1. L2 Business Unit 2: Business Organisations D1

2. Assess whether a selected business meets its aims and objectives. Need to research Not just from the internet- newspapers Use references – not just url ATHERTON J S (2009) Learning and Teaching; Cognitive theories of learning [On-line] UK: Available: http://www.learningandteaching.info/learning/cognitive.htm Accessed: 26 May 2010 Gross, R. (2000) Psychology A new Introduction.P04. Hodder and Stoughton, 3 London.

3. Apple Private sector Computer manufacturer PLC Aims: Useable – developed the “desktop metaphor” Aim: Reliable – rarely crash Aim: Unique – stylish Had been in trouble in 90’s Launched iMac Diversified = Also retailer Core Departments = Marketing + R & D = identifying and meeting customer needs 4 P’s = The marketing mix Product, Price, Promotion Place

4. Research and Development 1 Aim 1 Usable Product Knew customers = Professional and design conscious Customers moving from Desktop to portable devices. Rise in MP3 use, Phones Cameras etc Wanted to combine all things in iPhone (R&D) iPad now iPad Mini

5. Research and development 2 Aim 2 Reliable Use 1 can use them all Mac’s very rarely crash extensively research and testing 90% of viruses aimed at Windows iPhone/iPad/iBook all interoperate

6. Marketing 1 Aim 3 Unique = Price Knew customers willing to pay a premium for: Exclusivity = iPhone on one network Style = Iconic looks Apps = “war” between Sony and Phillips. Anyone can develop – only they sell

7. Marketing 2 Promotion Press releases Built up hype Exclusivity Specialist staff Apps only from apple store

8. Marketing 3 Place and Promotion Availability At first only contract through O2 Premium prices on launch (2 year contracts etc)

9. Deadline Monday the 19th of November. Upload to Moodle No excuses.