHODOLOGY

16. www.brandfootprint-ranking.com