2. the new library the place to be

3. Area Almere: 248 km² Inhabitants: 186.451 (4/2009) Density: 725 inw/km² AmsterdamAlmere

4. Newcom 2006 1979: 6.500 2010:190.000 2015: 225.000 2030: 350.000

5. the library of Almere central library (2010; 11.500 m2) 2 branches (1800 and 1200 m2) 143 employees, 85 FTE annual budget € 10,7 million

6. 2010 Visitors1.259.617 Members66.983 Loans1.697.409

7. 7 Growth 2004200620082009 Loans100109110126 Members100115132143 Inhabitants100105107109

8. Newcom 2006 Central library april - december 20092010% Visitors332.505560.398+ 69 % Loans714.978893.754+ 25 % average stay from 30 to 60 minutes

9. Center of the city Almere Total GLA 79,000 m² Number of units120 Visits 13 mln Trade area 500,000 Parking places 7,000 Number of levels 1 Fashion 31% Leisure Goods 20% Services and other 15% Home & Household 10% Department & Variety stores 8% Food 6% Footwear & Accessories 4% Restaurants 4% Health & Beauty 2% 65.000 m² shops, 4.000 m² entertainment, 8.000 m² movies office space of 2.000 m²

11. are already 40 years in business books in print won’t last people always want to read manuscripts

13. entrance gate to information & culture Collection Selection Advice A pleasant environment, rich of information paper

14. 14 publisher author boekstore library readers

15. 15 author publisher boekstore library readers

17. 17 VALUE CHAIN V A L U E F O R S O C I E T Y CUSTOMERVALUECUSTOMERVALUE in organisation out partners

19. Newcom 2006

29. in contact with information & culture Collection (Selection, advice) Presentation, inspiration Connection A pleasant environment, rich of information, rich of events and encounters Segmentation. Multi-channel, -medial, -ICT, BOOKISH

30. Segmentation the fresh section the Living high voltage. the viewing hole the lee VitalityHarmony CertaintyControl

31. The Living: easy going, reading is pleasure The Lee: outsider, own world, reading is useful High Voltage: self confident, independent, reading is active relaxation The viewing hole: socially aware, literature and cultural lovers The fresh section: self fulfillment, passion, students Our five largest ‘shops’

32. The living 35% of our active adult members Mostly mothers and their young children Visit the library with friends and/or children Children's books have to be at hand of their own books Choice of books: – fiction -> thrillers and romantic novel – non-fiction -> cooking, gardening, health.

33. Newcom 2006

35. thenewlibrary 11.500m2, reserve 3.000 m2 Architect Meijer & Van Schooten Interior: Concrete Signing: Thonic