1. Engineered Systems Overview
Stephen Moon
Director, Enterprise Architecture

2. The following is intended to outline our general product direction
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2 2 2

3. Oracle Enterprise Architecture Initiative
Oracle Enterprise Architecture (OEA) provides the level of deliverable content required to execute on strategic objective in an architecturally consistent manner.
Oracle Enterprise Architects (OEAs) are thought and strategy leaders in the field of Enterprise Architecture (EA) with a breadth and depth of experience across business (industries) and information technology (IT)
OEAs…
Are assigned to key customer accounts in order to provide value-added services driven by the Oracle Enterprise Architecture Framework (OEAF) and the Oracle Architecture Development Process (OADP)
Stay engaged throughout the lifecycle of the customer relationship
Link business principles, strategies and initiatives to executable IT solutions

4. Oracle Enterprise Architecture Framework (OEAF)
OEAF utilizes best practices and methodologies through…
Oracle Reference Models (ORM)
Oracle Practitioner Guides (OPG)
Resulting in reduced execution time of Architecture Driven Solutions

5. Oracle Architecture Development Process (OADP)
Iterative Agile Approach
Aligns with customer and industry standard EA frameworks
Reuses best practice business models and reference architectures
Practical Approach, Proven Methodology
Provides Governance

6. The Realities of Today’s Data Center...
Instantly Available Services
Wherever They Are
Accelerating
Customer Expectations
Explosion of Data Volume and Types
Transaction Overload
Accelerating
Information Growth
Unpredictability and Rapid Change
Accelerating Business Complexity
Ecosystem Interdependency
When we look at the macro trends in the industry, there are some pretty exciting – and daunting things going on.
IT is becoming more and more interwoven with every business. Mobile devices plays a big part in this of course – we want and need access to our services around the clock and wherever we are.
These mobile devices along with increasing regulatory and compliance requirements generates a tremendous about of data – both structured data living in databases and unstructured data with , social media and digital documents.
And while there has been some contraction with the global recession, we’re still seeing increasing demands on IT systems and massive amounts of transactions.
All of this is happening very fast and somewhat unpredictably.
Everything from geo political dynamics, new regulations like we see in financial services or in health care, and even things like climate changes and thing like these super storms can all have an impact depending on your industry.
Companies who can be agile enough to meet these changes in a cost=effective way are seeing a competitive advantage.
But a lot of our IT systems have been growing to meet these changes in a very haphazard way. Lots of vendors with point solutions and we end up with a lot of legacy systems and interdependencies across the eco system.

7. … Can Lead to Missed Opportunities
WHAT IF
YOU COULD CHANGE THE MIX?
63%
50%
21%
25%
16%
25%
Slide Transition: Evidence of I.T. complexity can show up in how much companies spend on maintaining what they have instead of adding new capabilities.
In 2012, 63% of IT spending at the average company went to the day-to-day operations of the business; 21% to the organic growth of the business and 16% to support major business transformation, new products, services or business models.*
In fact, many would argue that spending 37 percent of IT on growing and transforming the business is quite good.
But, what if you could change the mix?
Even a modest shift in IT spending toward growing or transforming the business could help businesses compete better in a complex marketplace.
RUN THE BUSINESS
RUN THE BUSINESS
GROW THE BUSINESS
GROW THE BUSINESS
TRANSFORM THE BUSINESS
TRANSFORM THE BUSINESS
Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

8. Simplify IT With Engineered Systems
One Vendor
Delivered Intact
Factory Assembled
Standard Configuration
Tested Together by Oracle
Simpler Maintenance Cycles
Highest Risk Lowest Risk
Multiple Vendors
Delivered in Pieces
Assembled on Site
One-Off Configuration
Tested By You
Painful Maintenance Cycles 8 8 8

9. Benefits of This Approach
SHIFT COSTS TO PROFITS
Slash project costs
Focus on innovation
Shift budget to new projects
Support more clients
Process more transactions
Accelerate projects
Consolidate
IMPROVE TIME TO VALUE
Beat your “Go Live” date by months not days
Add new businesses, anytime
Add new capabilities, when you need them
Offer new products & services before the competition
REDUCE RISK
Shrink number of IT vendors
Avoid H/W scheduling delays
Minimize H/W integration
Get rid of “finger pointing”
Avoid “all nighters”
Ensure system availability 9 9 9

