1. Samsung Position Paper in Video on the Web Workshop Soohong Daniel Park Samsung Electronics, Digital Media R&D Center

2. Video on the Web Workshop, December 12-13, San Jose2/11 IPTV @ KOREA, Video is real Trial service in 2006 Nov. - Dec.Trial service in 2006 Nov. - Dec. –Channels (26), VOD (1000), Interactive TV (27) 0.9 million available (63% Seoul) 1.55 million available (49% Metropolitan) ‘06 4Q‘07 3Q

3. Video on the Web Workshop, December 12-13, San Jose3/11 Open IPTV Forum Objectives The forum shall specify a common and open e2e solution for supplying a variet y of IPTV and internet multimedia services to retail based consumer equipmen t in the home networkThe forum shall specify a common and open e2e solution for supplying a variet y of IPTV and internet multimedia services to retail based consumer equipmen t in the home network –The Forum shall ensure a common IPTV Terminal Function (ITF) that supports ser vices from an Open Internet and a Managed Network environment –The Forum shall address interactive and personalized services and the integration with communication services to provide value added services to the user –The Forum shall drive the convergence of IPTV and multimedia services across diff erent access technologies –The Forum shall enable easy integration of 3rd Party content offerings The Forum shall consider the establishment of certification and logo programs to ensure the e2e interoperabilityThe Forum shall consider the establishment of certification and logo programs to ensure the e2e interoperability The Forum shall have all the key players included, e.g. CE vendors, Content pr oviders, Network Operators, Service Providers, Network Equipment Vendors and Home Network Equipment VendorsThe Forum shall have all the key players included, e.g. CE vendors, Content pr oviders, Network Operators, Service Providers, Network Equipment Vendors and Home Network Equipment Vendors –The forum founding members include key players from the CE Vendor, Network O perator/Service Provider and Network Equipment Vendor market The Forum shall strive for improved Time-to-Market compared with “traditio nal” standardization bodiesThe Forum shall strive for improved Time-to-Market compared with “traditio nal” standardization bodies

4. Video on the Web Workshop, December 12-13, San Jose4/11 Open IPTV Forum Scope Access Provider Service Platform Provider CP SLA Managed Network Open IPTV common UNI 3 rd Party Content Provider Service Platform Provider Open Internet SPI SLA CGM IPTV Provider IPTV Provider IPTV Provider IPTV Provider SPI * Triple play Walled Garden * Portal site Walled Garden * Authentication, billing, etc. TCI *QoS, Multicast Access Provider Access Provider IAI Delivery of EPG and content binary CPISPI CPI Home Network SPI (Service Provider Interface) UNI (User Network Interface) TCI (Transport and Control Interface) IAI (Internet access Interface) CPI (Content Provider Interface) CGM (Consumer generated Media) CP (Content Provider) * Authentication, billing, etc. Delivery of EPG and content binary

5. Video on the Web Workshop, December 12-13, San Jose5/11 Open IPTV Forum Timeline 20082007 Architecture & Requirements Protocol specification (UNI) OIPTV specification Release 1later Releases tbd. Sept. 20082007 OIPTV interoprability specification Release 1 Oct. Interoperability Certification June

6. Video on the Web Workshop, December 12-13, San Jose6/11 OIF Founding Members Global Representation from Consumer Electronics, Service Providers and Infrastructure Manufactures

7. Video on the Web Workshop, December 12-13, San Jose7/11 Why Standardization? Today the market is characterized by: Fragmented Standards, Fragmented Market and Proprietary SolutionsToday the market is characterized by: Fragmented Standards, Fragmented Market and Proprietary Solutions Convergence will enable new and inno vative consumer experiencesConvergence will enable new and inno vative consumer experiences Open standardized solutions are the b est means to support this new emergin g marketOpen standardized solutions are the b est means to support this new emergin g market Open Standards will drive down Cost s and consumer Complexity, it will als o promote Volume of capable devices and InnovationsOpen Standards will drive down Cost s and consumer Complexity, it will als o promote Volume of capable devices and Innovations IPTV CPE - Home Devices IMS - Control Layer e2e Service Layer Transport Standardization - the enabler for interactive and personalized TV

