1. SVN Research Challenges: Coordination Bill Hefley Steffen Lamparter Christine Legner Ulrich Scholten Sebastian Speiser Christian Zirpins

2. Coordination and Control NetworksCentralized Organizations … individuals Dezentralized Control (of resources) EnterpriseSupply chains / focal networks SVNs Coordination mechanisms Intermediaries / markets Platforms Rules/Agreements, standards P2P networks Coordination = management of dependencies different levels: business, social, organizational, technical, … different types: flow dep., sharing dep., reciprocal dep. Coordination mechanisms = e.g. market-based coordination, advance structuring (by plans), dynamic adjustments (IT supported adaptation and learning)

3. Service Eco-systems / platforms Crowd- sourcing … … Deriving Research Questions Characteristics of SVN Purpose: from (product / service) delivery to co-creation of complex services Actors: from organizations to individuals Reach: from local to global networks Control: from focal networks to decentral networks Dynamics: from stable to ad-hoc networks Emerging SVN types Coordination mechanisms along the SVN life-cycle Coordination outcome Coordination costs / transaction costs Performance (network / individual level) R1, R2, R3R4R? Configu- ration instantiation of SVN to fulfill service request Evolution optimization substitution of partners, … Execution / Operat. Service delivery (co-creation) monitoring SLA reporting Formation discovery selection institutionalization

4. Research Questions Related to SVN Coordination 2. Human integration in SVN: How can we improve coordination with human actors in SVNs?  Discovery and selection of capabilities (actors with skills, competencies, capacities)  Coordinating complex services that incorporate human-based services (actors)  Social issues in coordination mechanisms – team building, knowledge sharing, trust, reputation, etc.  Monitoring and feedback (ie quality assurance from an SVN standpoint)  Related theories: Social exchange, … R1

5. Research Questions Related to SVN Coordination 3. How can we get from plan-based coordination to more autonomous, self- organized evolutionary coordination?  Coordination forms that cope with SVN characteristics: –Flexible, dynamic coordination forms –Service-based (outcomes-based) vs process based –Systemic optimization vs process optimization –transition to improved performance and capabilities –business models vs. incremental process improvement  Replace “coordination by plan” with more flexible forms of coordination (going beyond plan-based BPM) –Possibly extending Workflow technologies, agent-based technologies  Determining appropriate coordination mechanisms, pricing and incentive schemes to support adaptation, innovation and evolution of SVNs  Related work: coordination theory, coordination mechanism design, BPM, outcomes based contracting  Links: Modeling, Analysis, Sim // Definitions R2

6. Research Questions Related to SVN Coordination 1. How can we align different coordination mechanisms required in an SVN?  At least two dimensions  business vs technology levels, business v. social aspects  network vs node (SVN vs Actor, system v. Process)  organizational coordination, individual coord.  across life cycle R3

7. Research Questions Related to Outcomes of SVN Coordination 4. How to extend / update / leverage transaction cost theory in the context of SVN?  Assess transaction costs for specific coordination mechanisms and SVNs  Validate the outcome of improved coordination Related theories:  Game theory  Systems theory  Evolutionary economics R4