1. by Uğur Dirim Koç University, Fall-2004 e-Teba and Garanti e-Commerce

2. by Uğur Dirim Koç University, Fall-2004 Teba Teba is an İzmir rooted manufacturing company. Founded by Teoman Baygan to manufacture air conditioner apparatus 36 years ago (1967) on a 20 m 2 plant. Teba is an İzmir rooted manufacturing company. Founded by Teoman Baygan to manufacture air conditioner apparatus 36 years ago (1967) on a 20 m 2 plant. Today Teba has a manufacturing plant with 1500 workers and is one of the most important manufacturers of heater-cooler devices and home appliances. Today Teba has a manufacturing plant with 1500 workers and is one of the most important manufacturers of heater-cooler devices and home appliances.

3. by Uğur Dirim Koç University, Fall-2004 Teba Exports to more than 80 countries and Turkey agent of many white goods brands Exports to more than 80 countries and Turkey agent of many white goods brands Have sales and marketing companies more than 10 countries mainly in Europe and USA Have sales and marketing companies more than 10 countries mainly in Europe and USA 2003 revenue target of the company is 200 million $. 2003 revenue target of the company is 200 million $.

4. by Uğur Dirim Koç University, Fall-2004 e-Teba The e-commerce project was initiated with the pioneering of the two sisters (Selda Baygan and Ayda Baygan) in 1998 is now the business model of the company. The e-commerce project was initiated with the pioneering of the two sisters (Selda Baygan and Ayda Baygan) in 1998 is now the business model of the company. The aim of the two sisters with the project is to adopt the company to the new millennium. The aim of the two sisters with the project is to adopt the company to the new millennium.

5. by Uğur Dirim Koç University, Fall-2004 e-Teba 150,000 customers are reached via the Internet. The web site attracts 80,000 visitors and sells 1,200 products in a month. Entire sales of Teba are done on the Internet. Not only the individual customers but also the dealers of Teba do their sales on the Internet. 150,000 customers are reached via the Internet. The web site attracts 80,000 visitors and sells 1,200 products in a month. Entire sales of Teba are done on the Internet. Not only the individual customers but also the dealers of Teba do their sales on the Internet.

6. by Uğur Dirim Koç University, Fall-2004 Virtual Kitchen Users with this software can design their kitchen on the web site and ask for the price. They can design everything including the color, the material to be used, size and model. Users with this software can design their kitchen on the web site and ask for the price. They can design everything including the color, the material to be used, size and model. 1,250 people have bought their kitchens, which they designed by themselves, so far. 1,250 people have bought their kitchens, which they designed by themselves, so far.

7. by Uğur Dirim Koç University, Fall-2004 Kitchen Types

8. by Uğur Dirim Koç University, Fall-2004 Sizes of Kitchens

9. by Uğur Dirim Koç University, Fall-2004 Full Customization of Kitchens

10. by Uğur Dirim Koç University, Fall-2004 e-Teba stores “We saw that the Internet usage is low in Turkey and there is a lack of information about the products. The Turkish consumers still want to touch the products. But we on the other side want to make e-commerce. Therefore, we opened stores in shopping malls under the name of e-Teba and placed only one sample from each of our products. So that consumers can see and touch the products. We have 20 e-Teba stores now” says Selda Baygan. “We saw that the Internet usage is low in Turkey and there is a lack of information about the products. The Turkish consumers still want to touch the products. But we on the other side want to make e-commerce. Therefore, we opened stores in shopping malls under the name of e-Teba and placed only one sample from each of our products. So that consumers can see and touch the products. We have 20 e-Teba stores now” says Selda Baygan.

11. by Uğur Dirim Koç University, Fall-2004 “We used to be happy when we sold one or two products” Teba when it started to the e-commerce business used to sell a couple of products in a week, but now it sells 500 products in a month. Teba when it started to the e-commerce business used to sell a couple of products in a week, but now it sells 500 products in a month. In its database there is currently information of 150,000 customers. They are now closely acquainted with these 150,000 people and can inform them according to their needs. In its database there is currently information of 150,000 customers. They are now closely acquainted with these 150,000 people and can inform them according to their needs. The project received the “customer focused e- commerce project” reward. The project received the “customer focused e- commerce project” reward.

12. by Uğur Dirim Koç University, Fall-2004 They are establishing an e-commerce web site in England Teba’s software is going to be used in its e-commerce web site that is going to be established in England. Teba’s software is going to be used in its e-commerce web site that is going to be established in England. Baygan explained the reason of choosing England as having the %20 share in oven market and being a well known brand in that country. Baygan explained the reason of choosing England as having the %20 share in oven market and being a well known brand in that country.

13. by Uğur Dirim Koç University, Fall-2004 Garanti e-commerce Garanti e-commerce was established three years ago. Now it serves companies like e-kolay.net, turk.net, hepsiburada.com, yemeksepeti.com and bookinturkey.com which are the leading e- commerce companies in Turkey. Garanti e-commerce was established three years ago. Now it serves companies like e-kolay.net, turk.net, hepsiburada.com, yemeksepeti.com and bookinturkey.com which are the leading e- commerce companies in Turkey. There are 1,200 companies using Garanti’s virtual POS which is the last step of online payment. This is a serious number. %70 of the market is their customer. There are 1,200 companies using Garanti’s virtual POS which is the last step of online payment. This is a serious number. %70 of the market is their customer.

