1. NameTitleDate

2. This presentation should be used to help set an agenda around the MSFT BI vision. This is not a product-specific presentation. If you need to do a deep dive into one of the BI products, those slides should follow this deck. If you have any questions or feedback from this presentation, please contact Guy Weismantel at alias guyweis@microsoft.com. IF DISTRIBUTING THIS PRESENTATION, REMEMBER TO DELETE SPEAKERS NOTES AND THIS SLIDE!

3. Scorecards Slide decks Meetings Analytic applications Presentations Financial reports Dashboards Webcasts Charts and graphs Internet Project plans Documents Spreadsheets Intranet Blogs Portals RSS feeds Business books Television reports Magazines Newspapers IM/chat Email Scorecards Slide decks Meetings Analytic applications Presentations Financial reports Dashboards Webcasts Charts and graphs Internet Project plans Documents Spreadsheets Intranet Blogs Portals RSS feeds Business books Television reports Magazines Newspapers IM/chat Email

4. In most organizations, the majority of content for decision making is not in the ERP domain, or even a database The tools required to get the information are rigid and hard to learn They don’t reflect how we work today Your BI solution needs to work for you OtherERP

6.  Complete and integrated BI and Performance Management offering  Widespread delivery of intelligence through Microsoft Office  Enterprise grade and affordable

7. Personal BI Built by me, for me, used only by me Team BI Built by someone on the team, for the team’s use Organizational BI Built and maintained by IT, for use across the company

8. Personal BI Team BI Organizational BI BI Continuum EmpoweredAligned My Context Immediate, content created by me for me, loosely coupled to the team context, it’s a document in the end… Our Context BI Content managed by a server, team context with loose coupling to the organization and its goals and objectives The Organization’s Context Establishes corp. context for personal and team BI, content is abstracted and reusable, high scalability and security, business process centric

9. Spreadsheet Analysis Data entry and report viewing Publish and Share Information Aggregate Plans and Forecasts Synchronize and Align Goals and Tasks Consolidate Results Communicate our Status Understand Variances and Take Corrective Action Personal BI Team BI Organizational BI

10. Personal BI Team BI Organizational BI Microsoft Excel Microsoft Office SharePoint Server Microsoft PerformancePoint™ Server Content Unification Microsoft SharePoint ® Server Data-Layer Unification Microsoft SQL Server™ Integration Services Analysis Services Reporting Services

11. Functionality IntegrationEconomics

12. 1.E-mail, meetings, conference calls, analysis 2.Work on proposals, approve some things, etc. 3.All reliant on some component of a BI system Review of feedback from colleagues on proposals and ideas Presentation preparation Ad hoc analysis and “what-if’s” Understand market trends and direction Plan or adjust based on analysis Make decisions based on the data and analysis at hand Email Prep M&A Presentation Meeting on Goals Customer Meeting Product Quality Deep Dive Product Introduction Analysis M&A Presentation Lunch Email

13. Personal BI Team BI Organizational BI Microsoft Excel ® Microsoft Access ® Microsoft Visio ® Report Builder MapPoint Excel Services Reporting Services Microsoft SharePoint ® Microsoft PerformancePoint™ Server Content Unification Microsoft SharePoint ® Server Data-Layer Unification Microsoft SQL Server™ Integration Services Analysis Services Reporting Services

14. Knowledge Workers Functional Employees $800+ Executives and Managers

15. Knowledge Workers Functional Employees The Un-served and Underserved Untapped Potential of Innovation and Growth

16. Right People Right Documents Right Numbers Right Conversations Right Timeliness Right Processes

17. Microsoft Business Intelligence unifies people and all the information necessary to make Information Workers more productive

18. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. AnalyzeAnalyze MonitorMonitorPlanPlan ReportReport

21. END USER TOOLS AND PERFORMANCE MANAGEMENT APPLICATIONS BI PLATFORM (RDBMS, ETL, OLAP, Reporting) DELIVERY Mainframe/ Departmental Systems

22. Performance Management Office – PerformancePoint Corporate Decisions Business Intelligence SQL Server & Office – Excel/SharePoint Personal and Team Insights Data Warehousing SQL Server Sound Data

23. Corporate BITeam BIPersonal BI The LogicOur LogicMy Logic Highly CentralizedLoosely CentralizedDistributed Formally DevelopedCollaboratively Developed Informally Developed AlignedEmpowered

24. Familiar Powerful Flexible Where they work and collaborate Collaborative BI Links to an organizational model Security Trust Scale What PerformancePoint and SQL Server Bring: Why Business Users Love Excel: Creative & agileContextual & accountable

25. Drive BI usage by surfacing BI in every day applications Enable developers to build unique, context rich BI apps Differentiate ISV and custom applications with BI “in the app” Based on common models for integration with BI “as the app” Seamless ad-hoc analysis via Microsoft Office System Deliver a familiar development environment via Visual Studio,.NET BI Developer Studio (BIDS) for developer experience, source control Rich controls for embedding visualizations and driving interactivity

26. 95% of a typical workforce does not understand how the organizational goals and objectives relate to their jobs 90% of organizations fail to execute their strategies successfully 86% of team spend less than one hour per month discussing strategy 60% of organizations do not link their strategies to their plans and budgets Source: Palladium Group/BSCOL