1. Physical Activity Network DH Responsibility Deal
Geoff Dessent, Deputy Director Health at Work and Physical Activity

2. Working with business and industry – the Responsibility Deal
Aims to create an environment that supports people to make informed, balanced choices and to help them lead healthier lives.
A voluntary partnership between business, government and wider stakeholders, including public health and NGOs
Opportunity for business and other organisations to lead the way in positively shaping the environment to improve health.
Action on: Food, Alcohol, Physical activity and Health at Work

3. The Case for Physical Activity
Physical inactivity is the fourth most important risk factor for poor health nationally
Nearly 1 in 4 adults fail to achieve even 30 minutes of activity each week
Physical inactivity costs the UK economy approximately £7.4 billion every year
An active workforce can reduce days off sick by up to 27% and broader absenteeism by up to 20%.
Physically active employees are less likely to suffer from major health problems, less likely to take sickness leave and less likely to have an accident at work.
Role of healthcare professionals in promoting physical activity

4. Physical Activity Network
P1 – Working with local communities to get people of all ages more active
P2 – Promoting the CMO’s guidelines on how much physical activity we should be getting
P3 – Promoting a supporting active forms of travel
P4 – Promoting physical activity within the workplace
P5 – Tackling the barriers to participation in physical activity
There are 5 pledges that partners have signed up to

5. PAN Achievements Number and range of partners
Support from key physical activity organisations
Large reported reach to community through P1
Good dissemination of the CMO guidelines through P2
Positive examples of physical activity in the workplace
Some great individual pledges
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6. Our partners 304 partners signed up to network
Nearly two thirds of partners have signed up to more than one pledge
Promoting Physical Activity in the Workplace is our most popular pledge
Inclusion pledge has the lowest sign up

7. Range of partners
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8. P1 Community
103 partners
Who? Voluntary and third sector, corporate organisations, sporting organisations
How?
sport and physical activity community programmes,
working with schools,
corporate social responsibility schemes
Focus on children and young people

9. P2 CMO Guidelines
Who? Voluntary and third sector, retailers, big corporates, government departments, NHS Trusts,
How?
Greatest reach when using digital communications – (Infant and Toddler Forum through a dedicated application and social media)
Magazines
Health and wellbeing strategies
Targeting certain age groups

10. P3 Active Travel 138 partners Who? Predominantly workplaces How?
Primarily through cycle to work scheme
Workplace facilities for cyclists, runners
Pedometers
Workplace challenges

11. P4 Workplace 204 partners Who? Wide range of employers How?
Onsite activities
Health and wellbeing programmes
Workplace events & challenges
Subsidised gym membership
Walking groups

12. P5 Inclusion
77 partners
Who? Voluntary sector, corporate organisations such as Tesco, Coca Cola, Morrisons, Asda
How?
Targeted programmes for minority groups
Community based initiatives
Dedicated resources for hard to reach groups

13. AstraZeneca- P4 workplace health
On-going participation in the Global Corporate challenge (GCC)
The GCC supports individuals to become more active by motivating them to take 10,000 steps a day (three times more than the average office worker walks).
Provision of physical activity programmes e.g. access to gyms, running / walking trails, support for the Global Corporate Challenge
89% of AstraZeneca employees now rate their health as good, very good or excellent. .
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14. INCREASE IN ASTRAZENECA’S EMPLOYEES’ PHYSICAL ACTIVITY LEVELS
The results speak for themselves
77% of AstraZeneca employees now meet or exceed the 10,000 step recommended daily activity level (vs 16% pre-GCC).

15. Individual pledges
Macmillan & The Ramblers: work with Local Authorities, the NHS and others to grow the number of local schemes and walks, with particular focus on the least active and people living with and beyond cancer.
Tesco: encourage a big increase in the number of women running; our target is one million women to run, jog or walk 5k in support of CRUK, through annual Race for Life
Amateur Swimming Association (ASA) pledges to get 10,000 pupils swimming as a form of physical activity
Some of our partners are delivering great work under their individual pledges.
Macmillan & The Ramblers have taken over responsibility for the Walking for Health programme and will work together to significantly increase the number of people who are active through the programme. They will work with Local Authorities, the NHS and others to grow the number of local schemes and walks and increase the numbers of walkers, with a particular focus on the least active and people living with and beyond cancer.
The Amateur Swimming Association (ASA) pledges to recruit and provide the tools to schools in order to get 10,000 pupils swimming as a form of physical activity, so that pupils commit to swimming above and beyond the minimum Key Stage 2 requirement.
Sporting Equals will target the least active BME communities to promote positive attitudes to sport and physical activity and increase the percentage of people from BME communities who achieve one or more 30-minute sessions of sport and physical activity per week.
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16. Challenges for the future
Estimating the number of people reached
Evaluation – has your pledge made a difference to your organisation?
How to distinguish from day job?
Incentives?