10. Oracle Engineered Systems
Big Data Appliance
Exadata
Exalogic
Elastic Cloud
Backup, Logging and Recovery Appliance
Virtual Compute Appliance
Exalytics
Database Appliance
SuperCluster
Simplicity
Performance
Affordability

11. Engineered Systems: Scale With Your Business
Quarter Rack
Half Rack
Full Rack
Multi-rack
Customer’s don't have to deploy a Full Rack, or only one rack
Field upgrade to go from Quarter Rack to Half Rack or from Half Rack to Full Rack
We have designed the networking so that you can scale to 8 Full Racks interconnected with no external switches.
You can scale to more racks with external InfiniBand switches, and can scale to 100’s of Full Racks
Even when we reach 100’s of racks, every process is equidistant from every other process
No performance degradation with additional nodes, even 100’s of racks
Built for elastic cloud, grid and scale-out
Seamless hardware upgrade
Flexible software licensing 11

12. A New Model in IT Support
Oracle Platinum Services
Monitored for You
Updated for You
Extreme Value for You
Oracle Premier Support
Integrated
Proactive
Efficient
Traditional IT Support
Traditional IT support, as we just looked at on the last slide, is fragmented which can be costly when you finally get all of the individual features that you need; and it’s typically a reactive support model – fix it when it breaks. Plus, this model involves supporting multiple vendors’ software and hardware, which adds complexity and can be challenging when a problem arises.
With Oracle Premier Support, we took a more complete and integrated approach to support that provides fast and efficient support to resolve issues, along with a host of proactive services to avoid issues and optimize performance. There’s only one vendor to deal with and we built all of the components in the stack, simplifying the resolution process.
And now, we’ve created a new paradigm in IT support that bridges the gap between traditional IT support and fully-managed services. It’s called Oracle Platinum Services…and it provides customers who adopt the Oracle “engineered to work together” value proposition the power to access valuable services, such as remote monitoring, faster response times and quarterly patch deployment without paying anything extra.
Sound intriguing? Let me tell you more…
Fragmented
Reactive
Costly

13. Oracle Platinum Services
Extraordinary Support for Extreme Performance
FAULT
MONITORING
RESPOND AND RESTORE
Certified Configurations on Oracle Engineered Systems
Oracle Platinum Services is a special entitlement under Oracle Premier Support, delivered at no additional cost.
It’s exclusively available on Oracle Engineered Systems based on certified configurations.
It provides
24/7 Oracle remote fault monitoring
Backed by extremely fast response times:
5 Minute Fault Notification
15 Minute Restoration or Escalation to Development
30 Minute Joint Debugging with Development
And, patches deployed by Oracle
Oracle Platinum Services is an extraordinary support value for customers who qualify.
PATCH DEPLOYMENT
NO ADDITIONAL COST

14. Oracle Enterprise Manager 12c
Oracle Enterprise Manager Cloud Control 12c
Cloud Management Capabilities
Self-Service Provisioning
Metering and
Chargeback
Policy-Driven Resource Mgmt
Capacity
Planning
Assembly Packaging
Multiple instances

15. Oracle Exadata Database Machine
Extreme performance for data warehouse, OLTP and mixed workloads
Benefits
10x Faster Database
10x More Efficient Storage
Lower operations and capital costs
End-to-End Resource Management
Most Available and Secure
Unique Features
Exadata Intelligent Storage Grid
Exadata Hybrid Columnar Compression
Exadata Smart Cache Flash
Exadata is the best system to run the Oracle DB and it saves you money on storage.
Automatically manages flash to provide the performance of flash with the cost per Terabyte of disk. Frequently accessed data is automatically migrated into flash by Exadata’s smart flash cache algorithms.
DB processing directly into the storage subsystem so that for query workloads only a fraction of the data needs to be returned to the DB server
Scale-out InfiniBand based architecture to provide the best scalability in the industry.
Hybrid columnar compression that achieves 10x data compression without reducing performance.
Consolidation is the best approach to reducing IT cost. Consolidation is typically limited by the available server memory. Exadata has the unique ability to run any workload with extreme performance including large parallel queries and small OLTP transactions. Since consolidation inherently mixes many different workloads into a single system it is an ideal match for Exadata.
Exadata is the first database machine to be able to run a fully encrypted database with near zero performance overhead. DB2, Teradata, and Netezza do not have built in encryption capabilities

