1. P2 Explain how current trends will impact on a start up business

2. Social – Population Trends
Increased life expectancy

3. Social – Household and families
More couples co-habiting

4. Social - Education
Improved education and achievement

5. Social – Labour market
Increase in flexible working

6. Social – Increasing travel for work
Longer commutes to work

7. Technology - ICT
Increasing use of IT, telephony and web

8. Environmental
Increase in renewable energy and recycling

9. Ethical
Carbon footprint, timber sources, child labour

10. Ethical
Inadequate pay, animal welfare, values of an organisation