1. 01000101 0101 0101 001010101 0100 0001011 01 010 10101 010 00101 110101 010101 0101 001001 011 0101 0101 001010101 0101 001001 0101 001 01101 GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEE FILIP PIECZYŃSKI

2. 01000101 0101 0101 001010101 0100 0001011 01 010 10101 010 00101 110101 010101 0101 001001 011 0101 0101 001010101 0101 001001 0101 001 01101 SERBIA AND ADRIA REGION

3. 03 // /ADRIA REGION:GEMIUS GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGION Source: Gemius/Valicon, gemiusAudience in BiH and Croatia, MOSS-SOZ - Valicon/Gemius in Slovenia, ABC gemiusAudience in Serbia. Croatia – since January 2007 Slovenia – since June 2007 Partners B&H – since January 2008 Serbia – since July 2011 Gemius - more than 4 years of experience in Adria region

4. 04 // /ADRIA REGION: MARKET SIZE ADRIA INTERNET MARKET OVERVIEW Total Population (users’ age:15-75): over 4M inhabitants Online Population (users’ age:15-75): 1 303 794 Internet Penetration rate (users’ age:15-75): 44% Total Population (users’ age:12-75): over 4M inhabitants Online Population (users’ age:12-75): 1 995 756 Internet Penetration rate (users’ age:12-75): 51% Total Population: 7 306 677 Online Population: 4 107 000 Internet Penetration rate: 56 % Total Population (users’ age:10-75): over 2M inhabitants Online Population (users’ age:10-75): 1 167 558 Internet Penetration rate (users’ age:10-75): 68% Croatia B&H Serbia Slovenia the highest penetration in Slovenia, lowest in Bosnia and Hercegovina Biggest online population in Serbia

5. 05 // /SERBIA: MOST POPULAR WEBSITES RANKING OF THE MOST POPULAR WEBSITES IN SERBIA source of data: Gemius SA Some big websites still missing in data like blic.rs.

6. 06 // /SERBIA: POSSIBLE DIRECTIONS WHAT MIGHT HAPPEN? source of data: Megapanel PBI / Gemius, July 2011 Advertising networks: curently HTTPool In Poland 5 networks. Arbo Interactive with 94% reach – more then Google. Affiliate platforms: no activity in Serbia. In Poland 6 platforms. Video and mobiles has insignificant share in ad spends.

7. 07 // /SERBIA: SEARCH ENGINES SEARCH ENGINES IN SERBIA (by share of visits) Source:: Gemius SA

8. 08 // /ADRIA REGION: WEB BROWSERS TRENDS OF WEB BROWSERS IN CROATIA Source: Gemius/Valicon, gemiusTraffic, Q1 2009 – Q2 2011 Firefox – leader since Q4 2009

9. 09 // /SERBIA: BROWSERS BROWSERS IN SERBIA (by share of cookies) Source:: Gemius SA

10. 010 // /SERBIA: OPERATING SYSTEMS OPERATING SYSTEMS IN SERBIA Source:: Gemius SA within the ranking of OS Windows is the undisputed leader

11. 011 // /SERBIA: MOBILE TOP 5 MOBILE DEVICES IN SERBIA (by share of page views) among all mobile devices used in Serbia to access the internet iPhone is the most popular Apple iPhone 19,3% Apple iPad 14,4% Nokia E72 2% Nokia C3 5,2% Nokia 2700 classic 1,8% Source:: Gemius SA

12. 012 // /ADRIA REGION: TOOLS TOP 5 MOBILE DEVICES IN SLOVENIA among all mobile devices used in Slovenia to access the internet iPad is the most popular Apple iPad 24,90% Apple iPhone 11,69% Samsung Galaxy SII 6,09% Samsung Galaxy S 7,04% HTC Desire 2,56% top 5 mobile devices in Slovenia by the website-averaged percentage share of page views generated by internet users form Slovenia, who visit the Slovenian websites using gemiusTraffic (gemiusTraffic, September 2011)

13. 013 // /SERBIA: MOBILE TOP MOBILE DEVICES MANUFACTURERS IN SERBIA (by share of page views) Source:: Gemius SA

14. 014 // /ADRIA REGION: MAIN MARKET PLAYERS THE FACEBOOK PHENOMENON (mm internet users) 2011 in CEE was the year of Facebook? the global giant began a constant growth source of data: www.socialbakers.com

15. 01000101 0101 0101 001010101 0100 0001011 01 010 10101 010 00101 110101 010101 0101 001001 011 0101 0101 001010101 0101 001001 0101 001 01101 CENTRAL AND EASTERN EUROPE

16. 016 // /CEE: MARKET SIZE INTERNET POPULATION (mm internet users / 2011) the biggest pure CEE markets are: Russia (53.7 million internet users) and Poland (18.9 million internet users) Turkey takes the second place in this ranking (24.5 million internet users ) internet population in the CEE region (June 2011); source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG (data for July 2011); Russia: Gemius estimation based on FOM statistics/gemiusFusion Data; Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

17. 017 // /CEE: MARKET SIZE INTERNET POPULATION (2010-2011 growth) the whole CEE +16 million new internet users Russia = fastest growing market: 30% increase in the number of internet users internet population in the CEE region – growth (June 2010 – June 2011); source of data: Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data; Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

18. 018 // /CEE: MARKET DEVELOPMENT INTERNET PENETRATION (2010-2011 change) smallest markets = the highest penetration level Eastern markets = the lowest penetration level Belarus = the greatest improvement: +16 percentage points Internet penetration in the CEE region (2010 – 2011); source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data; Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

19. 019 // /CEE: MARKET POTENTIAL ONLINE ADSPENDS (mm € / 2009-2010 change) Russians, Poles and Czechs spend the biggest amount of money on internet advertising Slovakia opens the group of small markets – Serbia must catch up online adpends in the CEE region (2009-2010); source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except for Ukraine, Belarus and Serbia: gross values

20. 020 // /CEE: MARKET POTENTIAL ONLINE ADSPENDS PER INTERNET USER (€ / 2010) within the ranking of online adspends per user the Czech Republic is the undisputed leader the least money per average user last year was spent in Serbia (2,04€) online adpends per internet user in the CEE region (2010); source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except Ukraine, Belarus and Serbia: gross values

21. 01000101 0101 0101 001010101 0100 0001011 01 010 10101 010 00101 110101 010101 0101 001001 011 0101 0101 001010101 0101 001001 0101 001 01101 THANK YOU! FILIP.PIECZYNSKI@GMIUS.COM