16. Exadata Database Machine Vision
The best platform for the Oracle Database
Delivering the highest service levels at the lowest cost
Optimized for all database workloads, ideal for consolidation or cloud
High performance, highly available, easier to manage

17. Exadata Innovations + + + Intelligent storage
Scale-out InfiniBand storage
Smart Scan query offload
Hybrid Columnar Compression
10x compression for warehouses
15x compression for archives
uncompressed + + +
Data remains compressed for scans and in Flash
compress
Smart PCI Flash Cache
Accelerates random I/O up to 30x
Triples data scan rate
primary DB
Benefits Cascade to Copies
standby
dev
test
backup

18. Oracle Exalogic Elastic Cloud
The Logical Choice for Business Applications and Middleware
Benefits
Extreme performance, reliability & scalability for apps & middleware
6X faster application provisioning
Reduced risk and IT investment protection
Lower TCO via integrated apps-to-disk management
Unique Features
Exabus high-performance communications backplane
Exalogic has surpassed Exadata as the fastest growing product in Oracle’s history. Since general availability we have sold more units to more customers than we did over the same period of time with Exadata. The drivers of the success of this product are:
Java Performance
Java is an essential technology to Oracle and almost all of our customers. There was a real focus on what we could do for Java and there was a lot of opportunity: Java is well known for being sophisticated to tune, and performance was something we could optimize
Mission Critical Cloud
Real end to end standardization, consolidation and ultimately CLOUD – IT as a service
This isn’t something that just works for small enterprise applications. The real business value is when it can be deployed across the enterprise, which means you need an infrastructure that can support the most mission critical applications
Engineered System
We focused on the benefits of what can be delivered out of the box while carefully balancing the requirement to not take too much control from customers
We have a long standing commitment to best of breed components, and our business is likely not going to move away from selling those components
We focused on the best standalone components that our customers would use to build their own systems and used those same components to build this new engineered system that we can deliver out of the box, pre-integrated and ready to run.
These were our design goals, and we achieved them! We are very pleased with what we have done accomplished with this product.

19. Exalogic vs. Build it Yourself
Status Quo
Exalogic
Applications & Middleware
X3-2 OS
Virtualization & Cloud Management
Compute
With Oracle Exalogic, you don’t need to piece together components from multiple vendors such as these.
Even if you use good products from multiple vendors, there is no way you can guarantee the same performance, reliability and security for your business applications as you can with a single integrated system
Networking
Storage Layer

20. Exalogic Key Capabilities
MISSION-CRITICAL VIRTUALIZATION EXTREME PERFORMANCE APPLICATIONS-TO-DISK MANAGEMENT ORACLE VM TEMPLATES APPLICATION DELIVERY CONTROL
This is the key functionality available in Exalogic.
(Note: more details are available in the backup slides).

21. Oracle VM Templates for Exalogic
Download from Oracle E-Delivery; Deploy within Minutes
Pre-built, pre-tested for Oracle apps
Deploy or patch apps in minutes, not weeks
Enjoy the latest apps innovations
Maximize scalability; minimize IT costs & risks

22. Self Service and HR and Procurement Siebel UCM Customer Hub
Exalogic Performance
Exalogic and Exadata
Business Applications: Response Time
Standard hardware
E-Business Suite
Order to Cash
E-Business Suite
Self Service and HR and Procurement
PeopleSoft
Self Service HRMS, FIN
Siebel UCM Customer Hub
JD Edwards
Order Management
3x better Response Time
2x better Scalability
8x better Response Time
2x better Scalability
3x better Response Time
5x better Scalability
8x better Response Time
4x better Scalability
3x better Response Time
2x better Scalability
Response Time
2.23 s
1.18 s
0.51 s
11.94 s
200 ms 3X 3X 3X
Oracle is constantly running benchmarks for major business applications on Exalogic
These are application response times (lower is better) 8X 8X
0.74 s
0.39 s
0.17 s
1.42 s
25 ms

