1. Task 4- P4
Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques.

2. What makes a good questionnaire?
Include a purpose of the questionnaire
Write a concise questionnaire
Use appropriate language
Don’t include leading questions
Use a combination of open and closed questions
Put your questions in a logical order
Balance rating scales

3. Secondary Research Use official and company websites
Avoid wikipedia for research
Check the date the website was published/ updated.
Check the source of any data
Cross check the information provided with a reputable website.

4. Task You need to firstly put together your primary research.
This must be checked before the research is carried out.
Secondly carry out your secondary research
Make sure you follow the top tips of secondary research