1. Connected Vehicle Technology Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Roger Berg Vice President Wireless Technologies DENSO International America, Inc Connected Vehicle Technology Improving Safety, Efficiency and the Environmental Impact SEMA 2011

2. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. GPS Time & Position Neighboring Vehicle Host CAN Data Neighboring Vehicle Roadside Equipment What is Connected Vehicle Technology?

3. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. What Can Connected Vehicle Technology Do? Vehicle-to-Infrastructure Communications DENSO's roadside module allows connected traffic lights to “talk” with connected passing cars. This technology can help save you gas, money and time. Vehicle-to-Vehicle Communications Connected cars can prevent car crashes. NHTSA’s R&D arm said “Connected Vehicle technology has the potential to address 81 percent of all unimpaired driver-related crashes.”

4. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. What Can Connected Vehicle Technology Do? Supported Applications

5. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. What Does it Mean for YOU ?

6. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. DENSO’s Wireless Safety Unit (WSU) portfolio supports diverse-use cases and OEM requirements for the ongoing USDOT Connected Vehicle research, development and deployment programs in the U.S. Onboard Device Descriptions DENSO’s Current Technology

7. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. What’s Next ? CY 2010CY 2011CY 2012CY 2013 Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4 Driver Clinics Light Vehicle Driver Clinics Integrated Truck Builds CV Driver Clinics Model Deployment Testing Pre- Model Deployment Testing Refresh Integrated Safety System Light Vehicle Builds Vehicle Awareness Device Dev. Aftermarket Safety Dev. Model Deployment V2V Regulatory Decision Point

8. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. Is Connected Vehicle Technology Real?

9. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. It’s Here Today: Seeing is Believing http://www.youtube.com/watch?v=NqF1qBNaUgQ

10. Be Connected. Be Safe. Be Green © DENSO International America, Inc. All rights reserved. Connected Vehicle Technology: Be Connected. Be Safe. Be Green. For Additional Information Visit DENSO in Booth 35187