1. WP4 Industry and Stakeholder Engagement
Carmen Padrón & Lydia Montandon (Atos)
Atos
UPS
SGI
COVUNI
Playgen
INESC-ID
ORT
UNOTT
BIBA
AAU
CYNTELIX
POLIMI
ETH

2. Content WP Objectives Achievements Year 2 (each task a deliverable)
T4.1 - D4.2 Market and Value Chain Analysis - v2
T4.2 - D4.6 Technology Transfer - v2
T4.3 - D4.12 University-Business Exchanges - v1
T4.4 - D4.9 Business modelling and implementation - v1
T4.5 - D4.19 Stakeholders community report - v2
Next steps Year 3

3. Build at EU level a rational and systematic corpus of:
WP4 Objectives
Build at EU level a rational and systematic corpus of:
Knowledge
Tools
Practices
Communication channels
Sustainable community of stakeholders
To support:
Business exploitation
Technology transfer

4. D4.2 Market and Value Chain Analysis 2

5. D4.2 Market and Value Chain Analysis
Methodology
Starting point
Hypothesis
How to find data?
Which criteria / indicators to use?
Difficulties
Big v. small company
Estimated position along value chain
Sector/s of operation
Estimated % of dedication to SG development

6. D4.2 Market and Value Chain Analysis
The Serious Games Market
How to make a market breakdown?
Preliminary observations
GaLA market sectors (2012)
Education
Corporate / Industry
Healthcare
Military / Gov
ONG / Games for Good
Advertising / Media
Geographical segmentation seems not particularly relevant
‘Education’ sector seems to be by far the most addressed, followed by ‘Corporate’
‘Specialisation‘ seems to be a characteristic of Corporate, Games for Good and Healthcare
Overlap of ‘Advertising’ with ‘Corporate’ (same type of customers)

7. D4.2 Market and Value Chain Analysis
The Value Chain of Serious Games
Emerging trends & evolution
Observe Companies
Inform Business Modelling

8. D4.2 Market and Value Chain Analysis
Conclusive remarks
Experts’ insights
Market in evolution
Definitions
Open issues > Next steps
More companies to validate initial findings
More details in some aspects
Gather more info about customers
Cooperation with other GaLA activities… > win-win
Language / Culture
Business Model / Value Chain …

9. D4.6 Annual Report on Technology Transfer 2

10. D4.6 Technology Transfer Refined TT model Difference between
Knowledge Transfer
Importance of informal
KT > precondition to TT
Researcher’s motivation TT
Tangible / Precise
KT Informal / Tacit
Gopalakrishnan & Santoro, 2004

11. Definition of KPIs for TT of Serious Games
D4.6 Technology Transfer
Definition of KPIs for TT of Serious Games
Compare TT success actions in Serious Games sector
Measurable variables & recommendations
Collection of Case Studies on Serious Games Transfer
Identify key factors for success
& barriers in organizations
11 Successful + 2 failure Case Studies
to obtain direct information about the challenges, facilitators, best practices and problems on TT activities

12. Develop a Technology Transfer process
D4.6 Technology Transfer
Next Steps
Survey to researchers to better understand
Success ratio for TT in SG´s and SVW´s in Europe
Motivation factors
Barrier factors
Understanding of different barriers from Organization Type and Country
Interview to Research Organization successful in TT
Interview to Research Organization that never practice TT
Develop a Technology Transfer process

13. D4.12 Report on the University-Business exchanges 1

14. D4.12. Report on University- Business exchanges
Definition of Internship guidelines
1st experience of internship program at VIMMI Research group at INESC-ID
Next steps to foster the GALA mobility program

15. Definitions of Internship guidelines
Mobility program general organization:
Participants:
Origin Institution: University or College (supervisor)
Host Institution: Company or Research organization (mentor)
Intern: students from Origin institution working for Host institution
Internship plan:
Description of host institution and internship goals
Description of work, tasks to perform, proposed schedule
Internship Management:
Selection of interns
Allocation of mentors and supervisors
Intern work assignments (responsibilities, available resources)
Periodic evaluation/ Performance review
Compensation
Termination policies

16. Internship experience at VIMMI Research group at INESC-ID
5 projects to develop SG were carried out within the VIMMI summer internship
Participants:
Origin Institution: VIMMI Research group at INESC-ID*
Host Institutions: StanCompany, Hospital São Francisco Xavier, LeYa , L2F Spoken Language Systems Lab at INESC-ID, Calouste Gulbenkian Foundation
Intern: 5 students (Information Systems and Computer Engineering, Electrical and Computer Engineering, Architecture)*
Internships were ruled by the defined guidelines
Positive feedback from involved parts
Evaluation results of SG developed to be published in relevant international conferences

17. Mobility Program next steps
Refine internship guidelines
Web page for Internship program promotion in GALA website:
(SG Job market section)
Internship offers
Internship Guidelines
Results
Dissemination of the program:
Annual show-case event with results of internships
Annual award to best SG developed within the program

18. D4.9 Business modelling and implementation 1

19. D4.9 Business modelling and implementation
Common understanding of Business Models
Terms and stakeholders
Identification of decision dimensions for business modelling of Serious Games
Analysis of current Serious Games Business Models
Based on games compiled by SIG Application Field
Interviews on Business Models with European Developer Companies
Comparison and Conclusions

20. D4.9 Business modelling and implementation
Next Steps
Investigation of transferability of Innovative approaches from disciplines like software development, TEL
Assessment of existing Business Models for other stakeholders in the Serious Games Value Chain
Continuation of analysis of current Serious Games Business Models
Based on games compiled by the other SIG Application Fields
Questionnaire survey of European Developer Companies
Guidelines for Business Modelling relevant for developers

