1. Monday, April 13, 2015 Essential Question: What is market segmentation? Chapter 2 Warm up: What is chapter 2 about? Assignment: ~Finish Chapter 2 Vocabulary (19) ~Start Reading Chapter 2.2 Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

2. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What are the 3 graphics? Assignment: ~Read Chapter 2.2 ~Chapter 2.2 PPT + Notes Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

3. Monday, April 13, 2015 Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What are the 6 types of demographics? DUE TODAY Assignment: ~Finish Chapter 2.2 notes ~Chapter 2 Project

4. Monday, April 13, 2015 Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What are the 3 graphics?. Assignment: ~Chapter 2 Project Work on the first part today

5. Monday, April 13, 2015 Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: How are the 4Ps and the 3 graphics related? Assignment: ~Chapter 2 Project due NEXT Thursday

6. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What is market segmentation? Assignment: ~Chapter 2 Project Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

7. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What segment of the population are you going to target with your superhero? DUE TODAY Assignment: Chapter 2 Project due Thursday Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

8. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What is the most interesting fact about your superhero? Assignment: ~Chapter 2 Project ~Due THURSDAY Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

9. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What is the superpower your superhero can do? Assignment: ~Chapter 2 Project ~Due TOMORROW Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

10. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What is your superhero’s name? Assignment: ~Chapter 2 Project ~Presentations start on Tuesday. Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

11. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What is the secret identity of your superhero? DUE TODAY Assignment: ~Chapter 2 Project ~Presentations start on Tuesday Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

12. Monday, April 13, 2015 Essential Question Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Assignment Assignment: ~Project Presentations Standard MP3 Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Warm-up Warm-up: Name one of your superhero’s target market demographics. Summarizer Summarizer: ~Choose a presentation. ~Explain why their presentation would make you want to go and buy their product.

13. Monday, April 13, 2015 Essential Question Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Assignment Assignment: ~Project Presentations Standard MP3 Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Warm-up Warm-up: What was your favorite superhero from yesterday? Summarizer Summarizer: ~Choose a presentation. ~Explain why their presentation would make you want to go and buy their product.

14. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Assignment: ~Finish Presentations ~Reflection Papers DUE at end of Period >use complete sentences< Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Warm up: What did you learn from doing this project?

15. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Assignment: ~Finish Presentations ~Chapter 2.1 SWOT Analysis Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Warm up: What is a SWOT? DUE at the End of the Period

16. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Assignment: ~Chapter 2.1 SWOT Analysis w/ examples ~Chapter 2 Vocab Quiz Tomorrow ~Unit 1 Test Friday Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy Warm up: What is SWOT?

17. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: What has Unit 1 been about? Assignment: ~Complete Unit 1 Study Guide ~Essay due Tomorrow ~Test Tomorrow Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

18. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: Did you study for the test? Assignment: ~Essay due TODAY ~Test TODAY Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

19. Monday, April 13, 2015 Essential Question: What is Market Segmentation? Chapter 2 The Marketing Plan Warm up: Why do you think you got the grade that you got on the test? Assignment: ~Essay due TODAY Standard MP3~ Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy