1. The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!

2. Level 2 Suggested Learning Codes: (1000) Professional skills (1020) Computer, electronic technology (1090) Media skills (1110) Risk-taking (1140) Written communication skills, publishing (6000) Education, Training, and Counseling (7000) Business and Management (7040) Consultation (7050) Customer Focus (7070) Entrepreneurship, private practice (7120) Marketing Tweet #EVsocia0225 about this webinar  Contact @nadinekf for questions@nadinekf

3. By the end of this workshop participants will be able to:  Identify popular social media platforms & tools  Discuss how social media can be used to carry out a wide range of nutrition related activities  Develop a social media strategy for business or personal

4.  Stand Up Activity & Introductions  How many use Facebook  How many use Twitter  How many use Blogs

5.  If your not using social networks you are missing a captive audience

6.  View more statistics herehere

7.  User generated content  offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc…  Encourage and offer a way to post feedback (rating)  Ease of generating, sharing, and tagging informationsharing,

9.  We all have a message and a target audience  Social networks provide an environment to reach your audience  Social media provides a platform for your message and allows others to rate and respond to it  Use social media to listen…

10.  Social Networks  Facebook  Twitter  YouTube  LinkedIn  Social Media Tools  Posts  Tweets  Videos  Images

11.  Who uses facebook?  How can you use facebook?

12. Facebook User Hear about my Facebook presence Visit my FB presence Fan/Join my FB presence Visit my website/Purchase products Share with their friends

13.  600 million results for Facebook for Business in Google  10 million people become fans of a page each day  2 million movies on Facebook

14.  New product releases  Promotions and discounts  New ways to use existing products  Ask fans for innovative ideas  Visual story telling  Show an interview of a fan using your product in an innovative way  Case Study – Produce Marketing

15.  Something remarkable  Give them access to a unique experience  Surprise fans with something unexpected  Eco friendly initiatives- feel good things  How are you minimizing your organizations footprint?

18. Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends

19.  RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.

20. Rebecca Scritchfield Washington DC based Dietitian Balanced Health and Nutrition is my blog twitter.com/EasyNutrition LinkedIn Facebook

21. Janet Helm Chicago based Dietitian Chief Food and Nutrition Strategist, North America, Weber Shandwick twitter.com/JanetHelm LinkedIn Facebook

22. Jenny Westerkamp Chicago based Dietitian Co-Founder of All Access Internships Twitter.com/TrendyNutrition Facebook

26.  Patient blogs Patient blogs  Twitter Twitter  Facebook Facebook  YouTube

27.  US Hospitals that use Social Networking tools  Last Update January 10, 2010 * 540 Hospitals total * 247 YouTube Channels * 316 Facebook pages * 419 Twitter Accounts * 67 Blogs  The original one-page list is at ebennett.org/hsnl-fullebennett.org/hsnl-full

28.  Marketing and Business Development for the Fresh Produce Industry  DMA Fan Page DMA Fan Page  Fresh for Ellen Website Fresh for Ellen Website  YouTube YouTube  Twitter Twitter  Facebook Facebook

29.  WF provides an excellent example of how to use social media  Email newsletter  Promote products using recipes with excellent visuals  Provide customer ratings on recipes  Provide account option for online shopping list, recipe box  Provide Podcasts and Blog (UGC)  Facebook and Twitter FacebookTwitter

30.  Think about your audience and your message  Pick your application or platform  Facebook  Twitter

31.  FACEBOOK  TWITTER

32.  How did we do?  What did you learn?  What ‘s next?  Your call to action – GO FOR IT!! Follow @nadinekf

33.  Upload video on Facebook Upload video on Facebook  See Facebook.pdf resources at page  How to use Facebook for Business  Facebook Success Stories

34.  Recipe for Tweet Success Recipe for Tweet Success  Top Twitter Tips.pdf Top Twitter Tips.pdf

35. ACT for Youth Center of Excellence: http://www.actforyouth.net/ (Practice Matters doc. attached to this email)http://www.actforyouth.net/ Kaiser Family Foundation, M2 Media: http://www.kff.org/entmedia/mh012010pkg.cfmhttp://www.kff.org/entmedia/mh012010pkg.cfm Social Media & Mobile Internet Use Among Teens and Young Adults http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report.pdf Pew Millenials: http://pewresearch.org/millennials/ Deloitte’s State of the Media Democracy http://www.deloitte.com/view/en_US/us/Industries/Media-Entertainment/article/eb265fbf87595210VgnVCM100000ba42f00aRCRD.htm Living and Learning with New Media: Summary of Findings from the Digital Youth Project - http://www.macfound.org/atf/cf/%7BB0386CE3-8B29-4162- 8098-E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDF Am I normal? Teenagers, sexual health and the internet -https://www.dora.dmu.ac.uk/handle/2086/1262 Teenagers Socializing Not a Bad Thing -http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1 A Nation’s Youth all thumbs with PCs -http://www.theage.com.au/articles/2007/04/13/1175971346787.html Sex and Tech Results from a survey of Teen and Adults – The National Campaign http://www.thenationalcampaign.org/SEXTECH/PDF/SexTech_Summary.pdf Public Health Digital Brief – The National Campaign -http://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report.pdf http://pewresearch.org/millennials/ http://www.deloitte.com/view/en_US/us/Industries/Media-Entertainment/article/eb265fbf87595210VgnVCM100000ba42f00aRCRD.htmhttp://www.macfound.org/atf/cf/%7BB0386CE3-8B29-4162- 8098-E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDFhttps://www.dora.dmu.ac.uk/handle/2086/1262http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1http://www.theage.com.au/articles/2007/04/13/1175971346787.htmlhttp://www.thenationalcampaign.org/SEXTECH/PDF/SexTech_Summary.pdfhttp://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf An excellent article on New Media approaches for Adolescents: http://www.actforyouth.net/documents/NewMedia_Oct09pdf.pdf http://www.actforyouth.net/documents/NewMedia_Oct09pdf.pdf A few good MySpace pages: http://www.myspace.com/mysexetchttp://www.myspace.com/nycteen_mindspace http://www.myspace.com/plannedparenthood http://www.myspace.com/mysexetchttp://www.myspace.com/nycteen_mindspace http://www.myspace.com/plannedparenthood