21. D4.19 Stakeholders community building

22. D4.19 Stakeholders community building
Stakeholders participation in GALA communities
GALA communities facilities
Strategies to foster community building
Contents strategy- Serious Game Society membership
Community governance
Next steps

23. Stakeholders participation in GALA
There are not 4 (or 5) GALA communities but rather one GALA community that comprises a number of different sub-groups or sub-communities.
Serious Games Society will ensure the sustainability of GALA efforts.
Serious Game Society
WP3 - Analysis Domain
WP4 – Industry Games Creators
WP5 Academy
WP6 Academy Professors
WP7 Industry Games Users
Stakeholders
Industry
SG developers
SG Users
Academy
Learners
Teachers/ Researchers
Policy makers
WP1 Strategic Coordination
WP8 Living labs,
Tools and services
WP9 Dissemination
WP2- Technological Topics

24. GALA Online communities
Facilities to offer:
Access management:
Single sign-on for all services/facilities
Easy and direct access to all facilities independently of entry point
Different users profiles (Clear and partial separation between buyers and sellers – curated joining)
Access facility to latest (scientific) papers/reports about SG
Access and integration with other communities/social networking websites related to SG inside or outside GaLA (Facebook, Twitter, Linkedin, specialist academic networks: List included in Section 5.4, D4.19)
Management of sections News/Events/Blogging of the Serious Games Academy
Serious Games Knowledge Management System (Catalogue)
Serious Games Job market section
Directory of SG Companies (under feasibility assessment)
SIGS dedicated and public spaces in GALA website
Instruments to verify motivation achievement: Statistics of visitors/contents visualization/ functionality access, Satisfaction surveys, Network Analysis tools

25. Strategies to foster community building
If we want to attract and keep new users involved, they should find a great online space containing:
great overview (mission, vision, objectives, how to get involved)
great contents (papers, links to Serious Games and demos, SG catalogue, CVs, job opportunities, directory of SG companies)
great opportunities to contribute (easy forms to upload information, repositories).
Overview strategy: Clear statements about mission, vision, how to get involved in SGS, the SG Academy, and the GaLA website (work in progress).
Content strategy
Dissemination strategy ( in close collaboration with WP9)

26. Strategies to foster community building
Contents strategy:
Heavy contributions (within GALA consortium):
Start with a contact list of people that are experts and passionate about serious games -really collaborative people with time allocated for this task within the GaLA consortium
Join a group of at least people (1 or 2 per partner) with at least 4 monthly contributions. These contributions must belong to at least 4 different categories that can be chosen from the following: blog entries, uploading CV, create a job opportunity, create an entry of a serious game, create an entry of a SG enterprise, upload a paper to a repository
10 selected contributors will do at least 4 weekly contributions
This calendar of contributions should continue at least until the end of the project (2+ years).
A moderator (the Community Manager) will check that the contribution is progressing as accorded.
Intermittent contribution motivation ( Serious Games Society members):
Promote your brand in the SG community
Showcase your organization’s products and activities in the SG community
Be visible and active in the SG think tanks as an organization
Get scale discounts for the SGS publications, events and services
In addition to proposed membership benefits provide additional advantages to contributors:
A year free membership
Earning points of free days/months of SGS membership when participant upload contributions to more than one of the content categories

27. Strategies to foster community building
Dissemination strategy:
The community should not be promoted until it has interesting contents. It is vital to ensure that visitors want to return!
Assign a country representative for the Community. Community will work in English, translations are not needed, but a representative in each country will be crucial for national dissemination actions
DE –BIBA
NL –Delft
FR –ORT
IT –Genoa
UK –Coventry
ES –ATOS
PO –INESC-ID
Redesign or adapt the pack of advantages already done for SGS for each target group ( e.g.the alternative of earning free membership time from “contributor points”).
Consider the most updated list of events in WP9 to be attended taking special care in reaching all target stakeholders groups.
Prepare dissemination materials with references to the community (other networks, multichannel awareness, word of mouth, interviews, presentations in relevant events, blogs, podcasts, videos)
Promote the community

28. Community governance Community Manager Board Education (UDELFT)
Project Manager (UNIGE)
Education (UDELFT)
Industry Users (UNOTT)
SG Industry (ATOS)
Dissemination Manager (OUNL)
Domain Analysis (CNR)
Technical Manager (UNIGE)
Community Manager (ATOS)
Community Manager Board

29. Community building: Next steps
The Governance structure will work in Y3 to carry out actions according presented strategies to:
achieve quality content contributions
increase number of participants
30 partners (2 individual – invite 10 stakeholders) -> 600 stakeholders by Y3
encourage to foster stakeholder participation and motivation

30. WP4 metrics

31. Year Three

32. Next Steps - Tasks
T4.1 Market and Value Chain Analysis (Atos) – continuing
T4.2 Technology Transfer (BIBA) – continuing
T4.3 Research – Business Exchanges (INESC-ID) – continuing
T4.4 Business Modelling and Implementation (BIBA) – continuing
T4.5 Industry & Stakeholders Community (Atos) – continuing

33. Next Steps - Deliverables
Continue with work of:
D4.3 Market and value chain analyses 3 (M34)
D4.7 Annual report on technology transfer 3 (M36)
D4.10 Business modelling and implementation report 2 (M33)
D4.13 Report on the University-Business Exchanges 2 (M36)
D4.20 Stakeholders community report 3 (M32)

34. WP4 Industry and Stakeholder Engagement
Thank you!
Questions?