1. Collaboration of the demand side with industry to achieve future proof business models Anders Carlsson Process Manager New Tools for Health

2. Mobile ICT solutions New Tools for Health East Sweden Innovation Support Initiative Independence for people with chronic diseases Older adults feel secure and socially included East Sweden

3. Action groups Regional policies for active and healthy ageing European Network Group for Ageing Well and its Deployment FP7/CIP project Coordinator: EHMA Matchmaking and mutual learning Adherence A1 Falls A2 Frailty A3 Integrated care B3 Indep. living C2 Age-friendly env D4

4. Mutual learning workshop on business models Bucharest, 9th September, 2014 Thematic discussions Business model best practice How to cross-fertilise? B2P, B2B, B2C or all? Which market is the most imortant? The impact of B2C Giants How will they affect business models?

5. Business model considerations Regional and cultural differences Society may alter market conditions Not only cost benefit desired But also improved - quality of services - quality of life - citizen value User/patient/customer/citizen participation Companies need to be innovative A move towards service offers Health care and consumer products converge Consumer market governed by will and choice Important factors: - affordability - usefulness - personal brand - financial options - financial benefits User/patient/customer/citizen participation

6. For further reading and contact ec.europa.eu/health/ageing/innovation/ www.coral-europe.eu www.engaged-innovation.eu www.newtoolsforhealth.com Anders Carlsson anders.carlsson@newtoolsforhealth.com +46-705-38 89 08