1. Ipod case study Craig lizotte

2. What is Ipod  An mp3 player designed my Apple.  Creator was Tony Fadell he approched different companies untill apple accepted his idea and hired him.

3. SWOT Analysis Strengths  Financial resources for development  Not much competition  Leader in market share Weakness  higher price then some other brands  limitation of new product lines Opportunities  Used as educational tool for e-books which  may compel parents to buy one for their kids  All in one tool Threats  Mp3 laws  Business cycle will eventually peek  New Competition

4. Segmented Market  Generation Y  Ages 15-25  Both male and female

5. Management Structure  CEO of Apple – Steve Jobs  CFO - Fred D. Anderson  Senior Director of iPod and Spechial Projects Group - Tony Fadel  Senior Manager - Ben Knauss

6. Competition  Ipod is currently the market leader in its industry and has 46.3 percent of the flash drive music player market

7. Competition Other companies That are competing  Scandisk, I River Clix  creative Zen V,  Toshiba Gigabeat  new Microsoft Zune.

8. History of the Ipod There are 4 Models Ipod, Ipod nano,Ipod mini and Ipod Suffle

9. Ipod 1 st Generation There are currently six generations of Ipod 1 st generation  Released - October 2001  Memory – 5 – 10 GB

10. Ipod 2 nd & 3 rd Generation Second Generation  Released – July 2002  Memory – 10 – 20GB Third Generation  Released - April of 2003  Memory - 10, 20 or 30GB

11. 4 th Generation  Released – July 2004  Memory – 20 – 40 GB

12. Ipod 5 th & 6 th Generation 5 th Generation  Released – October 2005  Memory 30 – 60 GB 6 th Generation  Released September 2006.  Enhanced video  Longer battery life.  Thinner

13. Ipod nano First Generation Released October 2005 Memory - 1 GB

14. Ipod nano Second Generation  Released

15. Ipod Mini 1 st Generation Released - January 2004 Memory – 4 GB 2 nd Generation Released - February 2005 Memory - 6 GB

16. Value Bubble

17. Attract  Ipod.com autmaticaly forwards you to www.apple.com under the Ipod page  Free down loads

18. Engage  Easy to navigate  Html  CCS cascade style sheets  Java script  Active X to view videos on the site.

19. Retain  Frequent updates  Services  New products

20. Learn  Surveys  Colors purchased

21. Relate  Based on the results of the surveys apple can compile the information for future products.