1. www.prefix.co.za 22 July 2005 MOSHITO ’05 PANEL PRESENTATION JOSH ADLER, EDITOR, MUSIC INDUSTRY ONLINE NEW FORMS OF MUSIC DISTRIBUTION

2. www.prefix.co.za 22 July 2005 Try to offer a unique & South African perspective Music journalist who has covered tech for 6 years in SA www.mio.co.za = a catalyst for music industry growth using technology for communication and info sharingwww.mio.co.za Some tit-bits of interest Introduction

3. www.prefix.co.za 22 July 2005 Electronic music distribution and sales are not new to SA FriedJam.com (late 90’s) Paid-for downloads Heavy local content Pre-paid cards revenue model WAY BEFORE IT’S TIME! MP3.com (SA Artists!) DJ Mozzy earned over R100 000 in download fees (late 90’s). Distribution of digital music

4. www.prefix.co.za 22 July 2005 Electronic age is about more than just music distribution & sales. We HAVE to focus on marketing and creation CREATION Internet-based collaboration with overseas artists, producers, remixers. After-dark programmes for mastering. MIO remix compo in Nov 2004 – over 400 downloads of the sample pack; over 40 tracks submitted in 3 weeks. MARKETING Artists: build SMS databases with profile data, and send targeted action oriented communication. Companies like MIO do the same on a larger scale upon which you can piggy- back, and offer services to help you. More than distro!

5. www.prefix.co.za 22 July 2005 We need to skill up and demand it from others. Walk out of the studio with your single/album in every format you might need – mp3, ogg vorbis, WMA, etc. Information on how to do all of this stuff is available online at resources like MIO. Understand the internet and mobile space…do some reading. They are rapidly converging, and it is essential to have the fundamentals under your belt in order to maximise your use of it. Tools & Skills

6. www.prefix.co.za 22 July 2005 Developing nations have a unique position to go almost directly from cassette to mobile phone for most the population. We can leapfrog if we make some proactive choices. It has never been easier to penetrate overseas markets. There are no duplication costs. Niche artists can market directly to niche audiences and get direct sales. This digital era has allowed people to bury deep into the catalogues for what they WANT, rather than what is on the shelves. Opportunity knocks right now – why?

7. www.prefix.co.za 22 July 2005 Early adopters will benefit. This stuff is really exciting. It doesn’t have to be scary. If we collectively attack it positively, South Africa’s music sector can become the export powerhouse we hope for. Parting Shots