23. Oracle SuperCluster Benefits Unique Features
Extreme performance for database and application consolidation and cloud
Benefits
Fastest engineered system; ideal for database and application consolidation and private cloud deployments
Extreme performance and highest availability
Unique Features
Oracle SPARC T5 & M6 Servers, Solaris OS
Exadata and ZFS storage servers
Massive 32TB available for in memory applications
InfiniBand integration in Solaris, Java, DB
Coordinates the entire solution, orchestrating dependencies to ensure fast & reliable failover and recovery
Secure by Design: integrated crypto and Solaris features provide security for Oracle applications
Exalogic has surpassed Exadata as the fastest growing product in Oracle’s history. Since general availability we have sold more units to more customers than we did over the same period of time with Exadata. The drivers of the success of this product are:
Java Performance
Java is an essential technology to Oracle and almost all of our customers. There was a real focus on what we could do for Java and there was a lot of opportunity: Java is well known for being sophisticated to tune, and performance was something we could optimize
Mission Critical Cloud
Real end to end standardization, consolidation and ultimately CLOUD – IT as a service
This isn’t something that just works for small enterprise applications. The real business value is when it can be deployed across the enterprise, which means you need an infrastructure that can support the most mission critical applications
Engineered System
We focused on the benefits of what can be delivered out of the box while carefully balancing the requirement to not take too much control from customers
We have a long standing commitment to best of breed components, and our business is likely not going to move away from selling those components
We focused on the best standalone components that our customers would use to build their own systems and used those same components to build this new engineered system that we can deliver out of the box, pre-integrated and ready to run.
These were our design goals, and we achieved them! We are very pleased with what we have done accomplished with this product.

24. Consolidate All Workloads on a Private Cloud
SuperCluster with Exadata Hardware and Exalogic Software
The best Engineered System for consolidation of both databases and applications
Supports all database workloads, Oracle, custom, and 3rd party applications
Extreme Performance - 10x Faster Database and Java Applications
COMPLETE +
Software
Servers
Storage
Networking

25. Oracle SuperCluster for Private Cloud
Faster, Simpler and Better Price / Performance
32X
12X 5X
FASTER
FEWER STEPS
PRICE/ PERFORMANCE
Accelerate database provisioning
Simplified database deployment
Better price/performance than comparable IBM Power 7+ based solutions

26. Oracle’s Big Memory Machine
SuperCluster M6-32 Runs In-Memory Databases and Applications
COMPLETE
Software
Up to 32 terabytes of memory for unmatched performance and scalability
Ideal for running Oracle database, applications and analytics in memory
Mainframe-class availability
Compute
Storage
Networking

27. Accelerate Database Performance
Oracle’s Big Memory Translates into Breakthrough Speed
>7X
PERFORMANCE BOOST
Game changing performance advantage on database queries when using big memory

28. Accelerate Application Performance
In-Memory Applications Make New Business Processes Possible
Faster decision making: real-time operational visibility against transactional data
Applications processes that could only be imagined as batch processes are now transformed to real time
UP TO
FASTER IN-MEMORY APPLICATIONS
20X

29. BETTER PRICE PERFORMANCE THAN IBM P795
Oracle’s Big Memory Advantage
More Memory and Processing Power at a Fraction of the Cost 5X
BETTER PRICE PERFORMANCE THAN IBM P795
Add: Footnote raw performance –
2X Memory Capacity
50% More CPU Cores
Power 795 and DS8850 with Flash

30. Oracle Optimized Solutions
Complete Solutions to Address a Broad Range of Customer Needs A P L I C T O N
Storage
Servers
OS and Virtualization
Database
Middleware
Applications
Networking
Full Stack Engineering
Oracle’s broad range of hardware offerings align to the strategy of our 3 prong approach
Building the best in class components to enable customers to acquire standalone and integrate into existing environments
Engineered Systems which are the culmination of co-engineering around specific design goals for specific architectural problems
co-Engineering specific Oracle IP in both HW and SW utilizing either components or Engineered Systems as base infrastructure components and delivering Optimized Solutions that leverage Oracle IP up-stack to the applications space.

