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A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360.

Published byDenzel Brian Modified over 9 years ago

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Presentation on theme: "A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360."— Presentation transcript:

1 A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360

2 2 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 THE TWITTER TV CONVERSATION IS ACCELERATING 161 203 32 million Unique people in the U.S. Tweeted about TV in 2012 298

3 3 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 PANEL DISCUSSION Brian Hughes SVP, Audience Analysis Practice Lead MAGNA GLOBAL @Bhughes_Magna SVP, Digital Media A+E Networks @EvanMSilverman Evan Silverman CEO of SocialGuide Nielsen @Andrew_Somosi Andrew Somosi Founder of SocialGuide and SVP of Product Nielsen @prana9 Sean Casey

4 A BRIEF HISTORY OF THE EVOLVING LANDSCAPE NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT #Consumer360

5 5 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 TWITTER FIRST TWEET SENT MARCH 21, 2006 2006 TWITTER

6 6 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 NETWORKS/SHOWS ESTABLISHING PAGES AND ACCOUNTS MAINSTREAM 2006 TWITTER 2007 NETWORKS/SHOWS

7 7 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 MEASUREMENT 1.0 PRODUCTS LAUNCH IN 2011 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 - MARCH - JUNE - SEPTEMBER

8 8 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 QUANTITY PROJECT RUNWAY – FAN FAVORITE 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY

9 9 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 QUALITY PROJECT RUNWAY – FAVORITE FAN 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY

10 10 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 QUALITY PROJECT RUNWAY – REAL-TIME RUNWAY 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY

11 11 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 CUSTOM CONTENT TWITTER CARDS (A.K.A. EXPANDABLE TWEETS) 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT

12 12 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 SPONSORED CONTENT TWITTER CARDS (A.K.A. EXPANDABLE TWEETS) 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

13 13 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 REAL-TIME STUNTS A&E – DUCK DYNASTY 2013 REAL-TIME STUNTS 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

14 14 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 IN-STREAM VIDEO ADS TWITTER AMPLIFY 2013 IN-STREAM VIDEO ADS 2013 REAL-TIME STUNTS 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

15 15 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 MEASUREMENT 2.O NIELSEN TWITTER TV RATING 2013 MEASUREMENT 2.0 First-ever measurement of the total audience for Twitter TV activity Audience exposed to the activity Audience participating in the conversation + 2013 IN-STREAM VIDEO ADS 2013 REAL-TIME STUNTS 2006 TWITTER 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

16 16 Copyright ©2013 The Nielsen Company. Confidential and proprietary. #Consumer360 PANEL DISCUSSION: Brian Hughes SVP, Audience Analysis Practice Lead MAGNA GLOBAL @Bhughes_Magna SVP, Digital Media A+E Networks @EvanMSilverman Evan Silverman CEO of SocialGuide Nielsen @Andrew_Somosi Andrew Somosi Founder of SocialGuide and SVP of Product Nielsen @prana9 Sean Casey

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