14. by Uğur Dirim Koç University, Fall-2004 10 million $ worth gambling offer to Garanti One foreign online casino company, wanting to enter the Turkish market using the Garanti e-commerce infrastructure to establish trust in the market, offered Garanti 10 million $ in return for using just one virtual POS used in payment infrastructure. One foreign online casino company, wanting to enter the Turkish market using the Garanti e-commerce infrastructure to establish trust in the market, offered Garanti 10 million $ in return for using just one virtual POS used in payment infrastructure.

15. by Uğur Dirim Koç University, Fall-2004 “We set the ecosystem of e-commerce” Garanti developed the first virtual card in Europe and put into practice three years ago in Turkey in April 2000. Garanti developed the first virtual card in Europe and put into practice three years ago in Turkey in April 2000. They reached 30 thousand users in a short time. Today there are 70 thousand users registered to the system. They reached 30 thousand users in a short time. Today there are 70 thousand users registered to the system. Turkey has the most virtual cars usage rate after USA in the world. Turkey has the most virtual cars usage rate after USA in the world.

16. by Uğur Dirim Koç University, Fall-2004 “We set the ecosystem of e-commerce” By its virtual POS service, it is providing credit card payment infrastructure for e-commerce web sites. By its virtual POS service, it is providing credit card payment infrastructure for e-commerce web sites. There is one e-commerce web site named garantialisveris.com but the products on the site are not its own. Products of stores registered to the system are being presented. There are hundreds of firms in a wide range in the system like flowerers, white good stores, online shopping sites, tourism sites… There is one e-commerce web site named garantialisveris.com but the products on the site are not its own. Products of stores registered to the system are being presented. There are hundreds of firms in a wide range in the system like flowerers, white good stores, online shopping sites, tourism sites…

17. by Uğur Dirim Koç University, Fall-2004

18. “Don’t expect trillions in three month” “There are too many steps involved in this business, beginning with the business idea and establishment and extending to the technical infrastructure, marketing, security, logistics. And of course positioning yourself…To do e- commerce you should do all of these completely. One more thing, at least two thousand dollars…” says Savaş Şakar, who is in charge of the e- commerce activities in Garanti Bank. “There are too many steps involved in this business, beginning with the business idea and establishment and extending to the technical infrastructure, marketing, security, logistics. And of course positioning yourself…To do e- commerce you should do all of these completely. One more thing, at least two thousand dollars…” says Savaş Şakar, who is in charge of the e- commerce activities in Garanti Bank.

19. by Uğur Dirim Koç University, Fall-2004 “Don’t expect trillions in three month” When entering this business three years ago, Garanti e-commerce department examined the foreign e-commerce sites such as buy.com and e-bay.com. Then, it focused on the payment infrastructure for the Internet using their advantage of being affiliated with Garanti Bank. In the mean time, it became an e-commerce platform with the introduction of garantialisveris.com. When entering this business three years ago, Garanti e-commerce department examined the foreign e-commerce sites such as buy.com and e-bay.com. Then, it focused on the payment infrastructure for the Internet using their advantage of being affiliated with Garanti Bank. In the mean time, it became an e-commerce platform with the introduction of garantialisveris.com.

20. by Uğur Dirim Koç University, Fall-2004 “We don’t have a security problem” Garanti e-Commerce uses 128 SSL system, which is the most recent security model used in the whole world, in its infrastructure. Garanti e-Commerce uses 128 SSL system, which is the most recent security model used in the whole world, in its infrastructure. In the 128 bit encoding, which is used by Garanti e-Commerce, there are 2 128 possible keys and for this encoded information to be broken a lot of time is required and it’s costly. In the 128 bit encoding, which is used by Garanti e-Commerce, there are 2 128 possible keys and for this encoded information to be broken a lot of time is required and it’s costly.

21. by Uğur Dirim Koç University, Fall-2004 The market has grown by 300% this year Garanti e-Commerce, which serves 1200 e- commerce websites in Turkey, has important information about the market. Garanti e-Commerce, which serves 1200 e- commerce websites in Turkey, has important information about the market. “Since January 2003, there has been a 300% increase in revenue in the market. The total revenue of companies increased from 2 million $ to 6.5 million $. Especially with the arrival of summer, tourism made a great boom in the world as well as in Turkey. In the coming months, we expect a boom in the individual retirement insurance” says Şakar “Since January 2003, there has been a 300% increase in revenue in the market. The total revenue of companies increased from 2 million $ to 6.5 million $. Especially with the arrival of summer, tourism made a great boom in the world as well as in Turkey. In the coming months, we expect a boom in the individual retirement insurance” says Şakar

22. by Uğur Dirim Koç University, Fall-2004 Thank you for listening!

23. by Uğur Dirim Koç University, Fall-2004 Sources e-Teba http://www.milliyet.com.tr/2003/10/21/bu siness/bus14.html e-Teba http://www.milliyet.com.tr/2003/10/21/bu siness/bus14.html http://www.milliyet.com.tr/2003/10/21/bu siness/bus14.html http://www.milliyet.com.tr/2003/10/21/bu siness/bus14.html Garanti e-Commerce Garanti e-Commerce http://www.milliyet.com.tr/2003/10/12/bu siness/bus13.html http://www.milliyet.com.tr/2003/10/12/bu siness/bus13.html