1. Presentation By: Steven Copp Nathan Hands
Titleist Golf Balls
Presentation By:
Steven Copp
Nathan Hands

2. Why Golf Balls In 2004, sports equipment sales topped $14 billion.
Golf equipment had the largest portion of these sales, equaling $2.42 billion. (Dr. Noble’s notes)
Golf ball sales topped $504 million in 2004 (USA Today)

3. Why Titleist Golf Balls
Titleist calls itself the #1 ball in golf, their right.
In 2004, Titleist accounted for 132 worldwide tour wins, 100 more than their nearest competitor
Titlesit has accounted for an average of 45% of the market over the past few years
Charts: Chris O'Riley, Golf Digest

4. Organization & Purpose
Overview of the history of the golf ball
Describe and compare the 2005 Titleist product line based on technology, cost, and type of golfer ball is designed for
Pro V1x
Pro V1
NXT Tour
NXT
DT SoLo
Review of Research
Golf Digest Hot List
Robot Test
Golf Balls 101 Ratings
Selecting the Right Ball

5. History of Golf Balls Feathery Cube The Gutta-Percha
1618 – The “featherie” replaced the original wood ball. This leather-covered ball stuffed with goose or chicken feathers. was expensive and fragile and used for almost four centuries.
The Gutta-Percha
The first "Gutta" ball created. Gutta-percha is the evaporated milky juice or latex produced from a tree and was rolled into a sphere
The Hand Hammered Gutta
Created by hammering the softened gutta-perched ball with a sharp edged hammer to give the ball an even pattern of “nicks” that greatly improved its play. Later, iron molds or ball presses were used to create markings on the ball.

6. History of Golf Balls The Bramble The Rubber Ball The Modern Ball
The most popular pattern of the gutta-era and was also used on some early rubber balls.
The Rubber Ball
featured rubber thread wound around a solid rubber core. Early gutta-percha gave way to the Balata cover that was developed in the early 1900’s. A variety of dimple patterns gave way to the aerodynamically superior dimple pattern first
used in 1908.
The Modern Ball
standardized weight maximum of oz.and diameter minimum of in. was established by the USGA. A max initial velocity of 250 feet/second
was added later.

7. History of Golf Balls Switch From Wound to Solid Core
Early 90’s - balls had either small solid rubber center or liquid filled rubber center wound with thread
Late 90’s - Solid core 2-piece and eventually 3-piece balls were introduced, popularity grew rapidly
2005, not a single golf ball manufacturer included a wound ball in their product offerings

8. Pro V1x Inner Core Casing Cover Dimples Material: Polybutadiene
Type: Solid
Casing
Material: Ionomer
Thickness: .035”
Cover
Composition: Urethane Elastomer
Thickness: .030”
Dimples
Shape: Spherical
Pattern: Icosahedron
Total number: 332
Number of types: 7

9. Pro V1x Core Ionomer casing layer Urethane elastomer
Soft, high velocity dual core for lower spin
and greater control
Ionomer casing layer
High velocity and low spin for long distance
Urethane elastomer
High performance cover for improved control with full iron shots
Tour level ball that is only designed for a very fast and powerful swing ( mph)
MSRP: $58/dozen, Golf USA: $45/dozen

10. Pro V1 Inner Core Casing Cover Dimples Material: Polybutadiene
Type: Solid
Diameter: 1.530”
Casing
Material: Ionomer
Thickness: .045”
Cover
Composition: Urethane Elastomer
Thickness: .030”
Dimples
Shape: Spherical
Pattern: Icosahedron
Total number: 392
Number of types: 5

11. Pro V1 Core Ionomer casing layer Urethane elastomer cover
Soft for outstanding feel
Ionomer casing layer
Lower driver spin for longer distance
Urethane elastomer cover
High performance, soft, and thin cover for drop-and-stop greenside control
Tour quality and should be used by experienced players with a tour level swing speed ( mph)
MSRP: $58/dozen, Golf USA: $45/dozen

