2. Smartphones in Business Presented by Nikki Davis Prepared for Dr. Mark Hearn BA 501-01 Organizational Communications Online Fall 2009

3. Smartphones in Business Overview What is a Smartphone History of Hand-held Devices Applications for Business Smartphone Data Success Stories Nikki Davis BA 501-01 Org Com WWW Fall 20092

4. What is a Smartphone Mobile Phone PC Functionality -Internet -Email -Application software -MP3 player -Camera -USB connector Nikki Davis BA 501-01 Org Com WWW Fall 20093

5. History of Smartphones First Smartphones First App Stores Nikki Davis BA 501-01 Org Com WWW Fall 2009 4

6. The History of Smartphones Nikki Davis BA 501-01 Org Com WWW Fall 2009 5 Simon First Smartphones -Simon, 1992 -Nokia Communicator, 1996 Nokia Communicator

7. History of Smartphones First App Stores -Apple, 2008 -Blackberry App World, 2009 Nikki Davis BA 501-01 Org Com WWW Fall 20096 Apple’s App Store

8. Business Applications Bustling App economy creating entrepreneurs fortunes and changing way business gets done Nikki Davis BA 501-01 Org Com WWW Fall 20097

9. Applications for Business LinkedIn -Professional networks Analytics App -View and build reports Cisco WebEx Meeting -Web meetings Voice Broadcast -Audio content Nikki Davis BA 501-01 Org Com WWW Fall 20098

10. Applications for Business Oracle Business Indicators -FIN, HR, Supply Chain Analytics InerTrak -Manage Time and Rates iShare -Access to Corporate Documents SalesForce -View and Edit Sales Information Nikki Davis BA 501-01 Org Com WWW Fall 20099

11. Unit Shipment Forecast Global Smartphone 2006-2013 Nikki Davis BA 501-01 Org Com WWW Fall 200910 Millions of Units

12. Current Global Sales Smartphone Q2 2009 Nikki Davis BA 501-01 Org Com WWW Fall 200911

13. Success with Smartphones TOMS Shoes TOMS Shoes -Online shoe retailer -Donates shoes to children TOMS Shoes Operations -Mobile marketing -Social networking -Text messaging -Emails Nikki Davis BA 501-01 Org Com WWW Fall 200912 Blake Mycoskie Founder/Chief of TOMS Shoes, Inc

14. Success with Smartphone's Anheuser Busch Nikki Davis BA 501-01 Org Com WWW Fall 200913 Target Market - Majority of customers mobile savvy Mobile Marketing - Text to Win -Lowers costs -Increase in-store promotions -Drive up additional sales -Continuous customer dialogues -Quicker response

15. Smartphone Summary Nikki Davis BA 501-01 Org Com WWW Fall 200914 Apps Text Mess Emails Mobile Phone Efficient in Business Efficient in Business Smartphone

16. Smartphones Summary What is a Smartphone History of Hand-held Devices Applications for Business Smartphone Data Success Stories Nikki Davis BA 501-01 Org Com WWW Fall 200915 Samsung SGH-i560