1. Cell Phone Handsets

2. Quick Start Training Agenda Quick look at cell phone handsets – Markets, applications, handset structure Look at high end “smart phone” abilities Power requirements Vendor chipsets Where CoolRunner™-II adds value The Future...

3. Quick Start Training Cell Phone Market Migration

4. Quick Start Training 3G Application Categories Conversational – Primary mission, must do this well – Negligible dropout and noise;might want “call waiting” Streaming – Audio - how much packet variation can be tolerated? – Video - how much packet variation can be tolerated? Interactive – Need to view/hear and interact with the stream – Net surfing; gaming Background

5. Quick Start Training Applications Music (MP3) Distance Learning Online retail Travel booking Books M-commerce Online trading Mobile banking Gambling Games Interactive toys Video movie rental Virtual radio station Virtual TV station Newspapers Photo album

6. Quick Start Training Apps (continued) Video conferencing Field service Business kiosks Secure monitoring Telemedicine Mobile clinics Electronic mail Targeted advertising Free trials Remote metering (instrumentation) Remote control Mobile speed cameras Remote surveillance Ticket purchases Information - showtime

7. Quick Start Training Way more... Apps continued Vending machines Parking meters Buy maps Buy X-word puzzles Navigation Finding $ machines More...

8. Quick Start Training Apps & Bandwidth CLASSBANDWIDTH X X X X X X X X X X X X X X X X X X X X X X X X X X XXXXXXXXXXXXXXXX XXXX XXXXXXXXXXXXXX XXXXXX XXXXXXXXXX X X X XXXX XXXXXX XXXXXX XXXX XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXX XXXX X XXXXXX XXXX X X X X X X X XXXXXXXX X X XXXXXXXX XXXX

9. Quick Start Training Handset Architecture RF RCV/AMP D/A A/D SPEECH CODER SPEECH DECODER CHANNEL CODER CHANNEL DECODE CHANNEL SPREAD RAKE RCVR RF MOD RF DEMOD μproc KEYBOARD DISPLAY DRAM EPROM SRAM DUPLEXER Application Space RF AMP CoolRunner-II CPLD dsp

10. Quick Start Training New Application Options PCMCIA CF+ Camera Chip MP3 MPEG 4 GPS MMC/SDI SRAM DRAM CoolRunner-II CPLD

11. Quick Start Training 911/GPS Phone RF RCV/AMP D/A A/D SPEECH CODER SPEECH DECODER CHANNEL CODER CHANNEL DECODE CHANNEL SPREAD RAKE RCVR RF MOD RF DEMOD μproc KEYBOARD DISPLAY DRAM EPROM SRAM DUPLEXER RF AMP CoolRunner-II CPLD dsp GPS CoolRunner-II CPLD

12. Quick Start Training MP3 Phone D/A A/D SPEECH CODER SPEECH DECODER CHANNEL CODER CHANNEL DECODE CHANNEL SPREAD RAKE RCVR RF MOD RF DEMOD RF RCV/AMP μproc KEYBOARD DISPLAY DRAM EPROM SRAM DUPLEXER RF AMP dsp MP3 MMC/SD SRAM CoolRunner-II CPLD CoolRunner-II CPLD

13. Quick Start Training Video Camera Phone D/A A/D SPEECH CODER SPEECH DECODER CHANNEL CODER CHANNEL DECODE CHANNEL SPREAD RAKE RCVR RF MOD RF DEMOD Rf RCV/AMP μproc KEYBOARD DISPLAY DRAM EPROM SRAM DUPLEXER RF AMP CoolRunner-II CPLD dsp Camera Chip MPEG 4 DRAM CoolRunner-II CPLD

14. Quick Start Training “Full Feature” Phone Rf RCV/AMP D/A A/D SPEECH CODER SPEECH DECODER CHANNEL CODER CHANNEL DECODE CHANNEL SPREAD RAKE RCVR RF MOD RF DEMOD μproc KEYBOARD DISPLAY DRAM EPROM SRAM DUPLEXER RF AMP CoolRunner-II CPLD dsp PCMCIA CF+ Camera Chip MP3 MPEG 4 GPS MMC/SD SRAM DRAM CoolRunner-II CPLD

15. Quick Start Training Battery Requirements Battery Capacity in Hours

16. Quick Start Training Power Requirements Customers expect longer standby / talk times – Was 24, went to 48 hours, now at least a week! Customers want faster recharge times – Was 8, went to 2 hours, now want even less! Handset builders must compete! – Can’t afford to add in anything that draws power CoolRunner-II Features make the difference!

17. Quick Start Training Vendor Chipsets Intel Motorola Texas Instruments Qualcomm Others...

18. Quick Start Training Intel Interrupt Controller GSM IRQCtrl I-CacheD-Cache 4MB Flash512 KB SRAM Memory Controller JTAG CTRL Intel ® Xscale TM Core Bridge DMA Controller Keypad IF PWM Rotary Encoders One Wire I/F Reserved GPIOs UART 1,2,3 CSSP I2C MMC/SD GSM SlowCLK 3x Timers/WDT M/N Clock Out TCU USB GSM SIM UICC Xscale TM Core Peripherals Intel ® MSA Core 512 KB Flash 32 KB SRAM B GSM IRQ Ctrl Cipher Accelerator Rx Band DSSP2 Auxiliary DSSP4 DAI DSSP6 I2S 32 KB SRAM A MSA DMA Ctrl Viterbi Accelerator Voiceband DSSP1 Tx Band DSSP1 RF Control DSSP5 HSL JTAG External Memory Bus Clocks, Power Mgmt, RTC/VXO/PLL PXA800F Cellular Processor

19. Quick Start Training Motorola Block Diagram

20. Quick Start Training TI Omap

21. Quick Start Training Qualcomm

22. Quick Start Training Competitive Differentiation If you just use the vendor chipsets, your add on options are restricted to those planned by them Your phone will be just like your competition’s So goes your pricing and hence your profit The key to success in the cell phone market is product differentiation CoolRunner-II lets you break away from the crowd

23. Quick Start Training Where CoolRunner-II Fits Interfacing – RAM – EPROM – ASSPs Cameras, GPS, MP3, ASSPs Power management Security – See “Cell Phone Theft” and “CoolRunner-II Security” for more detail

24. Quick Start Training Interfacing Vendor Chip Set Camera 1 Camera 2 Camera 3 Camera 4 Mobile DRAM Cellular RAM SRAM QDR SRAM CPLD

25. Quick Start Training Pin Expansion Big Ugly ASIC Large pin out equals $$$ Cheap ASIC Same net pins saves $$$

26. Quick Start Training The Future 4G is supposed to be Software Defined Radio – Strange title, in that 3G already has multiple processors, and current 4G proposals resemble vector processors! ( should be Processor Defined Radio ) – Bandwidth will be a challenge Imagine streaming video, with Turbo FEC, compression and encryption all pipelined – Battery life will also be a challenge with that bandwidth – Pricing will then be the ultimate challenge

27. Quick Start Training The Future Continues Software Defined Radio may be the ultimate in algorithmic flexibility, but will be unable to change its hardware configuration...without a little help. The problem with the future is its unknown CoolRunner-II CPLDs adapt to future I/O ports, memory types and ASSPs and still not deplete batteries!