8. Video on the Web Workshop, December 12-13, San Jose8/11 “Video” in OIF Requirements 5.3.7 Advertising5.3.7 Advertising –[1-1620] [R1] The IPTV Solution shall support mechanisms for the insertion of advertising graphics and video content in non-video (information) services. –[1-1660] [R1] The IPTV Solution shall allow advertising material containing textual and graphic items to be overlaid with transparency into video streams. –[1-1670] [R1] The IPTV Solution shall allow advertising material containing textual and graphic items to be presented in a horizontal “ticker style” format with the video stream. –[1-1690] [R1] The IPTV Solution shall support various advertising media such as video, audio, graphics, text. 5.4.2 Common Requirements5.4.2 Common Requirements –[1-1870] [R1] An application shall be able to: [a] Scale and position video content on the display.[a] Scale and position video content on the display. [b] Specify portions of the display with alpha-blending to the video plane.[b] Specify portions of the display with alpha-blending to the video plane. [c] Select alternative video and audio streams to render, both within a content item or between content items.[c] Select alternative video and audio streams to render, both within a content item or between content items. 5.13 Protocol and Data Formats5.13 Protocol and Data Formats –[1-3080] [R1] The IPTV Solution shall support the following content types: [a] Combined audio and video content, including subtitles and closed captions,[a] Combined audio and video content, including subtitles and closed captions, [b] audio content[b] audio content –NOTE: Refer to “Accessibility” section for requirements on accessibility.

9. Video on the Web Workshop, December 12-13, San Jose9/11 Browser in OIF Requirements 4.3 Requirements Specific to Browser Applications4.3 Requirements Specific to Browser Applications –[1-1930] [R1] The IPTV Solution shall include support for browser applications with access to similar functionality to that available in a web browser (ignoring plugins), including: The rendering of text and graphics.The rendering of text and graphics. The entry of text and numbers, including menus, lists, “radio buttons”, buttons, etc.The entry of text and numbers, including menus, lists, “radio buttons”, buttons, etc. –[1-1940] [R1] Browser applications that make use of the browser shall be implemented such that they economize as much as possible on the usage of resources (e.g. processing power, run-time memory, data storage capacity). –[1-1950] [R1] The logic of browser applications shall be primarily implemented on the server side. –[1-1960] [R1] It shall be possible for a browser application user interface to transfer control to application user interfaces provided by other actors via e.g. a hyperlink mechanism. –[1-1970] [R1] It is recommended that the same user interface technologies are used, as far as possible, by the various components of the IPTV Solution. –[1-1980] [R1] The IPTV Solution shall allow pull downloading of browser applications to the browser. –[1-1990] [R1] The browser shall be able to obtain browser applications from all of the following; [a] Service Providers[a] Service Providers [b] Implementation-specific applications in the home[b] Implementation-specific applications in the home [c] Executable applications (see requirement [1-2130])[c] Executable applications (see requirement [1-2130])

10. Video on the Web Workshop, December 12-13, San Jose10/11 EPG and Video Recommendation Recommendation Recommendation Video Recommendation User Preference Infinite Resources on the Web Searching for attractive video according to users preference

11. Video on the Web Workshop, December 12-13, San Jose11/11 Concluding Remarks “Video on the Web” is pretty much interesting in IPTV as well as various Consumer Electronics domains. So far, it is, however not easy for users to search for attractive videos from the web due to the sheer quantity of video resources on the web. Therefore, this paper proposed the new web architecture for video recommendation based on the idea of using user preferences and interests on the web. Video recommendation based on user preference will expand the value of video on the web.“Video on the Web” is pretty much interesting in IPTV as well as various Consumer Electronics domains. So far, it is, however not easy for users to search for attractive videos from the web due to the sheer quantity of video resources on the web. Therefore, this paper proposed the new web architecture for video recommendation based on the idea of using user preferences and interests on the web. Video recommendation based on user preference will expand the value of video on the web. What opportunities/advantages we can expect from “Video on the Web” ?What opportunities/advantages we can expect from “Video on the Web” ?