12. NXT Tour Inner Core Outer Core Cover Dimples Material: Polybutadiene
Type: Solid
Outer Core
Diameter: 1.580”
Cover
Composition: Soft Fusablend
Thickness: .050”
Dimples
Shape: Spherical
Pattern: Icosahedron
Total number: 392
Number of types: 5

13. NXT Tour Dual core Fusablend Cover Good ball for experienced players
Large core provides more speed at a softer compression.
Faster, softer core lowers the spin and results in longer distance.
Fusablend Cover
Soft cover provides more short game spin and control into the green
Durable
Good ball for experienced players
MSRP: $36/dozen, Golf USA: $27/dozen

14. NXT Core Cover Dimples Material: Polybutadiene Diameter: 1.550”
Composition: Fusablend
Thickness: .065”
Dimples
Shape: Spherical
Pattern: Icosahedron
Total number: 392
Number of types: 5

15. NXT Core Fusablend cover MSRP: $36/dozen, Golf USA: $26/dozen
Provides more speed and lower spin at a softer compression
Fusablend cover
Soft feel
Durable
Can suit any player in all aspects of the game
MSRP: $36/dozen, Golf USA: $26/dozen

16. DT SoLo Core Cover Dimples Material: Polybutadiene Diameter: 1.550”
Composition: Na/Zn Suryln
Thickness: .065”
Dimples
Shape: Spherical
Pattern: Icosahedron
Total number: 392
Number of types: 5

17. DT SoLo Core Surlyn cover
Soft compression gives soft fell on all shots
High velocity
Lower driver spin for longer distance
Low spin helps minimize unintentional hook and slice
Longer drives for low and moderate swing speeds
Surlyn cover
Soft feel
Durable (guaranteed cut-proof)
Suitable for all players especially beginners who have trouble with straight shots.
MSRP $28/dozen, Golf USA: $22/dozen

18. Tour Performance - Balls generally have more technology and cost more
Tour Performance - Balls generally have more technology and cost more. Balls that have multilayer technology designed to optimize performance off the tee and around the green for low handicap players.
Value Performance - Simpler design when compared to performance balls and are the best bargain for average golfers. They give you distance and ball-flight benefits that can help the mid- to high-handicapper navigate the golf course.

20. Titleist Pro V1/Pro V1x Score: 100
Titleist Pro V1/Pro V1x Score: • What THE JUDGES say: “Constitute everything a golf ball can be (provided you are not a low-speed, low-spin player). Their supremacy in the marketplace begins with their command of the technology. Under any system of evaluation, it cannot be beat.”
Tour Performance

21. Value Performance Titleist NXT/NXT Tour Score: 100.0.
• What THE JUDGES say: "Depending on your skill level, these low-spinning balls might offer more scoring potential than their big brother for much less cash. This is plenty of ball for people who work for a living. What do you give up by playing this ball? Nothing, other than the ability to spin that half-wedge from 40 yards."
Value Performance

22. Robot Test
A robot test conducted at Golf Laboratories in San Diego, suggested that there are some subtle differences between multilayer (Pro V1/V1x), two piece performance (NXT/NXT Tour) and two piece low compression balls.
Driver swung at an average swing speed (90 miles per hour) produced similar distances and spin (revolutions per minute)
8-iron swung at average speed (78 mph) produced similar distances as well, however it produced more spin in the multilayer and two-piece performance ball.
Half-wedge shot produced significantly more spin in the multilayer ball than the two-piece models.

23. Ratings by Golf Balls 101 E – Excellent; G – Good; F – Fair; P - Poor
Distance
Loft
Spin
Durability
Price
Pro V1x E P
Pro V1 G
NXT Tour F
NXT
DT SoLo
Distance
Loft
Spin
Durability
Price
Pro V1x E P
Pro V1 G
NXT Tour F
NXT
DT SoLo
E – Excellent; G – Good; F – Fair; P - Poor

24. Selecting the Right Ball
Why do you play golf?
What is your price range
What kind of a player are you
High/low handicap
High, moderate, or low swing speed
How much do you spin the ball

25. Questions?