1. Media Literacy

2. Media in our lives Growing up… How many TVs were in your house? How many computers? How many family members had a cell phone?

3. Generation M Source: www.kff.org; Generation M2, 2010www.kff.org

4. Source: www.kff.org; Generation M2, 2010www.kff.org

5. Source: www.kff.org; Generation M2, 2010www.kff.org

6. www.kff.org; Generation M2, 2010

7. www.kff.orgwww.kff.org; Generation M2, 2010

8. Television Average time spent watching TV: 4.5 hours / day. TV considered “old” media but still extremely popular and mixing more with “new” media. www.kff.orgwww.kff.org; Generation M2, 2010

9. Cell Phones “The cell phone has rapidly cemented its place as a media delivery platform for young people.” (pg 18) Average texts: 118 / day Average media use: 49 minutes / day www.kff.orgwww.kff.org; Generation M2, 2010

10. Computers www.kff.orgwww.kff.org; Generation M2, 2010

11. Music Gender gap: Girls typically spend more time listening to music than boys; but… Music platforms www.kff.orgwww.kff.org; Generation M2, 2010

12. Print Media / Movies www.kff.orgwww.kff.org; Generation M2, 2010

13. Multitasking www.kff.orgwww.kff.org; Generation M2, 2010

14. What about parental guidelines? www.kff.orgwww.kff.org; Generation M2, 2010

15. So… why do we care about all of this? What is media literacy? “the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006) Why is media literacy important? Media & sex Media & advertising

16. How do we promote media literacy? Communicate! Deconstruct the message Who paid for it? Why? Who is the target audience? What message is being sent? What lifestyle is promoted?

17. http://www.bing.com/images/search?q=Sheryl+crow+got+milk+ad&view=detail&id=EE7FCB8D86D9C1509EF2BECB7643DE3F0A2B1CB2&first=0&FORM=IDFRIR

18. http://www.pbs.org/wgbh/pages/frontline/kidsonline/vie w/ http://www.pbs.org/wgbh/pages/frontline/kidsonline/vie w/