31. Oracle Optimized Solutions Leadership
Enterprise Applications
Agile PLM
36% lower acquisition cost than IBM
E-Business Suite
Up to 4000 HR Self-Service online users
JD Edwards EnterpriseOne
3.5x faster and 62% lower cost than IBM P7
PeopleSoft HCM
11x faster and less than ½ the cost of IBM
Siebel CRM
2x business operations vs IBM
3x more concurrent users vs HP
Middleware
WebCenter Content
11x faster than x86
WebCenter Portal
38% lower acquisition cost than IBM
WebLogic Server
22x more secure throughput and almost ½ the cost of IBM P7
Data Management
Database
2x faster than IBM, 46% lower TCO than IBM P7
Lifecycle Content Management
2.5x better TCO over EMC Symmetrix VMAX
Through Oracle’s unique capabilities to co-engineer Hardware and Software to deliver greater run time attributes around performance, availability, security, and management combined with TCO advantages, Oracle delivers 14 different Optimized Solutions that deliver significant differentiation and value over the competition. These results are proof that Oracle is uniquely positioned to deliver unparalleled customer benefits like no one else. No other competitor is capable of engineering optimizations into a single vendor solution like Oracle by applying engineering enhancements to specific areas of the stack where the results are greatest from firmware to application code. We offer details on each of these Optimized Solutions at oracle.com/optimizedsolutions.
See Substantiations slides at the end of this presentation. Per Oracle Legal you MUST include those slides for ANY public presentation
Systems Infrastructure
Enterprise Cloud Infrastructure
6x faster deployment times than HP
Backup and Recovery
Faster backup, 5x lower cost than Symantec
* See substantiation slides

32. In-Memory Applications for Engineered Systems
Business-critical Applications Run Times Faster
Product
In-Memory Applications
Cost Management
Policy Analytics
Next Best Action
Project Discovery
Financial Position Analyzer
Financial Allocations Analyzer
Labor Rules and Monitoring
Sales Advisor
Project Portfolio Management
Virtual Close
Consumption-Driven Planning
Performance-Driven Planning
Logistics Command Center
Business critical applications and workflows often take hours or days to execute
Financial Close, Cost Management, Projections, Planning
Oracle In-Memory Applications leverage DRAM and Flash memories to run times faster
Transforms batch processes to real time
Changes business dynamics
Quickly discover growth opportunities
Make smarter decisions
Reduce corporate costs
Accelerate time-consuming workflows

33. Leading Brands Choose Oracle Engineered Systems

34. Oracle Strategy Complete Stack Complete Customer Choice Best-of-breed
Open
Vertical Integration
Extreme Performance
Engineered Systems
On-premise
Private Cloud
Public Cloud
Hybrid Cloud

35. Engineered Systems for Oracle Database
Oracle Exadata X4-2
Oracle SuperCluster T5-8
Oracle Exadata X3-8
Oracle SuperCluster M6-32
Backup, Logging and Recovery Appliance
COMING SOON
Oracle Database Appliance
Simplicity
Performance
Affordability

36. Database Machines I Exadata Storage Server
SuperCluster
Intelligent Scale-Out Storage
Optimized Oracle Database Data Warehouse and OLTP pefformance
Oracle Database storage compression

37. SuperCluster/Exadata: Which to Consider First?
Same Exadata Technology, Different Configurations and Extras
Exadata
SuperCluster
Customer currently runs/prefers Oracle Database on Mainframe, Power, Itanium or SPARC
Start Here
Customer’s stated direction is Linux/x86
Customer needs to run pre-11g Oracle Database versions mixed with 11gR2 or later
Customer wants to run both applications and databases on one platform
Customer needs to re-use existing SAN