1. Name 10???

2. Branding Definition / meaning…. reasons for it? benefits achieved from successful branding?

3. Reviewing and Updating the Brand eg if business objectives change – what might you want to change? Relate this to Hallmark… Look at the web-site – and the tabs at the top of the page! www.hallmark.co.ukwww.hallmark.co.uk

4. Promoting – Relate to Hallmark meaning; reasons for; benefits achieved;

5. The 4 P’s - apply and assess the marketing mix used for a current product at Hallmark Choose a product from the www.hallmark.co.ukwww.hallmark.co.uk activities used including marketing mix (4 P’s – Product, Price, Place, Promotion and market segmentation. Do 1 slide for each related to your product…………

6. PRODUCT

7. PRICE

8. PROMOTION

9. PLACE

10. MARKET SEGMENTATION